BUSINESS PLANBUSINESS PLAN“Super SmartCard”“Super SmartCard”

Presented by:Silverina KibatSyahiza ArsadThio Me Me

Presented by:Silverina KibatSyahiza ArsadThio Me Me

OUR OUR COMPANYCOMPANY

Company name : Specialized Systems Consultants (SSC)

Our product/services: To upgrade the current Smart Card - SUPER SMART CARD-- SUPER SMART CARD-

Overview Of Our Business PlanOverview Of Our Business Plan

Universiti Utara Malaysia Campus Self-contained community with many facilities

and amenities for its students. Facilities provided include cafeteria, koperasi,

dobby and transportation Smart Card used for daily usage on

transportation, cooperative and book store Top up by students from time to time at the

counters available

The Current SmartCardThe Current SmartCard

University Multi Purpose Card(UMPC) Used as a student matric card or staff identity

card, library card, door access card and ATM card Two major applications:

University applications and Banking applications

Based from several interviews Based from several interviews held with the students of UUMheld with the students of UUM Based from several interviews Based from several interviews

held with the students of UUMheld with the students of UUM The current Smart Card system is not much

different with the cash transaction Need to top up the SmartCard by themselves ATM machine is always out of service Walk in counter also is always offline Only few facilities that can be utilized using

the smart card

Why we prefer the parents Why we prefer the parents to do the top up?to do the top up?

Why we prefer the parents Why we prefer the parents to do the top up?to do the top up?

No need to bring anymore cash anywhere Help the students to plan a more proper

budget Reduce the risk of lost money To avoid students to buy unnecessary

things

Our “Super Smart Card”Our “Super Smart Card”Our “Super Smart Card”Our “Super Smart Card”

To upgrade the current system Going to be use widely around the campus More shops and facilities can be used using

this SSC

MARKET SEGMENTATIONMARKET SEGMENTATION MARKET SEGMENTATIONMARKET SEGMENTATION Target Market:

The students and staff of UNIVERSITI UTARA

MALAYSIA

Number of StudentsNumber of StudentsNumber of StudentsNumber of Students

Full Time : 20,245 Distance Learning : 685

Twinning Programmes : 1,690 Master's : 1,671 Doctorate : 349

DBA : 80

*As of 8 January 2007 (Source taken from UUM website)

Our market population will be around 25,000

This will include some administrative and academic staff that might be using their Smart Card in doing transaction

But our main focus will be the students which are the active user of the Smart Card.

Niche MarketNiche Market Niche MarketNiche Market More focused, targetable portion of a

market As for UUM population – they are well

accessible, that is growing fast enough, and that is not owned by one established vendor only.

Full time students – spent almost all their time in UUM area.

SERVICE SERVICE OPERATIONOPERATION

SERVICE SERVICE OPERATIONOPERATION

Server

FirewallBank

Business Complimentors

Service Operation FlowService Operation Flow

College Block Food Courts

Cafe Washing Machine

MAS 6 / 6

TNB 5 / 5

Tradewind 4 / 8

Petronas 8 / 8

Eon 8 / 16

Guthrie 8 / 8

TM 6 / 6

Perwaja 6 / 6

MISC 6 / 6

Proton 8 / 9

Muamalat 2 / / 20

CostCost CostCost Based on the data, we compute the cost Vendors

Serindit – Mr Manzor IT Unlimited Sdn. Bhd. – Mr. Achi

BUSINESS FUNDBUSINESS FUND Choose SME Bank –Mdm Nurhafizah Program “ Tabung Usahawan Siswazah” Process:

Register with MeCD Prepare paper work Presentation

FINANCIAL STATEMENTS Cash Flows Statements

Profit & Loss

Balance Sheets

SECURITYSECURITY Transaction

Offline verification - every transaction that made by users; they need to forge with a signature and must same at the back of the SSC.

Online verification- required users enters their PIN number after the merchant enters the amount of transaction.

Touch n’ go system - users need to touch Super Smart Card (SSC) to a touch card reader without any verification. From that touch card reader users can see the balance.

SECURITYSECURITYSECURITYSECURITY Security tips – Through Brochure

When selecting your Personal Identification Number (PIN), do not use any number or word that appears in your wallet, such as your name, your birth date, phone number, or address.

Memorize your PIN. Don’t write it down anywhere. Regularly review your account statement and contact

immediately the call center or bank if there is any discrepancies.

Destroy your old once you received replacement card If you have forgotten your PIN or would like to select a

new one, please visit the nearest selected bank. If you choosing offline transaction, you need to sign

the back of your card

MarketingMarketingMarketingMarketing Pre service ----> high promotion

To inform, persuade and remind

Promotion divide into two target market:

1. Customer ---> students, parents

2. Business complementary---> shops, cafeteria

Strategic partnership ---> bank

Post servicePost servicePost servicePost service Customer Service

Engineers Customers

Representative

AgreementAgreementAgreementAgreement

Scope of services Charges of prices and

contract value Terms of payment Warranty Quality assurance Technical expertise

FUTURE PLANNINGFUTURE PLANNINGFUTURE PLANNINGFUTURE PLANNING

Kedah Matriculation

Integration Boarding School Kubang Pasu

Fast Food RestaurantFast Food Restaurant

Health Care CentreHealth Care CentreHealth Care CentreHealth Care Centre

Thank Thank You!!!You!!!Thank Thank You!!!You!!!

24 April 200724 April 2007