BUSINESS INFORMATION

Big Blue Food

About Big Blue Food

Big Blue Food was founded by Dato

Shamsubahrin Ismail in 2015. Our aim is to provide

healthy and premium quality meat to Malaysians

at a fair and reasonable price.

Our Focus

To be the main supply chain for hypermarkets and

wholesalers

SPECIALISATION

FRESH FROZEN LIVE CHILL

PRODUCT RANGE

CATTLE LAMB GOAT CHICKEN SEAFOOD

MEAT/CARCASS

SEAFOOD

Process Facilities

Carcass

BeefLamb

Salmon

TunaSquid

Key Business Areas

BIG BLUE FOOD

Key Business Areas

Fresh Live/Chill/Frozen

Beef, Lamb & Chicken

Butchery Programme

Chef Training Programme

Meat Requirement in Malaysia

BIG BLUE FOOD

31.19 million population of Malaysia; 336 Million KGs of Meat

Yearly

1.2 Million cattle yearly for phase 1 to meet local demand

(280kg /cattle)

Imports make up 80% due to limited local production

67.2 Million Kgs imported (Australia, Argentina, Brazil, South

Africa & Ukraine)

268.8 Million Kgs max local production

80% local production by 2020 – 480,000 MT

1.2 Million cattle yearly – 100,000 monthly by 2020

Insufficient Local Production

Business Case - Malaysia

BIG BLUE FOOD

50 Giant Hypermarkets

107 Giant Supermarkets

100, 000 Cattles Per Month

Consignment Meat to Giant

*NOTESOutlets include Giant Hypermarket, Aeon Big, Mydin

Superstores, Cold Storage, Lulu Hypermarkets, Tesco,

Econsave & Govt Markets

Insufficient Local Production

1500 Outlets in Malaysia*

Including wholesale

Source: www.islamicpopulation.com

Estimated Global Halal Market Value

Fresh Meat Supply to Giant

BIG BLUE FOOD

Giant has approved Big Blue Food Capital (M) Sdn Bhd to supply

local fresh beef to all Giant outlets all over Malaysia. There are 157

Giant outlets .

Giant now only sells imported Australian and Indian beef.

Fresh Meats Supply to Giant

157 Outlets

Fresh/Live/Frozen/Chill

Beef

100,000 Cattles per month

Consignment Basis

45 Days Payment Terms

Giant Beef Supply

GiantBatu Caves

GiantBukit Antarabangsa

GiantKelana Jaya

GiantKinrara

GiantSeri Kembangan

GiantSetapak

GiantSetiawangsa

GiantUlu Kelang

GiantTunjong, Kelantan

GiantShah Alam

Operation at Giant Hypermarket Kuala Lumpur and Selangor

Giant Hypermarket Meat Supply

Giant Malaysian - everyday low prices, big variety and great value

157 branches nation wide both hypermarkets and retails stores

Owns Cold Storage, Mercato & Jason Food Market

Similar to Shop Rite and Pick & Pay in South Africa

Fresh Meat

Marinated Meat

Giant Hypermarket Meat Supply

Marinated Lamb

Marinated Chicken

Serving Suggestion

Article News

Investment-Malaysian Beef Market

BIG BLUE FOOD

• Reliance on importation of halal meat (70% is imported) – 1.8 Million Tonnes

• No investment in modern farming

• No adoption of best farming practices

• Fragmented meat supply chain

• Premium prices for local meat

• No local drive to promote red meat diet

The Problems

Conclusion

There is no single large entity that focuses on sustainable cattle farming and

meat supply for Malaysia

Malaysia still cannot achieve meat self sufficient state even after 50 years of

farming

Population in Malaysia

The Market

1.8 Million Tons in Year 2020

Malaysian Meat Requirement

Global Halal Market

USD2 Trillion Annually31.19 Million

‘State of the Global Islamic Economy’ is a brief report published by

Thomson Reuters in association with DinaStandards exploring the global

halal economy. The report stated that the global halal economy is worth

over $3.66 trillion; $2 trillion on food & lifestyle sector expenditure and $1.66

trillion in Islamic finance assets.

• Halal food sector is the biggest market in the Muslim

economy spending over $2 trillion (or 17.7% of the

global F&B market) on food and life style. This is further

expected to grow $2.5 trillion in 2019.

• Moreover, from a list of 70 countries specified in the

global halal economy, Malaysia, Dubai and Australia

are the champions of halal food suppliers.

• In terms of halal consumption, Indonesia is ranked at

the top with $190.4 billion. Halal food logistics acts as a

subsidiary to the halal food, though the chemistry of

handling halal food is contrary to that of the mass.

