Your Trusted Media Partner

In today’s market of limitless consumer choice, knowing precisely what customers want and need is the greatest competitive advantage a business can have.

• Business Guide delivers a synergistic blend of primary marketing research, analytical consulting, and modeling to help companies…

• Develop optimal marketing strategies.

• Build stronger brands.

• Improve product quality.

• Increase advertising effectiveness.

• Improve package communication.

• Strengthen promotional programs.

• Accelerate new product development.

• Optimize the shopping experience.

• Improve marketing and distribution systems

• Enhance customer loyalty.

The ultimate goal is to help companies build and sustain a winning business model for the 21st century

Our Core Values

Marketing Services

ATL | BTL | TTL

1. Brand Activation

2. Print & Production

3. Event Management

4. Photography & Videography

5. Mystery Shopping

6. Social Media Marketing

7. Support Services

8. Sponsorship

9. Marketing Consultancy

1.INSPECT: Planning

2.IMAGINE: Creative

3.IGNITE: Execution

Leaflet

Shelf Strips

In-Store Stands

Activation Stands

Roll Up Banners

Sampling Stands

Gondola Branding

Danglers

1.Venue Management

2.Booth Design

3.Event Services

4.Special Events

5.Sports Event

6.Hospitalitiy Services

7. Ecotourism

1.HD Filmmaking

2.Editing – Production

3.Graphic Designing

4.Music

5.Delivery

What is Mystery shopping?Mystery shoppers will visit your business as regular customers. They will perform specific tasks such as purchasing a product, placing an order online, making a phone call, requesting a service, placing a complaint, ordering food/drink and then provide detailed reports or feedback about their experiences.

Our history in the fieldBusiness Guide is the leading company in the region with an extensive track record of mystery shopping to clients of various sectors (hospitality, retail, banking, hotels, airlines, government agencies, car dealerships, health clubs and spas). Our partners range from local stores to multi-national corporations in the MENA region.

Mystery Shopping with BGWe have a specialized team of account managers who train and follow-up our shoppers, review data and help your organization reach outstanding customer service. Our mystery shoppers are meticulously chosen, then trained for each particular task. They are provided with tools that ensure objectivity and accuracy in the transfer of information. Our service is personalized to your operations and to your own standards. The outcome is quantitative and objective and can be used to track improvement in each department of your operations. Our versatile team will ensure that you get all the information you are looking for and help you fix any issues standing in the way of achieving ultimate customer service.Working with us will guarantee you professionalism, accuracy,

1. Listen

2. Plan4. Report

3. Engage

Social Media

Strategy

-What they are saying

about your brand?

-What are your

Goals?

-How can you interact with your fans?

-How can you

evaluate your

progress?

http://www.arabnews.com/news/459800

http://www.arabnews.com/news/478691

Saudi Arabia is 33rd in the

world ranking for

“Facebook” users.

First place worldwide in

terms of the ratio of Twitter

use.

37th position in the world

ranking for “YouTube”

users.

90% of Saudis prefer to

read & watch content in

Arabic language than any

other language.

Why Social Media is

Important

Survey conducted by

BI Intelligence, Saudi Arabia

Package Platform Campaign Reach

Face book 15 147,000.00

Twitter 8 160,000.00

YouTube 3 600,000.00

Bulk SMS 1 100,000.00

Instagram Viral

WhatsApp 10 10,000

Total Reach 1,0010,000

Package Platform Campaign Reach

Face book 10 98,000.00

Twitter 2 40,000.00

YouTube 2 400,000.00

Bulk SMS 1 100,000.00

Instagram Viral

Total Reach 638,000

Package Platform Campaign Reach

Face book 2 19,600.00

Twitter 1 20,000.00

YouTube 1 200,000.00

Bulk SMS 1 100,000.00

Total Reach 339,600

OU

R Communications

Strategy

LISTENSchedule an initial meeting with our team to assess your current social media platforms and see where how your company can take advantage of all the capabilities social media has to offer. We will help your organization enhance your social media outlets and strengthen your engagement. Get started today!

