Special Programs 6-1Rev. 1/18

SPECIAL PROGRAMSBUSINESS BOOSTER PROGRAMPart of Valpak®’s newest growth strategy, the Business Booster Program is a sales program designed to help grow piece count with existing clients and encourage those advertisers currently mailing below the recommended quantity for their business category to “right size” their campaigns with increased distribution.

Pricing Variant: BMaterial CP44/CP40 and 2FP44/2FP40Print Quantity: Additional 10M to 100M may be ordered at discounted rate

Program Rules:All clients who have mailed a standard “1” or a Mid-Volume “O” order in the last 13 months (prior to June 1, 2017) are eligible to add up to 10 NTAs.The added pieces must be the same format as the original order (CP40 and CP44 can be used interchangeably) Print and Hold: NoMultiple Impressions: NoIntermarket Allowed: YesVersioning can be usedDigital is not required

How to OrderIn order to process orders for this new program, we’ve created a new variant in VPOffice®, called the “B” variant.The existing client must continue to mail the last mailed quantity prior to June 1 under the “1” or “O” mailing program. A second order for the same product can be added to the same job using the “B” variant. Business Booster pricing will be honored through 2018 for those eligible clients who have mailed at least one “B” variant orders by the end of 2017.

* Note: Any abuse of the program will result in ineligibility for the program.

If you have any questions about the new Business Booster program, please contact your sales coach.

BUSINESS BUILDER PROGRAMThe Business Builder program is to assist sales teams to build their advertiser base by incenting them to exceed the average frequency of a new advertiser beyond four times which will increase the client retention rates.

New clients can be offered additional distribution on their 1st and 5th mailings. On the 9th mailing the client can mail up to double the quantity of the amount mailed on the 8th mailing’s qualifying order. The program has been extended to year two to receive additional distribution in mailings 13, 17, and 21. Mailings 13 & 17 will work similar to mailing 1 & 5 in the first year. On the 21st mailing the client can mail up to double the quantity of the amount mailed on the 20th mailing’s

SPECIAL PROGRAMS

Special Programs6-2Rev. 1/18

SPECIAL PROGRAMSqualifying order. This program also requires an approved Essential or Custom digital package.

Program Rules: •TheBusinessBuilder“6”mailingvariantwillbeavailableforearliestmaildatesof07/05/16

andbeyond.Clientsthatstartedtheprogrampriorto7/5/16maildateswillgettheadditional distribution in mailings 1, 5, 12, 13, 17 & 21.

•Newclientsonly(notmailedinlast13months). •All6or9contract’sordersmustbeenteredintoVPOffice® up front in order to be able to use

the6-BusinessBuildermailingprogram. •QualifyingordersmustbeenteredundertheStandardMailingProgram“1”.AmExN

variant clients and Dining & Entertainment X variants are also allowed. No other mailing program’s order can be used to qualify for this program.

•Thequalifying(standard)ordermustbeapprovedtoprintbeforetheBusinessBuilderorder can be approved to print. Clients must mail 9 times in 12 mailings in order to get the discounted distribution on the 9th mailing. For year two of the program, clients must mail 9 times in the second 12 mailings to receive the discounted distribution in the 12th mailing.

•TheBusinessBuilderclientmusthaveanapprovedEssentialorCustomDigitalpackagelivewithin 15 days from EMD of the print ad and through at least 28 days beyond the EMD or the start date of the order, whichever is later.

•EligibleproductsareCP40,CP44,2FP40and2FP44 •Minimumprintquantity10M •Versioningwillbeallowed. •Intermarketingisallowed. •NoPrintandHoldsontheBusinessBuilderorderwillbeallowed. •NoMultipleImpressionontheBusinessBuilderorderwillbeallowed. •Nospecialtemplatesareneededfortheartwork. •Bulkorderswillbeallowedandpricingwillbeatstandardrates. •Extras/Supplementsmaybeorderedandpricingwillbeatstandardrates. •StandardSignatureDeadlinesapply. •RepeatAdOrderCreditswillnotbegivenonanyBusinessBuilderorder.Ifyouneedadditionalsupport,pleasedon’thesitatetoreachouttoyourSalesCoach.

CHARITY INSERT PROGRAMPricing Variant: NMaterial: CP44 & CP40Minimum Print: 30MPrint & Hold: No Intermarkets: No

The Valpak® Charity Insert Program offers you an opportunity to use the Valpak® brand to generate goodwill with the community that translates into business from local advertisers.

To Order:Use the “N” variant in VPOffice® and select the Marketing Event “Valpak®CharityProgramUS”ifintheUnitedStatesor“ValpakCharityProgramCAN”ifinCanada.

