BUSINESS ANALYTICS - Finteq Enterprises Pvt. Ltd Business Analytics.pdf · » Strong global...

Your Knowledge Partner with Global reach

Strictly Private & Confidential

FINTEQ Enterprises Private Limited Contact: [email protected]

Website: www.finteq.com

Tel: +91 33 30230176/78/79

Fax: +91 33 30230177

12/1 Lindsay Street, 1st Floor, Kolkata

INDIA 700 087

BUSINESS

ANALYTICS

http://upload.wikimedia.org/wikipedia/commons/6/60/Times_Square_New_York_City_FLIKR_2_42nd_Street.jpg

2Your Knowledge Partner with Global reach

Business Analytics

About FINTEQ

Highlights

» Strong global outreach in terms of assignments and networks covering locations in

Europe, China, Middle East, Asia-Pacific and the Americas

» Offers Customized Business Solutions - Organizational Diagnostics, Financial Solutions,

Valuation, Risk Management, Process Monitoring, operating as Venture Catalysts and

Business Analytics

» Significant presence in Knowledge Domain offering client specific Learning Tools,

Training & Workshops to cope with emerging challenges of globalization

» Value creation through Professional Team with sound track record in Manufacturing,

Financial Services, Utilities, IT & Knowledge Space

» Hands-on approach with significant achievements with globally reputed organizations

» Smart resource network to tap into innovative Best Practices, Valuation, IT Tools &

Support, Production Planning & Scheduling, Project Management, Analytics and HR

Business Verticals

» Financial Advisory Services

» Management Assurance

» Business Analytics


Business Analytics

What Is Analytics???

Analytics is both the computational processes and human skills that takes to turn raw web,

customer, and order data into insight that help to :

» Target the right prospects with the right offers

» Invest time with the right leads

» Accurately predict monthly and quarterly revenues

» Understand how competitor behavior is affecting your business

» Effectively launch new products at the right time in the right market

» Test offers and campaigns to determine how to get the most out of limited budgets


Business Analytics

Analytics Services

1. Data analytics driven consulting

2. Deliver marketing and risk analytics to following industries:

» Retail

» Aviation

» Healthcare

» Consumer Products

» Telecom


Business Analytics

Role Of Analytics

» Predictive Analysis

» Campaign Response Prediction

» Customer Churn Modeling

» Reduce Costs and Achieve

Efficiency gains

» Profiling and Segmentation

» Fraud and Anomaly Detection

» Credit Scoring

» Demand Prediction/Forecasting

» Basket Analysis

» Text Mining

Benefits Of Analytics

» Maximization of the productivity of

the workforce

» Supply chain optimization

» Strategic planning

» ROI prediction and maximization


Business Analytics


Business Analytics

Most Of Our Analytical Solutions Are Framed As Classification Problems

» Response models

» Cross-sell models

» Attrition models

» Customer segmentation

» Application scoring

» Behavioral scoring

» Collections scoring

» Recovery scoring

Commonly used analytical

models in the industry» These solutions require the development of a

classification model that can accurately classify

a customer into one of two or more groups like

– responder or non-responder

– churner or non-churner

– defaulter or non-defaulter

– collectible or non-collectible account

» We typically build scoring models (point

scoring systems) or rule based models

» The models are built by correlating

demographic information (where legally

allowed), credit bureau information and

behavioral information with the outcome

variable

Listed models are developed by solving

them as classification problems


Business Analytics

Well Established And Benchmarked Processes For Delivering Analytics Solutions

Business Understanding

DataUnderstanding

DataPreparation

Modeling

Evaluation

Deployment Data

Crisp DM Methodology

» All projects are executed under CRISP DM methodology

» CRISP DM is the industry standard process for all analytics / data mining projects


Business Analytics

There Are Well Defined Deliverables And Activities For Each Phase Of The Process

Project Phase Activity Deliverables

Business

understanding

• Establishing business and modeling objectives

• Familiarization with client business

• Identifying misclassification costs

• Business understanding

report

• Framework for computing

return on investment (RoI)

Data

understanding

• Identify key data sources available

• Identify in detail data fields that will be available and

can be used for building model

• Data extraction request

Data extraction • Client extracts data based on data extraction request

• Provides data to us on electronic media

• Data on electronic media

Data

preparation

• Clean the data and format the data

• Create modeling dataset

• Create appropriate target variable

• Prepared data ready for

modeling

Model

development

• Develop model on development sample

• Validate model on hold-out sample

• Initial model report

Evaluation &

optimization

• Evaluate model’s capability to meet business

requirements

• Calculate business impact of deploying model

• Optimize model based on feedback from evaluation

• Present output to business users

• Final model

• MS Excel based ROI calculator

• Model tracking report formats

• Assessment of results vis-à-vis

business success criteria


Business Analytics

Business Understanding

Objective

» Establish engagement

objective

- Business objective

- Modeling objective

» Understand business

processes and value

drivers

» Establish engagement

success criteria

»Series of business meetings

over 1 week with client

teams for e.g.