2

The Global Interest in Halal is Growing

UAE: Aim to be the Sharia-

compliant centre of the world.Focus will be on Islamic Banking

and Halal businesses

Japan : Halal as one of the key

source of contributors to Japan’seconomy by 2020

Brazil: World’s second top

exporter of meat and poultry to Muslim-majority countries after

the Australia

USA: Halal market is

estimated at USD18 billion

UK: Halal food imports are

valued at about GBP18 billion per annum.

China: Set to become the net

importer of food products, including Halal F&B by the next

decade

Malaysia: Halal exports in 2014

were more than USD11 billion. Largest exporter of Halal

ingredients. Export destinations: China, USA, Indonesia and Japan

Thailand: The domestic halal

food market grows around 20 percent a year. 8,000 companies involved in halal food production

Malaysia is still the leader

Source: Global Islamic Economic Report (Thompson & Reuters)

Malaysia• Proper ecosystem

• Proper industry

development framework

• Dedicated government

agencies

• Diverse (food, non-food

and services)

• Comprehensive

and reliable data and

information

/

Others• Focus on production and

certification

• Not available

• Except UAE, the rest led by

NGOs / religious bodies

• Concentrate on food and

meat products

• Little data available

Malaysia has a Comprehensive Halal Framework

32

It’s a collaborative effort among the key stakeholders

Investment Promotion

Export Promotion

SME Development

FOCAL POINT Certification & Enforcement

Standards Development

PRIME MINISTER’SDEPARTMENT

33

Halal Companies in Malaysia: 5,726

2336

3320

4443

5415

2011 2012 2013 2014 2015

Number of Halal Certified Companies

33%

67%

2014

Bumiputera Non Bumiputera

32%

68%

2015

By ownership

Source: Bahagian Hab Halal JAKIM

5,726

• Major products certified halal in 2015:• Food products - 76.87%• Non-Food Products - 23.13%

24

32

33

38

2011

RM billion

Key Export Destinations

China RM4.0 billion

Singapore RM3.4 billion

United States RM2.4 billion

Indonesia RM2.3 billion

Japan RM1.9 billion

Food & beverages

Cosmetic & Personal Care

Industrial Chemical

Main Products Value

Ingredients

Palm Oil Derivatives

Halal Export (2015f): RM42 billion

2012 2013 2014 2015Forecast

Source: Halal Product Statistic Coordination Committee

+11% increase compared to 2014

42

RM1.3b

RM0.03bRM0.1b

RM1.7b

RM0.9b

Investment in Halmas Halal Park:

RM10.6 billion

••

•••

Full income tax exemption for 10 years Import duty exemptionDouble deduction on qualifying expenditure

Main incentives for Halal players:

Success Stories: Investment

Main new investors in 2015:

RM552 million

RM323 million

RM150 million

RM100 millionFOOD

Since 2010

Foreign : RM5.6 billion (27 companies) Domestic: RM5.0 billion (105 companies)

Success Stories: Local Large Corporations

RM1 billion sales in 2015

• 5 shops and 11 Halal kiosks• 25,000 stalls

RM350 million sales in 2014

• Footprint in USA, Japan and Australia• 4,000 employment

RM320 million sales in 2014

• Footprint in Thailand, Philippines, Singapore, Indonesia and British Virgin Island

RM3.9 billion sales in 2014

• 1,266 outlets (Singapore, Brunei, Cambodia and India)

Success Stories: MNCsMake Malaysia as Halal Centre of Excellence

11 • 7 Nestle Halal factories in Malaysia.• 150 Nestle Halal factories globally – exporting to more than 50

countries.

• RM1.2 billion investment in Halal Park.• 800 employment created.

• RM300 million investment in Halal Park.• 600 employment created.

• RM500 million investment in Halal Park.• 150 employment created

• “World first Halal Vaccine production facility in Malaysia”• RM550 million investment in Halal Park

38

Key MNCs

Halal Certification Bodies

• There are about 200 different Halal certifications availableglobally. The majority of certifications stems from AsiaPacific countries

• As of January 2016, JAKIM has recognised 54 Foreign CBs from 32countries covering all regions. 8 CBs from Australia and 2 fromNew Zealand

• Products and goods certified by those CBs are allowed to be exportedand marketed in Malaysia under Trade and Descriptions Act(Certification Marking of Halal Order) 2011

Source: Bahagian Hab Halal JAKIM

Big Blue Management Team

BIG BLUE FOOD

DatoShamsubahrinIsmailAdvisor

Dato Shamsubahrin Ismail has started many ventures from a recording company to an entertainmentproduction company. He created Drop Zone, a local multi-fulfilment company and recently started BigBlue Capital, a company that manages premium taxi services for Twin Towers KLCC and also PublikaMall Kuala Lumpur. Big Blue Capital also has interest in food services, cattle farming and meat supply.

