Business and Investment Opportunities 2008

April 12, 2023 www.isa.se

Business and Investment Opportunities in Sweden

Based on Invest in Sweden Report 2008/09

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INVESTMENT OPPORTUNITIES

ISA - BUSINESS FACILITATOR

BUSINESS SECTORS

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BUSINESS SECTORS

Market development

R&D

Test market

Private equity

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Fertile environment for business and innovation

Outward-looking

Dynamic

Flexible

Transparent

Progressive


www.imagebank.sweden.se. Lars Dahlin

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Investment hotspot

One of the world’s most attractive locations for foreign investment

Strong supply of skills and technologies

Strategic location in Northern Europe and the Baltic Sea region

Multinational corporate community


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Sweden for expansion in Northern Europe

Among Europe’s best-performing economies

Impressive industrial diversity

The largest market in the region

Preferred base for regional operations

INVESTMENT OPPORTUNITIES – MARKET DEVELOPMENT

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FDI to the Baltic Sea region2003-2007 US$ billion and country share in percent

INVESTMENT OPPORTUNITIES – MARKET DEVELOPMENT

Finland 24.9 16

Total 153.9 100

Baltic States 20.2 13

Norway 18.5 12

Denmark 19.6 13

Sweden 70.7 46

Source: Unctad, 2008

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Sweden for global R&D

Leading innovation supplier

Global R&D centers in broad fields

Excellence in complex systems and multidisciplinary research

INVESTMENT OPPORTUNITIES – R&D

www.imagebank.sweden.se Campus IT University

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2,4

2,5

2,6

2,6

2,9

3,2

3,3

3,4

3,7

4,5

Austria

Germany

Taiwan

US

Switzerland

Korea

J apan

Finland

Sweden

Israel

R&D expenditure2006, percent of GDP

Source: IMD, 2008


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University-industry research collaboration2008, country rank

10.

9.

8.

7.

6.

5.

4.

3.

2.

1.

Switzerland

Taiwan

UK

Belgium

Denmark

Germany

Singapore

Finland

Sweden

US

Source: World Economic Forum, 2008


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Sweden as a test and launch market

Trendsetting nation

Sophisticated corporate and public users

Dedicated test labs and test environments

INVESTMENT OPPORTUNITIES – TEST MARKET

www.imagebank.sweden.se Kristian Löveborg

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Test market for international companies

Adobe

BBC

Calvin Klein

Coca-Cola

DHL


www.imagebank.sweden.se Kristian Löveborg

Ford

Microsoft

Samsung

Toyota

Vodafone

Source: Invest in Sweden Agency, 2008

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9

8,5

7,5

7

6,5

6,5

4,5

4

4

4

Greece

UK

France

Spain

Germany

Italy

Finland

Denmark

Norway

Sweden

Take-off times in different markets

Source: Marketing Science, “The international tack-off of new products”, Gerard J. Tellis, University of Southern California, 2003


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Capitalize on Sweden through indirect investments

Experienced management teams

Investments targeted at technology sectors

Proven exit capability

Private equity - a mature industry

INVESTMENT OPPORTUNITIES – PRIVATE EQUITY

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Exit multiples2007

All private equity investments 4.5All private equity investments 4.5

Source: Swedish Private Equity & Venture Capital Association, 2008

Buy-out 5.1Buy-out 5.1

Venture 4.5Venture 4.5


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Financing sourcesAverage 2005-2007, percent

Rest of Europe 38 %

Sweden 31 %

US 18 %

Other Nordic countries9 %Rest of world 4 %

Source: Swedish Private Equity & Venture Capital Association, 2008


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BUSINESS SECTORS

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Opportunities in numerous business sectors

Automotive

Cleantech

Information and communication technologies (ICT)

Life sciences

Packaging

Real estate

Business processes

Financial services

Travel and hospitality

Retail

BUSINESS SECTORS

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One-stop shop for design, development and testing in automotive

Global center for automotive R&D

Strong test and demonstration environments

Leadership in clean automotive technologies

Tradition of complex systems design

BUSINESS SECTORS – AUTOMOTIVE

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Opportunities in automotive


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Examples of foreign investors

Ford Motors (US)

General Motors (US)

Renault (France)

Hyundai Mobis (South Korea)

Wipro Infrastructure Engineering (India)

Bharat Forge (India)



Sakthi Automotive (India)

Johnson Controls (US)

IAC (US)

Atlet (Japan)

Weigl (Germany)