Special Programs 6-3Rev. 1/18

SPECIAL PROGRAMSWhilethedesigniscustomtoeachpiece,youwillneedtoselecttheblanktemplate(CHR.T01): •ChooseLayout:Template •Clickon“Keyword” •Select“AdvertiserSpecific”button •Type“Charity”intheSearchfield

Charity pieces can take one of 2 forms: •100% Charity – where the qualified charity is paying for the piece and occupies 100% of side 1 •Co-op charity – where an advertiser is sponsoring a qualified charity and the advertiser occupies50%ofside1andthequalifiedcharityoccupiestheother50%ofside1.Side2isup to the advertiser discretion.

The following requirements apply to both types of Charity pieces: • Minimumpurchase:3NTAspercycle • Acharitymustbeatax exempt, 501(c)(3) classified entity* • Acharityisdefinedasaninstitutionorotherrecipientofvoluntarygiving,orotherhelp,to benefit those in need. (e.g. charitable, educational, religious, or other activities serving the public interest or common good). • S ide one of the insert must clearly disclose how gifts/help are put back into the community to provide help for those in need. • NoPrintandHoldallowed • Nointermarketallowed • QualifiedcharitypiecesfallundertheNvariantprogram.Asareminderthereisamaximum

of 5 N rate pieces per NTA, which includes Promotions. •Digital requirement: If the ad is not 100% Charity, the non-charity business on the Print

Order must also have a Digital Package. The Digital Package must be live within 15 days from EMD of print ad, and must stay live through at least 28 days beyond the EMD or the start date of the order, whichever is later.

*Please note: A 501(c)(3) designation does not automatically qualify an advertiser for this program. Charity pieces can still be approved/disapproved at the discretion of Media@valpak.com

Important Note:It is imperative that both the Charity and the Advertiser have given permission to share the ad.

If you have any questions on templates or program guidelines, please contact media@valpak.com with subject title “Charity Insert Program”. For additional information visit the Charity Insert Program section on INVP under Home>SalesPrograms>CharityProgram.

2-PANEL & 3-PANEL DINING PROGRAM Pricing Variants: 2-Panel Formats - F; 3-Panel Formats - GMaterial: 2 Panel 2FP40-F and 2FP44-F

3 Panel 3FP40-G and 3FP44-G Minimum Print: 20M

This is a sales program that was created for the dining category that offers a discount on the

Special Programs6-4Rev. 1/18

SPECIAL PROGRAMSwholesale print rate for Dining, Food and Beverage businesses on 2- and 3-Panel formats. Through research studies, we have learned that our consumers overwhelmingly want offers from restaurants and food items in their envelopes; and, our advertisers are most satisfied with their Valpak® program when they advertise four times or more instead of once. The objective of this program is to attract, retain and significantly increase dining content in our Valpak® envelopes.

General Guidelines All dining advertisers must be entered on the “F or G” program in VPOffice® to qualify for the 3-Panel Dining Pricing:

•Clickhere to see a complete list of all categories eligible for the discount program. •Ifthebusinessisnotprimarilyadiningestablishment,thecontentoftheadmustbe

focused on dining. •Atleast50percentoftheadisdiningrelatedandtheheadline,mainoffer,artwork,and

primary service listing is focused on dining. •Print&Holdisallowed.•Bulkquantityonlyordersareavailableandarenotrequiredtobeassociatedtothe

in-envelope order. •2and3PanelFlyersmusthaveanapprovedEssentialdigitalpackageorderenteredin

VPOffice® and be scheduled to be online to coincide with the print orders’ mail dates at the time of ATP.

Additional information can be found on InsideValpak.com>Product Info>Blue Envelope>Multi-Panel Flyers.

DINING PROGRAMPricing Variant: XMaterial: CP44 & CP40; 2FP44 & 2FP40Minimum Print: 30M (2FP), 20M (CP)Print & Hold: NoVersioning: Yes, for CP44 & CP40 only Intermarkets: Yes

This is a sales program that was created for the Dining categories that offers a discount on the wholesale print rate for Dining, Food and Beverage businesses on 1- and 2-panel products. Through research studies, we have learned that our consumers overwhelmingly want offers from restaurants in their envelopes. The objective of this program is to attract, retain and significantly increase dining content in our Valpak® envelopes.

General Guidelines•Clickhere to see a complete list of all categories eligible for the discount program. •Alldiningadvertisersmustbeenteredonthe“X”mailingprograminVPOffice® to qualify

for pricing•Franchisemustbeopted-intotakeadvantageoftheFranchiseDiningprogram.•Minimum3NTAmailingfortwo-panel,2NTAforsinglepanelproducts.DoubleInserts

arepermitted.IfBULKisordered,itisnotincludedaspartoftheNTAminimum.•Alldiningclientsmustbe“new”(hasnotmailedwithValpak® or in the past 5 months)•Versioningisallowed,onlyonsinglepanelproducts,forminorchangestoaddress,contact

information and offer within the NTA minimum.•NoMultipleImpressions•PrintandHoldisnotallowed

Special Programs 6-5Rev. 1/18

SPECIAL PROGRAMS•Three(2panel)ortwo(coupon)NTAminimumwithnomaximum.•AnEssentialPackageisrequired.Digitalpackagemustbelivewithin15daysfromEMDof

print ad and through at least 28 days beyond the EMD or the start date of the order, whichever is later.