BIG BLUE FOOD MANAGEMENT TEAM

NADIM

LEGAL

ARFA

HUMAN RESOURCE

VINAYAGAN

SENIOR HEAD OF

RETAIL OPERATIONS

PERUS KHAN

OPERATION MANAGER

CHATHEAD CHEF

Funding Requirements

BIG BLUE FOOD

Big Blue Food Capital for USD 5 Million

BIG BLUE FOOD FUNDING REQUIREMENTS

ONE TIME INVESTMENT

5 YEAR CONTRACT

SUPPLY CHAIN TO HYPERMARKET

AND WHOLESALE

BUSINESS DEVELOPMENT PROPOSAL

USD 15MILLION

(USD 5 MILLION

EACH COUNTRY)

ARGENTINA

BRAZIL

UKRAINE

USD 5 MILLION

IMPORT AND EXPORT OF

LIVE/FROZEN/ CHILL BEEF

INFRASTRUCTURE SET-UP

LIVESTOCK HOLDING AREA

ABATTOIR

CENTRALISED COLD ROOM

(DISTRIBUTION CENTRE)

BUSINESS DEVELOPMENT PROPOSAL

A. Animal : Cattle

B. Country of Export : All Countries (other than those

specified)

C. Purpose : Breeding / Slaughter

D. Regulations for importation

Regulations For The Importation Of Cattle from Any Country Into Malaysia

• Import licence

The consignment of animals shall be accompanied by a valid import licence issued by the Director General of Veterinary Services, Malaysia or the State Director concerned permitting the importation of such animals into the State(s) of Malaysia.

• Description of Animal

The consignment of animals shall be accompanied by a certificate containing a full description or identification of the animals.

• Veterinary Certification

The consignment of animals shall be accompanied by a veterinary health certificate issued by a competent veterinary authority of the country of export

• Declaration by Master/Captain of the Ship/Aircraft

The consignment of animals shall be accompanied by a certificate from the master/captain of the ship or aircraft in which the animals were carried

• Transportation

The consignment of animals shall be carried by ship or aircraft direct to the prescribed landing place or any other port or airport as directed by the Director General of Veterinary Services, Malaysia or the State Director concerned.

• Quarantine in Malaysia

a) Upon arrival in Malaysia, all animals from the consignment shall be directed to the approved quarantine station or farm, and shall there remained for a minimum period of ten (10) clear days for quarantine purposes.

b) The animals during quarantine will be subjected to clinical examinations and laboratory tests as and when deemed required by the Quarantine Officer in charge or by any competent Veterinary Officer of the Department of Veterinary Services, Malaysia.

• Fee

The following fees are payable for each consignment of

cattle imported into Malaysia :-

(i) Import licence : RM 5 per head

(ii) Quarantine fee : RM 4 per head

(iii) Quarantine certificate : RM 2 per head

Identify Cattle VendorsTo identify cattle suppliers that can meet our supply, demand and also Halal certification

Establish Butchery SchoolTo a butcher training centre fully equipped with cold room facilities. Target to train 600 butchers monthly

Stage One (1)

Conclusion

To get a butchery school up and running and train new butchers

Begin Supply of MeatTo begin buying cattle for our local fresh meat supply to Giant Hypermarkets.Roll out 157 Outlets in 12 months

Stage Two (2)

Wholesale MarketTo begin supply to the wholesale market nationwide

Halal Certification JAKIM Halal Certification is globally recognised

Consultation fee of USD 1.8 Million for each application/Abattoir

Stage Three (3)

Outcome

It is envisage that the Halal certification process will take around 6 months to complete.

