1. 1. Business bloggingNewcastle University 26 May
   Stephen Waddington@wadds
   
2. 2. Blogs: an original form of social media
   May 2005 - [] the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business.
   With thanks to Stephen Davis (@stedavies)
   
3. 3. The internet is littered with dormant blogs
   
4. 4. Why business blogs fail
   Tone of voice
   Corporate control
   Lack of focus, momentum
   Individual vs corporate personality
   FAIL
   
5. 5. Why blog?
   Media platform
   Engagement, networking
   Promotion
   SEO-driven sales support
   
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10. 10. Engagement, networking
    
11. 11. Engagement, networking
    
12. 12. Promotion
    
13. 13. Promotion
    
14. 14. SEO
    
15. 15. SEO
    
16. 16. Successful business blogging require authentic and compelling content
    You cant put lipstick on a pig
    
17. 17. Thank you