•CanbecombinedwithBusinessBuilderprogram.

Additional information can be found on InsideValpak.com>SalesPrograms>DiningProgram.

ENTERTAINMENT & RETAIL PROGRAMAsmajorcategoriessoughtoutbyconsumers,theEntertainment&Retailprogramprovidesakeyopportunity to drive this content in your envelope. Drive traffic and revenue for your clients while offering them a competitive rate. Help your community save on the content they want most.

Program Guidelines:•PriceVariant:E-Entertainment&Retail•Oneandtwo-panelproductsavailable(CP40,CP44,2FP40and2FP44)•NewEntertainmentandRetailclientsonly.Newclientsareclientswhohavenotmailedin

the past five months. Current digital clients who have not mailed before will qualify for the Program. Clients who have mailed no more than one NTA consistently in the past five monthscanbeup-soldtheEntertainmentandRetailProgram(approvalneeded).

•Nomultipleimpressionsorprintandhold.•TwoNTAminimumforsingle-panel,threeNTAminimumfortwo-panelproductswithno

maximum. All NTAs must mail. •AnEssentialPackageisrequired.Digitalpackagemustbelivewithin15daysfromEMDof

print ad and through at least 28 days beyond.•Versioningisonlyallowedonone-paneladsforminorchangestoaddress,contact

information and offers within the NTA minimum.•Singlebrandadvertisersonly.•Intermarketisallowed.

The Entertainment and Retail Program will increase:New customer acquisition:Startconversationswithpastentertainmentandretailprospectsthatchose not to advertise with Valpak. This program lets you be competitive again!

Consumer engagement: Your consumers want this content. The more top content you have online and in the envelope, the more engagement you and your advertisers will enjoy.

Client retention: This competitive and affordable package will keep your clients advertising with Valpak consistently (instead of only buying once or twice).

Questionsoradvertiserapprovals?PleasecontactyourCustomerServiceRepresentativeorcontactmedia@valpak.comwiththesubjectline“ValpakEntertainment&RetailQuestion.”Pleaseallow24hours for responses.

HIGH VOLUME PRICING – 1-PANEL PRODUCTS Pricing Variant: Q Material: CP40, CP44, C2P40, C2P44 Minimum Total Print Quantity: 1.25MM

Special Programs6-6Rev. 1/18

SPECIAL PROGRAMSGeneral Guidelines

•EntermultipleordersusingVersioningfunctionalityinVPOffice® •Versionedorderentryisnotrequiredforasingleadthatmeetshighvolumequantity.•NoPrint&Hold.DistributioncannotexceedoneMailingPeriod.(AMailingPeriodis

equal to 4 sequential mailing cycles. For example: Cycle 310, 320, 330, and 340 equal one Mailing Period).

HIGH VOLUME PRICING – 2-PANEL PRODUCTS Pricing Variant: Q Material: 2FP40, 2FP44Minimum Print Quantity: 1.25MM per order

General Guidelines •HighVolumeadsfor2panelflyersusetheQmailingprogramandfollowtheSignature

Deadline in VPOffice®.•NoPrint&Hold.DistributioncannotexceedoneMailingPeriod.(AMailingPeriodis

equal to 4 sequential mailing cycles. For example: Cycle 310, 320, 330, and 340 equal one Mailing Period).

•Itisrecommendedtocheckyourproofand/orfinalproofcarefullyduetothehighvolume.

SeeConfidentialPriceListforpricing.

LEAD GENERATION INSERT PROGRAMPricing Variant: VMaterial:CP40orCP44(WhiteGlossyStockonly)Minimum: 10MPrint & Hold: NoIntermarkets: No

The Valpak®Salesleadgenerationprogramisdesignedtosolicitsalesleadsandsalesrepresentatives for Valpak® businesses.LeadGenerationinsertshavebeendesignedtoincludedigital product messaging and how the entire Valpak® suite of products provides advertisers with a comprehensive marketing solution. You will have the ability to customize the offer on each of these templates.

How to Order Lead Generation:Use the “V” variant in VPOffice® andselecttheMarketingEvent“ValpakLeadGenerationUS”ifintheUnitedStatesor“ValpakLeadGenerationCanada”ifinCanada.ToselectoneoftheapprovedLeadGenerationtemplatesinMDC:

•ChooseLayout:Template•ClickonKeyword•SelectAdvertiserSpecificButton•Type“Lead”or“LeadGeneration”intheSearchfieldOR•CategorySearch>ValpakPiece>LeadGeneration(In-Pak)>Other

Guidelines•Anapprovedleadgenerationtemplatemustbeused(onlytheoffer,calltrackingnumber,

andFHPURLcanbecustomizedbasedontemplate).•No advertiser content may be on the front or back of the piece.

