6.How to Use Google Analytics.pdf
Transcript of 6.How to Use Google Analytics.pdf
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How to Use
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A tutorial by Koji Lorenzo C. Echeminada
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Open your web browser.
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Go to
http://www.google.com/analytics/.
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Sign in to your account.
Click “Sign in.”
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Enter your email and password to
sign in.
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Then click “Sign in.”
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Click “Sign up.”
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Fill out the form.
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In the form, choose “Website.”
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Enter your account name.
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Enter your website name.
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Enter your website URL.
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Select one in the industry category.
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Select category of your website.
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Select a time zone, click the drop-
down menu to choose.
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Select time zone appropriate to
your country.
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Leave the data sharing settings
checked.
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Click “Get Tracking ID.”
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Read the Terms of Service
Agreement.
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Click “I Accept.”
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Click “Admin.”
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Click “Tracking Info.”
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Click “Tracking Code.”
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Copy the code.
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Then paste it to your website.
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Note: The code must be inside the
body tag.
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To check if your tracking code is
already installed.
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Go to your website.
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Right click to your page.
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Click “View Page Source.”
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Press CTRL+F
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Type “googleanalyticsobject.”
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Then press Enter.
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You must see the same code in
your tracking code.
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Or you can check tracking info; go
to “Admin.”
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Click “Tracking Info.”
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Click “Tracking Code.”
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Under tracking code, you will see
status: Receiving Data.
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Note: It will take 24 hours to 72
hours
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to update your status in your
tracking info.
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How to use Real-Time to see the data
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To see the data, go to “Reporting.”
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Click “Real-Time.”
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Click “Overview” to view summary
in real-time.
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Click “Locations” to view and
locate your audience in real-time.
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Click “Traffic Sources” to view real-
time source of your audience.
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Click “Content” to view real-time
audience active page.
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Click “Events” to view real-time
active users with events.
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Click “Conversions” to view active
users with goals.
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How to use Audience to see data
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Go to “Reporting.”
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Click “Audience”, to understand
audience characteristics.
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Click “Overview” to show summary
of your audience.
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To know the age and gender of
your visitors.
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Click “Demographics.”
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Click “Overview” to break down
visitors by age and gender.
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To know the interests of your
visitors.
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Click “Interests.”
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Click “Overview” to know what
your visitors are interested in.
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To know the language and location
of your visitors.
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Click “Geo.”
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Click “Language” to see language
of your visitors.
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Click “Location” to show location
of your visitors.
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To know the behavioral patterns of
your visitors.
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Click “Behaviour.”
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Click “New vs. Returning” to
distinguish new and returning visitors.
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To view count of repeat visits and
recent visits.
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Click “Frequency and Recency.”
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Click “Engagement” to see the
visits duration.
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To know the browser and network
of the visitors.
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Click “Technology.”
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Click “Browser & OS” to know the
browser of visitors.
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Click “Network” to know the
service provider of your visitors.
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To track mobile and desktop
visitors in your website.
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Click “Mobile.”
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Click “Overview” to show devices
visited to your website.
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To know the path your visitors take
through your website .
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Click “Users Flow.”
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How to Use Acquisition
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Click “Acquisition.”
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Click “Overview” to view top
channels sending visitors.
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Click “All Traffic.”
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Click “Channels” to know which
channels your visitors came from.
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Click “Source/Medium” to view the
origin of your traffic.
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Click “Referral” to view how your
customer find your website.
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Go to “Adwords” to link Adwords
to your analytic accounts.
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To view Webmaster Tools data in
Google Analytics.
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Click “Search Engine Optimisation.”
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Click “Set up Webmaster Tools
Data Sharing.”
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Then click “Add a site to
Webmaster Tools.”
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Click “OK.”
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To measure the impact of social
initiatives.
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Click “Social.”
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Click “Overview” to show summary
of social interactions.
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How to use Behaviour to know amount of traffic
received
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Click “Behaviour.”
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Click “Overview” to show summary
of page amount of traffic.
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To see the path visitors commonly
take on your website.
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Click “Behaviour flow.”
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To know how visitors engage with
pages on your website.
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Click “Site Content.”
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Click “All Pages.”
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To know how your website
performs in terms of speed.
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Click “Site Speed.”
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Click “Overview.”
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To capture some valuable keyword
data.
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Click “Site Search.”
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Click “Overview.”
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To track clicks on external links,
downloads, and video played.
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Click “Events.”
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Click “Overview.”
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To display revenue generated from
Google AdSense on your website.
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Click “Adsense.”
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Click “Overview.”
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To see which landing page
variation perform best.
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Click “Experiments.”
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To see which areas of website get
the most attention.
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Click “In-Page Analytics.”
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I attribute my success to this: I
never gave or took any excuse.
–Florence Nightingale
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END
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