Business goes social - the winning differentiator is the level of engagement
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Transcript of Business goes social - the winning differentiator is the level of engagement
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Business Goes Social
The winning differentiator is the level of engagement
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• Understand the customer agenda • Understand the customer journey • Create customer champions }
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} • Integrate data and use it intelligently • Define what equates to a ‘good lead’ • Control • Be brave
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} • Market to your customers’ customers • Focus on customers • Consider intermediaries and value chain • Power to your people • Advocacy and communities are becoming critical
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Content
Understand the importance of
good content. Whether original
or curated from other sources,
social media activity is not
possible without something to
talk about.
Conversation
Social media is a conversation media, but the audience is not waiting for you to talk to them, good content is key to gaining the right audience.
Connection
Don’t forget about the person
behind the keyboard - your
customers AND those within your
business. Content that engages us
as humans is what people find
most interesting, but you also need
to think about your connections;
who they are and what they need
and actually want from you – it
can’t all be fun and games.
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Lists and ‘snooping’
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