Special Programs 6-7Rev. 1/18

SPECIAL PROGRAMS•ACallTrackingnumberandFHPURLmustbeused(seedetailsbelow).•TheValpak®logoonthetemplateMUSTbechangedouttoyourfranchiselogo.•Youcanchangetheofferonalltemplates.•PhotocanbechangedonlyontemplateswhereithasbeentaggedforeditinMDC

“Change Text/Images”.•TestimonialscanbechangedonthetestimonialtemplatesONLY•Side2canonlybeanapprovedleadgenerationtemplateoranapprovedrecruitment

template.•Alltemplatesweredesignedusingbestmarketingpracticesandshouldnotberevised.If

changes are requested outside of the fields tagged for edits in MDC “Change Text/Images” the insert will not qualify for discounted pricing. If major changes have been made or a custom piece designed by your designer, we will review for brand accuracy. Please submit your press-ready ad to network_marketing@valpak.compriortosubmittingtheLOF.Pleaseallow one business day for review.

•Ifyousubmityourowndesignaspress-ready,themessagingmustbeB2B.AnyB2Cmessaging will not qualify for discounted pricing. Use the blank template for the program LGT.T01.YoucanfinditonMDCbyusingSearchTemplate,SelectKeyword/AdvertiserSpecificandenteringeither“LOF”or“LGI.T01.”

•Noprintandhold.•Nointermarket.

Note: A lead generation template cannot be e-repeated. A current template must be selected eachmailing to receive special pricing.

Customize with Local Call Tracking or FHP Vanity URLEach lead generation template has an 800 Call Tracking number already included on it. This number routes to your office if a caller enters one of your owned ZIP codes when prompted. ThisprocessensuresthatcallsareincludedinyourweeklyCallReport.Ifyouwouldratherusealocal tracking number on your ad, you can replace the 800 number with your assigned, local, call tracking number that routes directly to your office.

To use your assigned, local, call tracking number, in MDC, click “Change Content” then choose “ChangeText/Images”orsubmitaChangeRequest.YourCSRwillfacilitatechangingyouradtoinclude the assigned, local, call tracking number already procured for your area code that routes to your office.

YoumayalsochangeouttheexistingFranchiseHomePage(FHP)URLwithyourFranchiseHomePagevanityURLonly.TorequestyourvanityFHPURL,inMDC,click“ChangeContent”thenchoose“ChangeText/Images”orsubmitaChangeRequest.YourCSRwillfacilitatechangingyouradtoincludetheFHPVanityURLyouhavebeenassigned.

No other phone numbers, URLs, or email addresses are permitted.

Revisedtemplateswillneedtobeapprovedbeforeyouareabletoreceivediscountedpricing.

Please contact media@valpak.com for approvals, template questions or program guidelines.MID VOLUME PRICING Pricing Variant: O Material: CP40, CP44 Minimum Total Print Quantity: 300M

Special Programs6-8Rev. 1/18

SPECIAL PROGRAMSGeneral Guidelines

•Thispricingtieroffersadiscountedwholesaleprintratefortherangeof300M-2.99MMpieces •NewClientsOnly-definedasnotmailedin13months •Oncemailedundertheprogram,clientqualifiesgoingforward •EntermultipleordersusingVersioningfunctionalityinVPOffice®

•NoPrint&Hold.DistributioncannotexceedoneMailingPeriod.(AMailingPeriodisequalto 4 sequential mailing cycles. For example: Cycle 310, 320, 330, and 340 equal one Mailing Period).

•MultipleImpressions:No •StandardSignatureDeadlinesapply

MULTIPLE IMPRESSIONS Pricing Variants: 1, Q, Material: C2P40 & C2P44 Minimum Print: 20M

This sales program is designed for all different categories and provides the ability to order multiple 1-panel formats in the same Job/NTA, for the same advertiser, at the same wholesale cost as a 2-panel flyer. It provides an advertiser a solution to improve their return on investment by using multiple single panel inserts in the same Job/NTA. Through research studies, we have learned that consumers need to see an advertisement around 3 plus times before it becomes effective (can recall product and brand). Our Valpak® Multiple Impressions sales tool gives franchises the competitive advantage to attract and retain clients as well as significantly increase clients’ exposure within our Valpak® envelopes.

Please note that Multiple Impression intermarket orders are not “Must Carry” as they are entered as Flat and the Matrix is split between the number of panels inserted.

General Guidelines •Toqualifyforthisprogram,thefranchisemustentertheordersasaC2P40orC2P44

material code in VPOffice®. •ThesamenumberofimpressionsmustbemailedinthesameNTAs.(Thismeansthatif

a client has 2 pieces for a Multiple Impression order (non-versioned), then 2 pieces must mail in all NTAs selected.

•AllversionsenteredonaMultipleImpressionsordermustbethesamematerialcode. •Aclientthatownsmorethanonebusinesscanadvertisetheirbusinessesinamulti

impression order as long as each business is on a separate impression. •AMultipleImpressionordercountsas1pieceindealerpiececountreporting. •Print&Holdisallowedwithstandardpricingvariant. •Bulkquantityonlyordersareavailableandarenotrequiredtobeassociatedtothe

in-envelope print order. •Ordersmaybeversioned •Anyadvertiseriseligibletopurchasethisproduct. •StandardDeadlinesapply.For more information, go to InsideValpak.com>Home>Product Info>BlueEnvelope>Multiple Impressions.