- In an attrition

management exercise

we typically meet client

personnel in customer

care, marketing, and IT

- In an application

scoring exercise we

would meet client

personnel in customer

acquisition, risk,

collections and IT

Process

» Business understanding

report containing the

following

- Engagement objective

- Target variable definition

- Engagement success

criteria

- Misclassification costs

- Return on investment

model

- Project plan

Deliverables


Business Analytics

Data Understanding

Objective

» Understand data sources

available and the speed

and frequency of update

of data sources

» Identify data fields to be

extracted

» Assess data quality

» Business meetings with

personnel in IT department

» System study for e.g.

- In a attrition

engagement we study

systems for availability

of billing data,

transaction data and

CRM data

- In an application

scorecard exercise we

study systems for

availability of default

data, application data,

credit history and data

on rejected

applications

Process

» Data extraction request

containing the following

- Comprehensive list of

data fields to be

extracted

- Time period of

extraction

- Sample size for data

extraction

Deliverables


Business Analytics

Model Building & Evaluation – Out of Sample Testing


Business Analytics

Model Building & Evaluation – Process Details

Model Development

» Identify target variable and independent

variables

» Identify multi-collinearity in independent

variables

» Drop collinear variables on the basis of

their significance in the model

» In logistic models we attempt to retain

only variables that are statistically

significant at P-value < .0001

» Variables retained in the model need to

be intuitive from business perspective

» All models developed are put through the

validation process

» Models are validated on testing sample

(“out of sample”) and the entire sample to

examine changes in model coefficients as

well as model statistics such as

- Sign and magnitude

- Concordance

- Goodness of fit

» The variables that remain stable and

predictive are retained in the final model

» The training model is fitted to the testing

data and all performance and stability

parameters are determined e.g.

- Rank ordering of predicted scores

- KS, Gini, and percentage of target

variables across deciles

- Chi-square and concordance

» Amongst models that pass validation tests

the most predictive model(s) is selected as

the final model

Model Validation


Business Analytics


Business Analytics

Amit RoyB.E (Mechanical), B.E. College, Shibpore, 1980 / PGDM (Operations, Finance Major), IIM Calcutta, 1984 / LLB, Calcutta University, 1989

Major Positions Held

» Managing Director of ORG (India) Pvt. Ltd. – promoter and shareholder

» Director on Board of ORG Pvt. Ltd (a divested unit of ORG-MARG)

» President of AC Nielsen ORG-MARG Research Ltd

» Director on Board of Sulekha Works Ltd. (revived famous ink manufacturer)

» Director of Joka Consulting Group (a consulting firm formed by IIMCians)

» Member of Brand Protection Committee of CII

» President of South Asian Foundation for Human Initiatives (SAFHI) an NGO Registered

under the Societies Act, in West Bengal

» Visiting Faculty at IIM Calcutta & ISBM Calcutta

» Member, Project Selection Committee, KUSP Innovative Challenge Fund (DfID)

Membership of Professional bodies

» European Society of Market Research (ESOMAR)

» Market Research Society of UK (MRS)

» Market Research Society of India (MRSI)

» Life Member, Institute of Public Health Engineers, India

Major Papers Published

» ESOMAR Conference on Retailing Research 1996 – Statistical Model of Forecasting Growth

of Retail Outlets in India

» ESOMAR Conference in 1997 – Supermarket Growth in India – the David and Goliath story

» MRSI – 1998 – Developing a new SEC for conducting consumer research in Rural India

Indian Total Working Experience: 26 Years


Business Analytics

Ramaswamy RamakrishnanB. Tech (Electronics) Kerala University 1970 / M.Tech (Computer Sc) I.I.T. Kharagpur 1972

Major Positions Held:

» Director Index Software Private Limited, Kolkata

» Tektronixs Inc, Oregon

» John Fluke Instruments, Seattle

» Senior Consultant, Hinditron ,Mumbai

» Scientific Officer , B.A.R.C, Trombay

Professional Summary:

