1. Our Experience is Your Competitive Advantage Contact to Contract and Beyond Strategic Partners to the Video Game Industry Our Experience is Your Competitive Advantage

2. Our Experience is Your Competitive Advantage Contact to Contract and Beyond What We Do We are a boutique consultancy that offers initial contact through contract completion support services to the video game industry. Business Development and Sales Support Sales and Distribution IP Licensing Expertise Conference Networking Services Marketing and Business Audits Marketing, Public Relations and Social Media

3. Our Experience is Your Competitive Advantage Contact to Contract and Beyond What We Do Collectively, we have over 50 years experience in all facets of the video game industry having brought hundreds of titles to market on handheld, mobile, browser and all major platforms, distributed globally via retail, online and digital channels. The Powell Group is also able to leverage an exceptional network of experienced partners, advisors and service providers to tackle any go-to-market challenge our clients might face. Not only do we work with domestic clients, but we have established a proven track record of helping international clients successfully navigate the many nuances and complexities that are unique to the North American video game market.

4. Our Experience is Your Competitive Advantage Contact to Contract and Beyond Business Development Support We have received thousands of product pitches and know what successful ones share. We have also pitched hundreds of titles and negotiated win-win publishing, licensing and distribution deals. This allows us to offer highly competent end-to-end developer and publisher support. This allows you to focus on making great video games, while we work as a natural on-demand extension of your team, taking care of everything else. Preparing developers to not only obtain, but win Work-for-Hire solicitations Review your existing BD plan and recommend procedures, tools, and best practices to expand on your current opportunities Present your company to new partners globally Provide outreach to partners in games, advertising, and tv/film for new RFPs Review your RFP responses and provide counsel on best practices Jay brought us a game pitch that excited us, and was a direct, friendly, pragmatic contact point for us with the team. He is good at simplifying problems, and getting to the point two extremely valuable skills! Katie McGovern, VP of Production 519 Games

5. Our Experience is Your Competitive Advantage Contact to Contract and Beyond Sales and Distribution To be successful it is not enough to make a great game; you need ensure that your customers can find it. We have relationships with every major digital distribution platform for mobile, PC, and console games. Our team can not only help you get on the platforms you want to reach, but will also use our experience to help position your game for success. Our services include: Getting your title in front of key decision makers for all digital stores Negotiating placement with all of the major digital distribution platforms to maximize revenue potential Identifying strengths and unique selling points for your title Reviewing and recommending appropriate sales materials, marketing language, and assets Recommending pricing and overseeing your sales and royalty reporting Jay helped us get connected with some great companies that were a good fit for both sides. The opportunities will generate company growth for us and are the start of some solid, long term partnerships. Dwayne Rudy, Founder and CEO, Evodant Interactive

6. Our Experience is Your Competitive Advantage Contact to Contract and Beyond IP Licensing Expertise With over 30 years collective experience in licensing, we have access to an extensive library of high-quality IP, with the rights holders ready to offer co- marketing and promotional support. We excel at: Helping companies identify suitable IP for pairing with a new development or existing video game Helping IP holders promote brands and find high-quality partners, well- suited for making video games based on them Coordinating and maximizing joint promotional opportunities Navigating the complexities of licensing negotiation, establishing long-term win-win relationships We worked with Jay on several proposals for clients and their brands. We always found the designs both creative and well fit for the clients needs. He has an excellent understanding of what a license requires and how to extract the best return for a project. I look forward to continued interactive efforts with Jay. Germaine Gioia, Founder, Playlife Media

7. Our Experience is Your Competitive Advantage Contact to Contract and Beyond Conference Networking Services We can provide expert guidance, planning and support at industry events to identify and leverage your strengths to match you with optimal networking and business meeting partners. Services include: Company analysis and assessment (including goal setting, asset review) Appointment scheduling and follow-up with customized list of meeting targets Mentoring and meeting preparation, speaker training, briefing guides On-site facilitation of meetings including introductions, in-meeting support and ad-hoc networking Post-meeting follow-up, reporting and recommendations Jay and his team have a sharp nose for business development and for making relevant connections between companies. Jay took my company's unusual requirements for meetings and delivered relevant, actionable meetings at GDC. On top of that, he and his team are a joy to work with. Jonathan Butchard, Pollard Group

8. Our Experience is Your Competitive Advantage Contact to Contract and Beyond PR and Marketing Audits You know your business better than anyone else, but are you effectively communicating your abilities to the outside world? Our team can help identify your teams core strengths, mitigate weaknesses and provide tools and expertise to maximize your business development opportunities. Analysis of team members and company, identifying strengths, weaknesses and unique selling points (SWOT) Detailed analysis of existing marketing and sales materials for appropriate messaging and content Counsel on updates and additions to marketing and sales materials (including your website) Jay is fantastic to work with. He is talented at opening doors and creating market opportunities, managing clients, thinking creatively and outside of the box, and making sure all the details are covered. Robert Rice, CEO, Neogence and LocalSense