Special Programs 6-9Rev. 1/18

SPECIAL PROGRAMSNETWORK PROMOTIONSThemed Promotional Campaigns Themed promotional campaigns are built around key sales events and holidays throughout the year and are featured across Valpak®printanddigitalplatforms.Selectedthemeswillbefeaturedon the front of the Valpak® envelope (address side) and on a themed promotional landing page on Valpak.com®.

All promotional campaigns will have associated sellable insert templates and a digital upsell option. Themed inserts have a portion of the real-estate connected to the campaign with a call to action to visit the themed destination page on Valpak.com® and the remaining portion of the insert is for your advertiser. The digital theme page inclusion allows your client to be presented within a focused environment of engaged consumers and relevant content surrounding a sweepstakes, social conversations, blog articles and tips. Even if you don’t mail during a cycle, client inclusion in the digital theme page can be ordered a’ la carte so you can sell the digital inclusion.

In addition, select promotional partners may also provide local sponsorship inserts (“Evergreen inserts”) featuring key content or programs that are not tied directly to themed promotions and can be used during select timeframes.

Themed Promotional Inserts and Evergreen InsertsPricing Variant: N Material: CP44Minimum Print: 30M

General Guidelines •MustusetheapplicabletemplatetoqualifyforNrate. •NoduplicatetemplateIDsperNTA. •Maximum of 5 inserts per NTA® (any combination of available inserts, which includes

Valpak.com®,ValpakEntertainmentSolution,PromotionsorCharity). •No Print and Hold •NoIntermarkets •Standardinsertguidelinesapply. •Nomodificationtopromotionalareaallowed.Noexceptions. •Oneadvertiserperinsert,advertisermayappearonrightsideoffrontandalloftheback. •TheclientonthePrintOrdermustalsohaveanApprovedDigitalPackage.TheDigital

Package must be live within 15 days from EMD of print ad, and must stay live through at least 28 days beyond the EMD or the start date of the order, whichever is later.

•Promotionalpartner’slogo(s),name(s)oranyotherpartoftheirassetscannotbeusedwithin advertiser area.

Themed Promotional Digital Inclusion

General Guidelines•Onlyadvertisersfeaturedontheselected theme’s eligible advertisers list are allowed.•Includestheadvertiser’sPrimaryoffertobedisplayedontheassociatedDigital

Promotional theme page, according to the Digital Package locations/distribution.

Special Programs6-10Rev. 1/18

SPECIAL PROGRAMSContent Approvals and Questions - Contact promotions@valpak.com for additional information, visit InsideValpak.com under Home>SalesPrograms>NetworkPromotions>PromotionalCampaigns.

PAK-TRAKPak-Trak is a program designed to enable you to know how consumers find your clients and what drives them to purchase. It is the local print and digital advertising solution that tracks campaign performance to definitively prove that Valpak® really works.

Pak-Trak Components •Valpak® Print •CallTrackingNumber •DigitalPackage •LandingPage/Microsite

How does Pak-Trak work?It all starts with the Blue envelope. The print insert contains a unique call tracking number as well asaPak-TrakSiteURLwhichisobservedforactions.Actionsaredescribedasconsumercallstothecall-tracking number via Marchex. traffic to the Pak-Trak site via Google Analytics as well as activity on the clients’s Business Profile Page for Valpak.com®.What is a Landing Page/Microsite?Thelandingpage/micrositeisastandalonewebsitewithauniqueURL.Thissiteiscreatedtomeasure the actions of the consumer whether directed from Valpak.com® or any Valpak® print piece.

Find complete information, including general information, webinar & support materials, sales tools and order process instructions on the Pak-Trak page on InsideValpak.com. For any Pak-Trak questions, please email paktrak@valpak.com.

PRINT & HOLD Print & Hold refers to having more pieces Approved to Print (ATP) for a client than you plan to distribute in a current mailing. The remaining quantities must be distributed into the next consecutive mailing period.

The print and hold program is beneficial to franchise offices and sales reps as it results in less client touches which in turn allows for more selling time during the cycle.General Guidelines •NTAsthataremailedseasonallyorsplitcyclemailingarenoteligibleforPrint&Hold. •Thequantityheldmustbemailedinthefranchise’snextconsecutivemailing. •Print&Holdintermarketmailingsmustcoincidewiththesellingfranchise’smailingcycle. •SpecialProgramdeadlinesandprintquantitiesmayapply.Seespecificprogramguidelines

for more details. • PrintandHoldisavailableforsingleand2panelsignatureproducts,3panelflyerson38#

paper and supplied inserts. •PrintandholdisNOTavailableforcardstockproducts,premium3and6panelflyers,

Magnets,Circulars,adswithUniqueImprintingorSelectiveInserting,oradssubmittedunder any discounted mailing program such as high volume, dining and entertainment, etc.