» More than 10 years’ of Project Management experience in modeling, large scale physical

systems

» More than 8 years’ in computer graphics system design

» More than 15 years’ solving optimization problems related to supply chain

» Nearly 10 years of experience in implementing Decision Support systems using

Optimization techniques

» About 3 years experience in developing and implementing web based applications

India Total Working Experience: 38 Years


Business Analytics

Gautam PandyaBSc. (Statistics),M.S. University of Baroda, 1979 / PGDM, Dr. Rajendra Prasad Institute of Communication & Management, Mumbai, 1986


» Expert Coach & Senior Manager, Echostar inc. NJ. USA

» SBU Head, Pharmaceutical services, AC Nielsen, India

» Visiting Professor of Marketing, at M.S. Patel institute of Management Studies

Professional Summary

» 28 years of Market Research and KPO/BPO experience

» Successfully conceptualized, built and deployed Syndicated & Customized market research

products across CPG, Pharmaceutical, Retail and Media sectors

» Held leadership positions at Company, Group and Divisional levels

» Led teams in research, analysis, processing and fieldwork

Permanent Resident of USA Total Working Experience: 28 Years


Business Analytics

Subrata MajumderB.Sc. (Honours) in Statistics ,Presidency College, University of Calcutta, 1971 / M.Sc. in Statistics from University of Bombay, 1975 / Post-

Graduate Certificate in Operations Research from ORSI, Calcutta, 1981


» Head IT-Services – Nevaeh Technology Pvt. Ltd.

» Director , ADA Software Group

» Senior General Manager , J Thomas & Co. Private Ltd.

» Senior Systems Analyst , INCAB Industries Ltd.

» Systems Analyst-Programmer , Indian Oxygen Ltd.

» Management Committee Member of Computer Society of India, Kolkata Chapter

» Convener of Information Technology Committee of Calcutta Tea Traders Association

(CTTA)

» Member of Tea Board of India Task Force on Information Dissemination and Development

of Information Portal

Professional Summary

» 18 years experience as Head of IT Division

» Experience in all aspects of IT management for a large organisation including Planning,

Budgeting, Procurement, System Design, Development and successful Implementation of IT

Projects

» Experience in Corporate Affairs and Administration

» Experience in Human Resources Management including legal aspects of HR, and IR

» Experienced in complex Project Management

» Experienced in managing large teams

» Active Industry networking

Indian Total Working Experience: 30 Years


Business Analytics

Kamalesh MukherjeeBSc(Hons). Economics ,FCA & CISA


Subhankar PatraBSc. (Hons.) Chemistry, ACA & AICWA


» Senior Cost & Financial analyst of Sultan Qaboos University & Hospital - Muscat, Oman

Gulf Co-operative council's largest University cum 520 bed Hospital

» Internal Auditor & Management consultant of Al Naba Services, Muscat, Oman

» Manager (Finance) - Nagarjuna Fertiliser & Chemicals - One of South India's leading

Agro business company

» Deputy Manager (Finance) in CESC Ltd. - a 100 year electricity generating & distribution

company

» Sr. Accounts Officer in Indian Aluminum Company Limited - a part of the Alcan group of

Canada

» Rossell Industries Ltd. - a British holding tea company

» Infar India Limited which is part of the Dutch based Organon group

» Chief Financial Officer of Orind International Limited - Largest exporter of Refractories in

China

» Manager (Treasury & Finance) of Ispat Karmet - one of the world's least cost producer of

Steel - turnover of 1.5 Bln USD

» Divisional Manager (Finance) of Tata Korf Engineering Services Limited - a joint venture of

Tata Steel (largest Pvt. Sector Steel Plant in India) with Mannesman Demag of Germany.

» Senior Executive Accounts of Metal box India Ltd


Business Analytics

Somnath GanguliB.Sc (Hons.) Physics, M.Sc. (Physics) IIT & CAIIBIndia Total Working Experience: 30 Years

Sumanto GhoshB. Com (Hons.) & M.B.A (Finance)India Total Working Experience: 1.3 Year

» Worked in ITC Classic Finance Ltd as General Manager- Merchant Banking for 4 years of ITC

Classic Finance Ltd. operating as a profit centre head

» Worked in SBI Capitals as Senior Manager for 10 years

» Worked in State Bank of India the largest Indian bank as Manager for 6 years

» Worked in Mahindra and Mahindra Ltd. as Commercial Executive in Supply Chain

Management Division

» Worked as inter in PriceWaterhouse Coopers, FAS (Financial Advisory Services) Division

BUSINESS ANALYTICS - Finteq Enterprises Pvt. Ltd Business Analytics.pdf · » Strong global...

Documents

Transcript of BUSINESS ANALYTICS - Finteq Enterprises Pvt. Ltd Business Analytics.pdf · » Strong global...