Business Focus Presentation Outpace the Competition by Fixed/Mobile Convergence Soenke Peters Vice...

Business Focus Presentation

Outpace the Competition by Fixed/Mobile Convergence

Soenke PetersVice President Siemens ICM N Middle EastJune 31st 2004

Siemens mobile Networks © Siemens, 2004

Fixed Mobile Convergence is all about user experience

Same lively, colorful, close and personal

quality like natural communications

Any service on any access, any device,

any location, any time

Same look and feel on various devices

leads to more acceptance and usage

Personalized environment of attractive

services to increase customer loyalty

Don't care about the network

Freedom of choice

Ease of use

Customer expectations Challenges for the Operator


New revenues with converged services

e.g. organizer, info, downloads, mobile auction, chat and flirt

Increase data revenues by offering end users new and seamless services

Increased willingness to use by unifying the user experience with converged services

Increased number of communication partners / new customer segmentsby offering converged multimedia communication

New services on top

e.g. WLAN, Hot Spots, Enterprise

Mobile services Internet services Fixed-line services

Bridgethegap

Bridgethegap

Bridgethegap

Bridgethegap

Converged multimedia communication

e.g. video-telephony, MMS, PoC


You should focus on the most attractive use cases for new revenues with FMC

Converged CentrexServices

Presence basedServices

Instant Messagingand Chat

Video TelephonyPoC Audio and VideoConferencing


Reduction of churn rate with a combined fixed/mobile offer• same services at home, at work and on the move• attractive combined tariffs for fixed and mobile• one bill

Savings by common• service creation• service integration• service control• charging

Fixed/mobile convergence reduces the Total Cost of Ownership

Application

A.1Application

A.1

Admin1Admin1

ChargingCharging

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Admin2Admin2 Admin3Admin3

Infra-structure

Infra-structure

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A.1Application

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ChargingCharging

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Step 1: Service Convergence– same service offering for fixed and mobile user access– universal numbering– one bill

Step 2: Product Convergence– common application server– common service enabling solution

(incl. charging)– common session control– common interworking functions

Step 3: Network Convergence– common core network

(control, user and transport plane)– common operation– support of any access network

FMC introduction strategy

Application

A.1

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A.1

Admin1Admin1

ChargingCharging

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Infra-structure

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Fixed Networks

Internet

Mobile Networks

Common core network


Fixed Networks

The Siemens FMC Solution unifies domains and user experience from end-to-end

Mobile Devices

Content and applications

Entertain-ment

OfficeInternet /

MessagingWorkforceDownload

Entertain-ment

Messaging Video

Enabling

servicesLocation /Presence

Internet /Messaging

Location /Presence

Java /Streaming

WAP Messaging

BillingPayment /Charging

Mobile Networks Internet

Multimedia mobile and fixed devices

Content and applications

Push and Talk

Video Telephony

Audio and Video

Conferencing

Instant Messagingand Chat

Presence based

Services

Converged CentrexServices

Enabling Services to enrich and charge services

Location

Siemens LDS

IN

IN@advantage

Streamingm.traction

Media Streaming

Messaginge.g.

m.traction MMS

Payment

pay@once

Mobile Networks

IMS@vantageService Control

Presence

Siemens Presence Manager

Charging

charge@once

Siemens offers all kinds of devices, the common service control and an unified multimedia domain which are connecting the existing networks.


First steps for fixed/mobile convergence

Products for FMC already available: First commercial fixed/mobile control platform IMS Market leading convergent charging solution

charge@vantage First cordless MMS phone Gigaset SL740/SLX740

First step: Service Convergence One infrastructure for fixed and mobile

Proof: prepaid for PTT Luxembourg New attractive services for mobile and fixed operators

Proof: MMS at Telecom Italia and TIM Improvement of customer retention

Proof: Virtual Private Network for Cegetel

Next step: Product Convergence Fixed/mobile convergence at control layer

Proof: IMS and HiQ interworking with a large European operator

Presence manager for fixed and mobile networksApplicati

on

A.1

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A.1

Admin1Admin1

ChargingCharging

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A.2

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Infra-structure

Infra-structure

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ChargingCharging

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Infra-structure


Fixed Mobile Convergence Maximize success – minimize risk

We protect your investment by: open platforms for applications, enabling services and control existing network infrastructure fully supported smart evolution towards future unified multimedia network

Everything you need under one roof at Siemens: leading know-how

• in fixed line networks• in mobile networks

powerful service organization global footprint all products to make it happen

We offer a smart integration of fixed/mobile services: with minimal effort for integration of fixed/mobile services with shorter time-to-market for fixed/mobile services and it works!


Bundle your power and gain competitive advantage with new converged services

Increase with FMC by Siemens your revenue and stay in control of your network by offering seamless services across all

networks.

With our solution you can

• increase your revenues by seamless services between fixed and mobile users

• reduce cost of ownership by utilizing synergies in the service domain

• decrease your churn rate by offering a seamless user experience across all networks

• create services fast, easy and flexible and stay in control of the entire value chain

Business Focus Presentation Outpace the Competition by Fixed/Mobile Convergence Soenke Peters Vice...

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