Special Programs 6-11Rev. 1/18

SPECIAL PROGRAMSREACTIVATION PROGRAMThegoaloftheReactivationProgramistowinbackclientswhohavenotmailedwithValpak® in13+ months

Pricing Variant: 8Material: CP40/CP44, 2FP40/2FP44Minimum Print Quantity: 10MPrint & Hold: YesIntermarkets: Yes

MustmailfirstorderbySeptember2018Pricing is valid for 12 months from the first mail date

FindalistofeligibleclientsinSalesforceontheContactstabonthelistcalled“13-monthReactivationClients”

RECRUITMENT INSERT PROGRAMPricing Variant: V Material:CP40orCP44(WhiteGlossyStockonly)Minimum: 10MPrint & Hold: No Intermarkets: No

The Valpak®RecruitmentProgramisdesignedtoadvertiseopenpositionsandincreasejobinquiresforValpak® Franchises.Recruitmentinsertshavebeendesignedtoincludeimagesandcopythatwillhelpattract a body of qualified individuals for your franchise.

How to Order Recruitment:Use the “V” variant in VPOffice® andselecttheMarketingEvent“ValpakLeadGenerationUS”ifintheUnitedStatesor“ValpakLeadGenerationCanada”ifinCanada.ToselectoneoftheapprovedRecruitmenttemplatesinMDC:

•ChooseLayout:Template•ClickonKeyword•SelectAdvertiserSpecificButton•Type“Recruitment”intheSearchfieldOR•CategorySearch>ValpakPiece>Recruitment>Other

Guidelines•AnapprovedRecruitmenttemplatemustbeused(onlytheofferincentivecanbecustomized

based on template) •Phonenumbercanonlybechangedtoanassigned,local,calltrackingnumber.•CareerURLcannotbechanged.•NootherPhonenumber,URLoremailaddressispermitted.•No advertiser content may be on the front or back of the piece. •Side2canonlybeanapprovedRecruitmenttemplateoranapprovedLeadGentemplate•Alltemplatesweredesignedusingbestmarketingpracticesandshouldnotberevised.If

changes are requested outside of the fields tagged for edits in MDC “Change Text/Images” the insert will not qualify for discounted pricing. If major changes have been made or a custom piece designed by your designer, we will review for brand accuracy. Please submit your press-ready ad to network_marketing@valpak.compriortosubmittingtheLOF.Pleaseallow

Special Programs6-12Rev. 1/18

SPECIAL PROGRAMSone business day for review.

•Ifyousubmityourowndesignaspress-ready,themessagingmustberecruiting.AnyB2Cmessaging will not qualify for discounted pricing. Use the blank template for the program LGT.T01.YoucanfinditonMDCbyusingSearchTemplate,SelectKeyword/AdvertiserSpecificandenteringeither“LOF”or“LGI.T01.”

•Noprintandhold•Nointermarket

Note:ARecruitmenttemplatecannotbee-repeated.Acurrenttemplatemustbeselectedeachmailing to receive special pricing.

Please email network_marketing@valpak.com withthesubject“ValpakRecruitmentInsertTemplate” for approvals, template questions or program guidelines.

SEASONAL CATEGORY PROGRAMSInvigoratepastprospectsorpastclientswiththeSeasonalCategoryProgram.Thisprogramallowsadvertisers in key categories to advertise in the envelope at a more competitive rate. It encourages a longer commitment from the advertiser by extending pricing eligibility beyond the introduction period once they’ve mailed.

Program Guidelines:•PriceVariant:4-SeasonalCategory•Oneandtwo-panelproductsavailable(CP40,CP44,2FP40and2FP44)•Newclientsonly.•Newclientsareclientswhohavenotmailedinthepastfivemonths.Currentdigitalclients

who have not mailed before will qualify for the Program. Clients who have mailed no more than one NTA consistently in the past five months.

•MustbeaqualifiedNAICcode.Codeswillswapouteveryquarter:O Health & Fitness Mail Dates: 11/27/2017 – 03/31/2018 O AutomotiveMailDates:04/01/2018–6/30/2018O General Services Mail Dates: 07/01/2018 – 09/30/2018 O Medical Mail Dates: 10/01/2018 – 12/29/2018

•Pricingvalidfor12monthsafter1storderdate(UseEventValpakSeason-12MonthQualified for orders mailing outside specified dates above)•Clientsmustmailtheirfirstinsertduringthecategorypromotionalperiodtobeeligiblefor

pricing. •Intermarketallowed.•Singlebrandadvertisersonly.

The Seasonal Category Program will increase:New customer acquisition: Startconversationswithpastcategoryprospectsthatchosenottoadvertise with Valpak. Also open to client who have recently stopped mailing. This program lets you be competitive again!

Special Programs 6-13Rev. 1/18

SPECIAL PROGRAMSConsumer engagement: Your consumers want this content. The more top content you have online and in the envelope, the more engagement you and your advertisers will enjoy.