ISMT – Structo (India)

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Green laboratory for energy and environmental solutions

Leader in renewable energy and sustainability

Innovative renewable energy companies

At the forefront in second-generation cellulose based biofuels

System expertise in bio energy

BUSINESS SECTORS – CLEANTECH

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Opportunities in cleantech


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23,0

24

25

25

30

31

34

38,0

42

49

France

Romania

Slovenia

Estonia

Denmark

Portugal

Austria

Finland

Latvia

Sweden

Leader in climate-friendly energy use- share of renewables in the final energy demand by 2020

Source: European Commission “Energy for a changing world”, 2008


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Global center of excellence in ICT

Strong R&D capabilities

Advanced users of new technology

Well placed for developmentand early commercialization

One of the world’s strongest clusterfor mobile communication technologies

BUSINESS SECTORS – ICT

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Opportunities in ICT


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Centers of excellence in Sweden

Cambridge Silicon Radio, UK – Blutetooth and software GPS

Checkpoint, US/Israel – mobile security

Electronic Arts, US – gaming development

General Motors, US – online video collaboration

Huawei, China – wireless R&D

Motorola, US – IP TV

Oracle, US – telecom service delivery platforms

Sogeti, France – software testing

Symantec, US – wireless security

ZTE, China – wireless R&D



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European leader in life sciences

One of Europe's strongest pharmaceutical pipelines

Globally recognized research institutes

Preferred clinical trials locations

Great for epidemiological andgenetic research

BUSINESS SECTORS – LIFE SCIENCES

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Opportunities in life sciences


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Unique resources for research- a selection of Swedish registers and biobanks

Causes of Death Register

Multi-Generation Register

Karolinska Institutet Biobank

Medical Biobank

Swedish Hospital Discharge Register

Twin Gene Biobank

Twin Register



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Global licensing partners- a selection

Amgen (US)

Boehringer Ingelheim (Germany)

Bristol-Myers Squibb (US)

Eisai (Japan)

Genentech (US)

GlaxoSmithKline (UK)

Guangdong Lantai Viewland (China)

Kyowa Hakko (Japan)

MediGene (Germany)

Roche (Switzerland)

Wyeth (US)



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Advanced and sustainable packaging solutions Excellence in materials and

packaging technology

Thriving R&D and test environments

Ideal base to gain consumer insight

Holistic approach to packaging

BUSINESS SECTORS – PACKAGING

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Opportunities in packaging


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R&D network open to foreign companies


Media and Electronics packaging systems

Communicative packaging

Printed electronics – Packaging - Logistics

Consumer driven packaging innovation

The Packaging Arena

Innovative logistic systems – Food safety

Transport and distribution solutions

Biomaterial and Active packaging

Chalmers /SIK

Lund University/NGIL

Mid Sweden University

iPack/STFI-Packforsk

Printed Electronics Arena

Jönköping Business School

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Examples of foreign investors Cascades (France)

Combiblock (Germany)

Dainippon Ink and Chemicals (Japan)

Lafarge Group (Ireland)

Mondi Packaging (Austria)

Nordic Paper (Norway)

Papier-Mettler (Germany)

Smurfit Kappa (Ireland)

Stora Enso (Finland)

Sealed Air (US)

Voith (Austria)



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One of Europe’s largest real estate markets

High liquidity

Outstanding transparency and low transaction costs

Investor-friendly business procedures

Stable investment market

BUSINESS SECTORS – REAL ESTATE

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Opportunities in real estate


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International investor presence- a selection

Acta (Norway)

Bank of Ireland Private banking

Blackstone Group (US)

Boultbee (UK)

CGI (Germany)

CGS (Germany)

Citycon (Finland) Credit Suiss Asset Mgmt (Germany)

DnB Nor (Norway)

Ejendomsinvest (Denmark)

GE Real Estate (US)

GIC Real Estate (Singapore)

ING Real Estate (Netherlands)

Investea (Denmark)

MEAG (Germany) Northern European Properties (UK)

Oppenheim Immobilien (Germany)

Orion Capital Managers (UK)

Orkla (Norway)

ProLogis (US)

Unibail-Rodamco (France)

Valad Property Group (Australia)

Vital (Norway)



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Natural hub for Northern Europe

Gateway to three attractive markets: Scandinavia, Northern Europe and the EU

Preferred location for regional HQs

Strong language and computer skills

Competitive operating costs

BUSINESS SECTORS – BUSINESS PROCESSES

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Hub for regional headquarters2006, share in percent

