Business Blogging
17
Business blogging Newcastle University – 26 May Stephen Waddington @wadds
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Transcript of Business Blogging
May 2005 - “[…] the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business.”
With thanks to Stephen Davis (@stedavies)
Blogs: an original form of social media
Why business blogs fail
Tone of voice
Corporate control
Lack of focus, momentum
Individual vs corporate personality
FAIL
Engagement, networking
Promotion
Promotion
Successful business blogging require authentic
and compelling content
You can’t put lipstick on a pig