Client retention: This competitive and affordable package will keep your clients advertising with Valpak consistently (instead of only buying once or twice).

Questions?PleasecontactyourCustomerServiceRepresentativeorcontactmedia@valpak.com with thesubjectline“ValpakSeasonalCategoryQuestion.”Pleaseallow24hoursforresponses.SPORTS AND MEDIA PROGRAMPricing Variant: VMaterial: CP44 Print & Hold: NoIntermarkets: Yes

A great way for Valpak to support our brand awareness in the market place is by engaging our target audience through events and local media that they enjoy. To support your efforts locally, we are proud to present a new program designed to generate local media in your market through partnershipwithsportsandmediaorganizations.VPDMSwillhelpyoumaximizeyourmediaexchange and generate more entertainment print and digital content and subsidize a portion of the print and insertion costs.

How to Order Sports and Media:Use the “V” variant in VPOffice®andselecttheMarketingEvent“Sports_Media_Barter”.ToselecttheapprovedSportsandMediatemplateinMDC:•ChooseLayout:Template•ClickonKeyword•SelectAdvertiserSpecificButton•Type“Sports”or“Media”intheSearchfieldOR•CategorySearch>Other>Other>Other

Guidelines•UtilizeblanktemplateIDSMV.T01

•Mustsubmitusageformtopromotions@valpak.com. All inserts, contracts and affidavits will bereviewedforprogramcompliance.ThisisapartnershipbetweenyourofficeandVPDMS.The primary goal of this program is to maximize media in your market. If you are currently selling to a team/station in your market, we recommend that you use this program for another client unless the value of the media outranks the revenue at this time.

•Acceptableadvertisersincludemeasuredmedia(television,radio,newspaper,outdoor,online) and sports teams (major, collegiate and minor leagues).

•Seattradecanbeaportionbutnotalloftheoveralltrade.Mustbelessthan50%oftotalvalue.

•Programcanbeusedinconjunctionwithonpacksale.Onpackportionisnotdiscounted.•Programcanbeintermarketedbutintermarketfeesmustbeaddedtorate.•Pak-Trakisarecommendedaddon(standardPakTrakcostsapply).•Nothirdpartyclientcoupons;i.e.PapaJohn’scoupontiedinwithteamincentive.Teamcan

present “Papa John’s Night” but there can’t be a pizza coupon on the insert.

Special Programs6-14Rev. 1/18

SPECIAL PROGRAMSUNIQUE IMPRINTINGUnique Imprinting is sequential, random or unique alpha-numeric codes or barcodes (advertiser supplied or Valpak® generated) imprinted on a single-panel card-stock insert.Unique Identifiers give advertisers a way to prevent fraud, use their point of sale systems to track redemptions and monitor online purchases with e-Commerce promo codes.

Pricing Variant: IMaterial:CP44-C,OCB44-L,OCP44-S,2OFP44-WMinimum Quantity: 100MMaximum Quantity: 5,000MPrint and Hold: NoIntermarketing: Yes

Versioning: Versioning is allowed at 100M per version and a separate data file must be provided for each graphic version. Deadlines for all versions follow deadlines of the order with the earliest mail date. Although multiple orders may be submitted for the purpose of mailing different ads/codes to different distribution, the ads are priced independently of each other and quantities are not combined for a lower CPM.

Human Readable Code •DataPlacementonAd:VariableDatacanbeplacedoneitherside1orside2ofthead,butnotboth sides.

•ImprintingWindowSize:31/2”x3/5”minimumwindowandmustbeatleast1/4”fromtop/bottom of trim.

•Codesaremaximum30characters,alpha-numeric

•Font:Consolas10pt.Bold•Codecanbeontherightorleftoftheinsert,CANNOTbelocatedinthemiddleoftheinsert•ReadableImprintSpecs

Barcode •DataPlacementonAd:Barcodecanbeplacedoneitherside1orside2ofthead,butnotbothsides.

•Code128Standardpreferred.•ImprintingWindowSize:31/2”x3/4”minimumwindowandmustleave1/4”ofclearancefromtrim on all sides.

•Codesaremaximum16characters•Font:HumanreadabletextunderthebarcodewillbeConsolas,8pt.

•Barcodecanbeontherightorleftoftheinsert,CANNOTbelocatedinthemiddleoftheinsert•BarcodeImprintSpecs

DataFileFormat:SinglecolumnofdatasavedintextfileformatonlyDataFileOverage:Require10%overageofnumberofrecordsindatafilevs.printquantity

Special Programs 6-15Rev. 1/18

SPECIAL PROGRAMS

Deadlines and Ordering Process:FollowsCM/Reply/ImprintdeadlinesinVPOffice®.DatafilefollowsLOFdeadline.

Data File: Upload data file to the Valpak® FTP site. File name must include the 10-digit VPOffice® ad orderID#.MDC-AdgraphiciscreatedinMDC.AChangeRequestmustbeattachedthatcontainstheImprinting Data File Name.