The Malaysian JAKIM (national Islamic Authority) Halal certification is recognised globally

Supply Chain LogisticsContract with local cold chain supply logistic firms for distribution

Importation of cattle from To begin importation of fresh meat to meet local supply Giant Hypermarkets & other hypermarkets

Stage Four (4)

Conclusion

To start importation and distribution of imported cattle for local Giant Hypermarket requirements

Importation of Livestock Importation of livestock breeding in Malaysia

Farm DevelopmentTo contract farm development

Stage Five (5)

Conclusion

Malaysian farm development will take 1 year to develop and start production

We have identified University Putra Malaysia (local agricultural university) as the local technology partner

Appoint Technical TeamTo appoint a technical team made up of both experts from South Africa & Malaysia to identify the farm structure and supply chain logistics for Selangor farms

Acquisition of FarmsIdentify an agriculture land in Selangor – 20,000 acres

Stage Six (6)

Conclusion

To present the acquisition proposal for Selangor farms within 2 months and to complete the farm development & supply chain proposal within 2 months

Develop Big Blue Food Chain of Retail Butchery To have a clean, SOP driven halal butchery in every suburb to serve all Malaysians similar to Ayamas Outlets, a successful local fresh & roasted chicken outlet

Manufacturing of Commercial ProductsTo begin manufacturing line to produce consumer ready food products like pre cuts, burgers, hotdogs, meatballs & dairy produce

Stage Seven (7)

Conclusion

Ultimately Big Blue Food wants to be the biggest meat supply chain company in Malaysia

1•To get healthy, good quality meat on the tables of the Malaysian

people at a fair and reasonable price.

2•To help the people by creating not only jobs but income for small

farmers by assisting them on agricultural schemes.

This Project is being established to meet these two main points

National Agenda

OTHER PRODUCT RANGE

BIG BLUE FOOD

Concept StallCOCONUT DRINK

Logistics and Distribution Network

BIG BLUE FOOD

SHIPPING

PACKAGING

THROUGHLIVESTOCKCARRIER

CLEARANCE

PORT

TRANSPOSRT TO

FARM

IMPORT FROM HOST

COUNTRY

COLD ROOMSTOCKUPDATE

NATIONWIDE

DISTRIBUTION

(BY REGION)

SLAUGHTER

HOUSE

LIVESTOCK

CARRIER

CATTLE QUARANTINE

AREACOLD ROOM FOR

FRESH MEAT

FLOW PROCESS

• We shall issue a Bank Guarantee / Standby letter credit of stock value to all participating vendor

• Payment should be made 45 days upon delivery

Our Terms To Vendor

CENTRAL REGION

Distribution and sales channel network of zone within peninsularMalaysia and Giant operation.

States :-SelangorKuala LumpurNegeri Sembilan

Abattoir :-Jabatan Perkhidmatan VeterinarNegeri Selangor

SOUTHERN REGION

Distribution and sales channel network of zone within peninsularMalaysia and Giant operation.

States:-MelakaJohore

Abattoir :-Jabatan Perkhidmatan VeterinarNegeri Johor

NORTHERN REGIONDistribution and sales channel network of zone within peninsularMalaysia and Giant operation.

States:-PerakPulau PinangKedahPerlis

Abattoir:-Jabatan Perkhidmatan VeterinarNegeri PerakNegeri Kedah

EAST COAST REGION

Distribution and sales channel network of zone within peninsularMalaysia and Giant operation.

States:-PahangTerengganuKelantan

Abattoir:-Jabatan Perkhidmatan VeterinarNegeri PahangNegeri TerengganuNegeri Kelantan

Big Blue Farm & Feedlot

Phase 1 – Selangor

20,000 Acres

Big Blue Farm & Feedlot

PORT KLANG

Abattoir in Selangor State

Shah Alam

Abattoir in Selangor State

Offices and Processing Plant

This zone is around 15 acres of land.

Covers abattoir plant, cold storage, quarantine area, offices, research lab,

tannery, bio-security (wheel dip) and other supporting facilities.

The integrated system can process around 720 heads of cattle daily.

Slaughterhouse Management Office

ABATTOIR

Residential Area

The required number of the units will depend on the division provided in this farm.

The proposed area dedicated for the residential zone is approximately 10 acres.

Fodder Area

The fodder area is the biggest area provided in this project. The area consist of 175

acres will be planted with napier and setaria grass for the consumption of cattle.

Sample Manager’s Resident Sample of Workers Quarters

LIVESTOCK HOLDING AREA

Vendors Paddocks

Feedlot Vendors will occupy 10 lots in an area of 100 acres

All paddock will have the infrastructure and building including cattle shed for

3000 heads of cattle, grazing area, shoe racks, offices, waste collection

centre, dry and wet food storage and other supporting

facilities as required.

Paddock – Grazing Area

Waste collection Center

Cattle Shed

LIVESTOCK HOLDING AREA

OUR CONTACT

BIG BLUE FOOD CAPITAL (M) SDN BHD

Operation Office

4.108 Level 4 Wisma Central , Jalan Ampang,

50450 Kuala Lumpur

Mobile : 0132613130

Mobile : 0132166531

Email : bigbluefood@gmail.com

Website : www.bigbluefood.com.my