Sweden 56 %Denmark 32 %Norway 10 %Finland 2 %

Source: Oresundsinstituttet, 2006


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Preferred location for regionalized business activities


Adidas

Akzo Nobel

Black & Decker

Bosch Automotive

Canon

Daimler

DHL

Dixons Group

General Electric

Goodyear Dunlop

Henkel

Honda

Ingram Micro

Michelin

Samsung

Sodexho

Yamaha


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Financial center of Scandinavia

Major growth sector

One of the largest stock and derivatives exchanges in Europe

Diverse range of foreign banks and financial service companies

BUSINESS SECTORS – FINANCIAL SERVICES

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Examples of foreign investors

Bank of Scotland

Calyon Bank

Citigroup

Deutsche Bank

Eurohypo

GE Capital



Goldman Sachs

LB Kiel

Morgan Stanley

Royal Bank of Scotland

UBS Warburg

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Largest stock exchanges in Northern Europe – share of stock trading 2007, percent

Stockholm 41 %Oslo 23 %Helsinki 23% Copenhagen 10%Other 3 %

Source: OMX Nordic Exchange, Oslo Stock Exchange, 2008

Other = Iceland, Estonia, Latvia and Lithuania


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Growth market for travel and hospitality

Undeveloped industry in expansion mode

Increasing visitor volumes

Unexplored natural environment

Strong focus on sustainable development- ecotourism on the rise

BUSINESS SECTORS – TRAVEL AND HOSPITALITY

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Best potential for travel and tourism2008

10.

9.

8.

7.

6.

5.

4.

3.

2.

1.

Ranking

Austria

France

Canada

Sweden

US

UK

Spain

Australia

Germany

Switzerland

Country

Source: World Economic Forum, “Travel & Tourism Competitiveness Report 2008”


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Environmental sustainability2008

10.

9.

8.

7.

6.

5.

4.

3.

2.

1.

Ranking

Switzerland

UK

Netherlands

Austria

Finland

Norway

France

Germany

Denmark

Sweden

Country

Source: World Economic Forum, “Travel & Tourism Competitiveness Report 2008”


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Wealth of retail opportunities

Positive annual growth

Appetite for new concepts

Good supply of retail space

Solid rises in disposable income

BUSINESS SECTORS – RETAIL

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Retail investments in Sweden

Esprit, Germany – Clothing

Jysk, Denmark – Home furnishings

K-rauta, Finland – Home improvements

Media Markt, Germany – Electronics

Specsavers, UK – Optics

The Body Shop, UK – Beauty products

The Phone House, UK – Electronics

Zara, Spain - Clothing

BUSINESS SECTORS – RETAIL

Source: Market Magasin, 2007

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BUSINESS SECTORS

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ISA supports you with facts and analysis

Facts, analysis and individual solutions

Basic facts about Sweden

Sector-specific information

Visiting programs

Match-making with Swedish companies

Business cases

ISA SERVICES – YOUR BUSINESS FACILITATOR

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Tailor-made business offers for you

Open a sales office

Start R&D business

Set up a production facility

Invest in a fund

Take part in research cooperation

Establish a regional headquarters


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ISA gives you practical service

Legal framework Rules & regulations, costs, taxes, employment

Network Contact with commercial players, regional partners,

authorities etc.

Market data


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ISA at a glance

Background

Started activity in 1996

Director-General: Per-Erik Sandlund

Personnel 70 employees in 6 countries

80% are academics and the majority with private sector backgrounds

Sector specialists

Budget

SEK 78 million

77% governmental funding

Results

In 2007: 174 investments and about 2,500 new jobs

Since 2001: close to 1,000 investments and about 25,000 new jobs


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Partners in 17 regions

Business Region Göteborg

Värmland County

Örebro County

Jämtland County

Sjuhärad

Skaraborg

Dalarna County

Stockholm Business Region

Östergötland County

Kalmar County

Gävleborg County

Jönköping County

Kronoberg County

Västerbotten County

Business Region Skåne


Norrbotten County

Västernorrland County

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ISA’s international network

ISA Offices

Sweden - [email protected]

Japan – [email protected]

China – [email protected]

North America – [email protected]

India – [email protected]

Throughout the world, ISA cooperates with Swedish embassies and consulates


April 12, 2023 www.isa.se

Welcome to invest in Swedenwww.isa.se

Business and Investment Opportunities 2008

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