VPOffice® Order Entry:

OCB44-L I OCP44-S I CP44-C I 2OFP44-W IMaterial Type: Oversize Coupon Oversize Coupon Coupon Oversize 2-Panel Flyer Process Type: Premium Bleed Premium Premium PremiumMailing Program: Unique Imp Unique Imp Unique Imp Unique ImpPaper Type: 7ptMatteCardstock 60#PremiumMatte Cardstock 54#MatteInk Process: 4 over 4 4 over 4 4 over 4 4 over 4

Subsequentorderscannotbeprocessedase-repeatduetothechangerequest/filenamerequirement.

Proof: Proof of the ad graphic will be available on MDC. Proof will not include the variable data information because this occurs in-line later in the process.

VERSIONING Artwork versioning enables advertisers to create more effective direct marketing campaigns by targeting unique messages to consumers or track results at the Neighborhood Trade Area® (NTA®) level. Versioning is a product feature to help acquire new customers and grow circulation with existing ones without impacting the print run length or print cost. It utilizes one set of invoicing terms and produces a single client invoice for all versions of the order.

By offering an affordable versioning solution, that leverages the capabilities of the Valpak Manufacturing Center (VMC), Valpak® is creating a unique selling proposition in the marketplace.

General Guidelines •Nominimumnumberofversionsrequired. •CP40,CP44,C2P40andC2P44productscanbeversionedinVPOffice®. •Allversionsmustbethesameproductcode. •Aclientthatownsmorethanonebusinesscanadvertisetheirbusinessesinaversioned

order as long as each business is on a separate version. •Bulkquantityonlyordersareavailableandarenotrequiredtobeassociatedtothe

in-envelope print order. •Print&Holdisallowed.Allartworkmustbeusedinthe“Print”portionoftheorder.It

is not required that every print version has a hold portion and you cannot have a hold portion only. Also, the hold portion cannot be versioned.

Special Programs6-16Rev. 1/18

SPECIAL PROGRAMS

•Cancellationfeeappliestoeachversioncancelled. •Currentdeadlinesapplybasedonproductandvolume.SeetheMail Schedules.

For Valpak® Versioning Overview and VPOffice Order Entry Instructions documentation, go to INVP>Home>Resources>VPOfficeReferenceInformation>SpecialInstructions.

WINTER NAPPER PROGRAMDesigned to encourage those advertisers who typically stop mailing during the winter months to mail year round. Consistent mailings will keep your advertiser front-of-mind with consumers and promote brand recognition. When consumers are ready to buy, your advertiser will be at the top of their list.

Program Guidelines:•Availableformaildates11/1/2017–3/30/2018•PriceVariant:W-WinterNappers•Oneandtwo-panelproductsavailable(CP40,CP44,2FP40and2FP44)•Existingclientswhodon’tmailduringthewintermonths•EligibleclientlistprovidedforeachfranchiseinSalesforce•Intermarketeligible•Singlebrandadvertisersonly.

The Winter Napper Program will increase:Brand Recognition: Direct mail alone produces better brand recognition than most mediums. Mailing consistently, even during low demand periods, will keep your advertisers brand front-of-mind when demand returns and consumers are ready to purchase.

Client retention: The Winter Napper Program will keep your clients advertising with Valpak consistently, allowing you to maintain and foster your relationship with them throughout the year.

Questions?PleasecontactyourCustomerServiceRepresentativeorcontactmedia@valpak.com with the subject line “Valpak Winter Napper Question.” Please allow 24 hours for responses.

Special Programs 6-17Rev. 1/18

SPECIAL PROGRAMS

DOCUMENT HISTORYDATE APPROVER CHANGE 01/2018 RebeccaLucas Changeminimumwindowsizeforimprinting12/2017 TimothyPaule AddReactivationProgram,RemoveTMCProgram11/2017 Timothy Paule Add Oversized 2-Panel Flyer to Unique Imprinting10/2017 Timothy Paule AdditionofEntertainmentandRetail,WinterNapper& SeasonalCategoryPrograms06/2017 TimothyPaule AddBusinessBuilder,RemoveValpak®EntertainmentSolutions05/2017 Timothy Paule ChangecontactinformationforLeadGenand Recruitment programs

03/2017 Jonathan Bonner Update to Charity Program

12/2016 TimPaule UpdatestoLeadGen&RecruitmentPrograms

12/2016 JonathanBonner ClarityCharity501(c)clarification

12/2016 JonathanBonner RemovalofValpak.com® Insert Program

12/2016 AmandaAlvis UpdatestoHighVolume,UniqueImprinting,&Versioning

08/2016 TimPaule UpdateDining&EntertainmentProgramminimum

07/2016 LisaMaire UpdateMidVolumePricingminimum06/2016 LisaMaire UpdatetoBusinessBuilderProgramRules

06/2016 AmandaAlvis AddOCB44-SproducttoImprintingSpecifications