Business Analytics12

Explain different ways in which IT supports decision making.Provide examples of different ways that organizations make use of business intelligence (BI).Explain the value that different BI applications provide to large and small businesses.Offer examples of how businesses and government agencies can use different BI applications to analyze data.Explain how your university could use CPM to effect solution to two campus problems.

Managers and Decision MakingWhat Is Business Intelligence?Business Intelligence Applications for Data AnalysisBusiness Intelligence Applications for Presenting ResultsBusiness Intelligence in Action: Corporate Performance Management

[ Opening Case Developing Smarter Cities through Analytics ]The ProblemThe SolutionThe ResultsWhat We Learned from This Case

About [small] business

Analytics Helps Farmers12.1

Managers and Decision Makers12.1The Managers Job and Decision MakingWhy Managers Need IT SupportWhat Information Technologies Are Available to Support Managers?A Framework for Computerized Decision Analysis

The Managers Job and Decision MakingThree basic roles of a managerInterpersonalInformationalDecisional

Why Managers Need IT SupportDecision making is difficult due to the following trends:Number of alternatives is constantly increasingMost decisions must be made under time pressureIncreased uncertainty in the decision environmentOften necessary to rapidly access remote information, consult with experts, or conduct a group decision-making session

What Information Technologies are Available to Support Managers?Business Intelligence (BI)

A Framework for Computerized Decision AnalysisProblem StructureStructuredSemi-structureUnstructured DecisionsNature of DecisionsThree broad categories of managerial decisionsOperational controlManagement controlStrategic planningThe Decision MatrixComputer Support for Structured Decisions

Problem StructureStructuredSemi-structureUnstructured Decisions

Nature of DecisionThree broad categories of managerial control in decision makingOperational controlManagement controlStrategic planning

What is Business Intelligence?12.2The Scope of Business IntelligenceThe Development of One or a Few Related BI ApplicationsThe Development of Infrastructure to Support Enterprise-wide BISupport for Organizational Transformation

[about business]

Can We Predict the Weather?12.2

[about business]

Predicting Customer Behavior12.3

Business Intelligence Applications for Data Analysis12.3Multidimensional Analysis or Online Analytical Processing (OLAP) (aka, multidimensional analysis)Data MiningDecision Support Systems (DSS)

Data Mining is Used in:Retailing and salesBankingManufacturing and productionInsurancePolice workHealthcareMarketing

Decision Support Systems (DSS)Sensitivity AnalysisWhat-if AnalysisGoal-Seeking Analysis

[about business]

Analytics Helps to Reduce Injuries to Rugby Players12.4

Business Intelligence Applications for Presenting Results12.4DashboardsData Visualization TechnologiesReal-Time BI

DashboardsCapabilities of DashboardsDrill-downCritical Success Factors (CSF)Key Performance Indicators (KPI)Status AccessTrend AnalysisException Reporting

Data Visualization TechnologiesGeographical Information SystemsGeocodingReality MiningExampleNew York CitySingaporeOther Major Cities

Business in Action: Corporate Performance Management12.5Key Performance Indicators (KPI)Corporate Performance Management (CPM)ExampleVAASAN Group

[ Closing Case Santa Cruz Police Department (SCPD) ]The ProblemThe IT SolutionThe Results