Plan

To create a robust planour social media expertStrategist researchtogether with clientkeeping in Mind theirgoals , their competitors, marketing trend andcreate a plan on WIN-WIN Solutions withindustry Specified toachieve the social mediaTargets.

Best Practicefor

Engagement

Airport Media In-Flight Media Kings Tower Media MEGACOM Static MEGACOM Scroller MEGACOM Backlit MUPIS MEGATOWER - Backlit LED Signature In-Mall Hanging Banner In-Mall Columns Radio AD Newspaper & Magazine

+

Sponsorship is the fastest growing form of marketing in It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring events attracting your target market.Some trade show promotional opportunities include sponsorship of the press room, an international lounge, a speaker or VIP room, an awards reception, educational programs, banners, badge holders, audio visual equipment, display computers, tote bags, shuttle buses, napkins and drink cups.

So, why should your company be interested in sponsorship? When done well, it offers significant opportunities for distinct marketing and competitive advantages, as well as showing support of the event.

Mass marketing

Differentiated marketing

Concentrated marketing

Niche marketing

Mass Marketing

Low-Budget High-Impact• Brochure Distribution

Distribute Brochures to Different Areas Physically in Shopping Malls , Business Centers

• Bulk SMS

Ready Templates + SMS Campaign Starting from 10,000 to 1,000,000 with Database or without.

• Bulk Emails

Emails Marketing confirmed delivery to inbox with Templates starting from 10,000 to 1,000,000 with Database of without.

Multisegment marketing coverage strategy whereby a company attempts to appeal to two or more clearly defined market segments

with a specific product and unique marketing strategy tailored to each

separate segment. Typically differentiated marketing creates more total

sales than undifferentiated marketing, but it also increases the costs of

doing business.

Every Brands Seeks to Differentiate

1.Technology Differentiation

2.Price / Quality Differentiation

3.Product Differentiation

4.Customer Service Differentiation

5.User Experience Differentiation

Concentrated Marketing is a strategy whereby a product is developed and marketed for a very well defined and specific segment of the consumer population. Concentrated marketing is particularly effective for small companies with limited resources because it enables the company to achieve a strong market position in the specific market segment it serves without mass production, mass distribution, or mass advertising.

Some features of Concentrated Marketing are:

A. A concentrated marketing approach aims at a narrow, specific consumer group through onespecialized marketing plan catering to the needs of that segment.

B. Concentrated marketing is popular for small firms for these reasons:1. Mass production, mass distribution, and mass advertising are not necessary.2. It can succeed with limited resources and abilities by concentrating efforts.C. If concentrated marketing is used, it is essential for a firm to do a better job than competitors inseveral areas.1. The company needs to tailor its marketing program for its segment better than competitors. 2.Competitors’ strengths should be avoided and weaknesses exploited.D. The majority fallacy, appealing to a large segment that is laden with competition, should beavoided.E. A potentially profitable segment may be one ignored by other firms. F. Per unit profits can be maximized through market segmentation. Total profits are not maximized, because only one segment is sought. G. A distinct niche can be carved out for a particular brand.

Concentrated Marketing

Most companies, whether big or small, direct their marketing to select niche audiences. Even thecountry's largest manufacturers target carefully pinpointed market segments to maximize the effectiveness of their programs and often tackle different niches for each product group. Hewlett-Packard, for example, markets all-in- one machines that print, fax and scan to segments of the homeoffice market, while targeting larger businesses for higher-priced, singlefunction units.

Niche marketing can be extremely cost-effective. For instance, imagine you offer a product or service that's just right for a select demographic or ethnic group in your area, such as Hispanics orAsians. You could advertise on ethnic radio stations, which have considerably lower rates than stations that program for broader audiences. So your marketing budget would go a lot further, allowing you to advertise with greater frequency or to use a more comprehensive media mix.

Niche Marketing

WEB DEVELOPMENT

http://www.triple3sa.com/#!photo-gallery/cq1bhttp://spryos.com/http://dallah-hotels.com/http://www.zuhairy.com/http://almalkiest.com/http://albrashi-cars.com/

Our Presence

Aster Center |Office 312 A

Tel : +966-12-6120280

Jeddah , Saudi Arabia

P.o.Box21351

http://www.mchilsbg.com

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