9. Our Experience is Your Competitive Advantage Contact to Contract and Beyond Marketing, PR and Social Media We provide an expert marketing, public relations and social media team that has successfully launched hundreds of titles and will seamlessly act as your in- house promotional team. Let us craft a customized solution, including: Creating, reviewing and executing an appropriate promotional strategy Planning, executing and optimizing organic and paid marketing campaigns Partnering to create top-notch marketing materials and assets Writing and distributing press releases, story pitches and media assets, maximizing press coverage and buzz Launching, managing or bolstering social media efforts Planning, executing and representing you at press tours, consumer events and B2B tradeshows The Powell Group did excellent work for us at the GDC. They have an organized and professional approach and know this industry cold; definitely recommended. Noah Decter-Jackson, Founder, Complex Games

10. Our Experience is Your Competitive Advantage Contact to Contract and Beyond Who We Are Jay has negotiated and generated millions of dollars in licensing, development and distribution deals over his 15-year career. Jay is an expert in IP licensing and usage, having worked with companies like Amazon, National Geographic, Disney, Cartoon Network, MTV, Nickelodeon and Microsoft. In addition, Jay possesses extensive video game production and project management expertise, having led numerous projects to a successful conclusion. His is regularly retained as an expert in user acquisition, retention and video game monetization. Jay Powell Founder

11. Our Experience is Your Competitive Advantage Contact to Contract and Beyond Who We Are Larry is a business development and sales professional. He helps companies maximize revenue and discover untapped growth opportunities. One of their early employees, Larry was instrumental in the successful launch of many of Stardocks key games and the Impulse digital distribution portal (later sold to GameStop). At GameStop, Larry successfully managed relationships with Activision, Bethesda, Paradox, Atari, UbiSoft and many indie developers, ensuring their digital product launches were successful and highly profitable. Larry Kuperman Business Development

12. Our Experience is Your Competitive Advantage Contact to Contract and Beyond Who We Are Harold Sipe is an award-winning author and game designer. While creating top-tier games in partnership with Paramount Pictures, National Geographic, Lifetime TV and others, Sipe writes cutting edge comics. His first book, Screamland, received honorable mention in Publishers Weekly and was named Best Horror Series by Fangoria Magazine. He also produced the highest grossing title ever for publisher Merscom, who was later acquired by Playdom, and spent 12 weeks on North American and European game portal best-seller lists. Harold Sipe Senior Account Manager

13. Our Experience is Your Competitive Advantage Contact to Contract and Beyond Who We Are A 20-year video game industry veteran, Mario has held successful executive, managerial, hands-on and entrepreneurial roles in marketing, public relations, business development, licensing, publishing and operations. Mario has built highly successful marketing, PR and user acquisition teams at four companies. He has led the launch of over 100 video game properties across all major platforms and distribution vehicles, generating over $70 million in sales and licensing revenue. Mario Kroll Marketing, Promotion

14. Our Experience is Your Competitive Advantage Contact to Contract and Beyond Who We Are Wendy 's 15+ years in marketing, production, event management, and public relations enable her to provide both big-picture perspectives and detailed strategies for successful marketing and public relations campaigns. Her career in marketing and communications is diverse, ranging from AAA console, PC, mobile and social games (including SEGA, Red Storm Entertainment and PlayFirst) to retail corporations, pharmaceutical advertising, music publishing and middleware development. Wendy earned dual Bachelor's degrees in economics and international studies from UNC- Chapel Hill, and holds a certificate in technical communications from Duke University. Wendy Russ Beasley Meeting Planning, Marketing

15. Our Experience is Your Competitive Advantage Contact to Contract and Beyond Additional Recommendations Jay has a great rolodex and a very professional and personable attitude that generates results. Ive been happy with what hes done for us in the limited time weve worked together and look forward to continuing our relationship. Adrian Crook, Founder of Adrian Crook and Associates Jay and I have worked together on multiple development projects spanning a decade. I have found him to be very knowledgeable and highly professional in his business dealings. He also stays current on the evolution of features and emerging platforms which make him a valuable resource when it comes to application of limited capital and focused game designs. I highly recommend him. Chris Mate, Longtime Game Industry Veteran My company had one of the best Game Developer Conferences in our history this year, in part due to Jay's efforts I can say with certainty that the meetings Jay got us translated more consistently into real business opportunities than those we got through other means. We've been fortunate enough to move ahead on some real promising opportunities that were brought to us by The Powell Group. Fantastic effort, with little waste. I would contract his company again without hesitation. Corey King, Chief Executive Artist, ZenFri, Inc.

16. Our Experience is Your Competitive Advantage Contact to Contract and Beyond Let us know how we can help you: Jay Powell, Founder jay@powellgroupconsulting.com www.powellgroupconsulting.com Telephone: +1.919.809.7441