International Business Economics Lecture Notes Christos Pitelis January 2004.
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© 2012 IBM Corporation
Christos MousourisBusiness Analytics Solutions Architect
Business Analytics
© 2012 IBM Corporation2
IBM Smarter Analytics is a holistic approach that turns information into insight and insight into business outcomes.
with confidence at the point of impact to optimize outcomes
see, predict and shape business outcomes
your organization around information
Align Anticipate Act
Deploy an information and big data strategy that flows from your business strategy.
Big Data Platform Data Warehousing Information Integration and
Governance Data Management Enterprise Content Management Defensible Disposal
Leveraging business analytics to deliver actionable insights
Business Intelligence Performance Management Predictive and Advanced Analytics Risk Analytics Sentiment Analytics Big Data Analytics Content Analytics Web and Digital Analytics Online Benchmark Spend Analytics
Embed analytics into your processes and empower a culture of data-driven decision making
Decision Management Advanced Case Management Digital Marketing Optimization Cross-channel Selling and Marketing Pricing, Promotion, and Assortment
Optimization Marketing Performance Optimization Supply Chain Optimization Organization and Workforce
Transformation
Transform
Learn
© 2012 IBM Corporation3
Better Outcomes• Lower cost of
compliance• Increase customer
loyalty and retention• Optimized supply
chain• Maximized customer
lifetime value
Better Decisions• Optimize Pricing• Understand and
anticipate behavior• Attract and grow
best customers• Risk Aware
Decisions• Streamlined Threat
and Fraud Identification
• Link operational and financial perf mgt
Actionable Insight• Churn Data• Segmentation• Sentiment Analysis• Rolling forecast,
plan, budget
Trusted Data• CRM, Financial, ERP• ODS, Warehouse• Social Media• Call Center• IBM Solutions
Performance Management• Budgeting / Planning /
Forecasting• What-if analysis• Close, Consolidate• Financial Reporting • Disclosure Management• Sales Performance
Management
DecisionManagement
• Rules• Offers• Real time
process integration
ODS
ERP
Social
Big Data
Warehouse
Unified Business
Intelligence
• Reporting
• Scorecarding
• Dashboards
• Analysis
• Alerting
• Collaboration
• Desktop
Data Acquisition Trusted Data
• MDM• Data Quality• Speed
Predictive Analytics
• Predictive Models• Correlation (Mining)• Segmentation• Fraud Detection• Mix Analysis
Risk Analytics• Operational Risk• IT Governance Risk• Financial Risk• Credit Risk• Market Risk
TM1
Integrated Solution
IBM Solutions
© 2012 IBM Corporation4
ANALYTIC-DRIVEN ORGANIZATIONS are distinguished by their ability to leverage …
All perspectivesPast (historical, aggregated)
Present (real-time)Future (predictive)
At the pointof impact
All decisionsMajor and minor
Strategic and tacticalRoutine and exceptionsManual and automated
All informationAll information
Transaction dataApplication data
Machine data Social data
Enterprise content
All peopleAll departments
Experts and non-expertsExecutives and employees
Partners and customers
© 2012 IBM Corporation5 © 2013 IBM Corporation5
Plan Simulate
Govern Model Predict
Report Score Visualize
Forecast
Discover
Mine Decide
Survey
Analyze Collaborate
Organizations need to evaluate existing analytics capabilities…
© 2012 IBM Corporation6
• Full breadth of BI for every decision-maker• Query, reporting, analysis, scorecards and dashboards
• Delivered where, when and how needed
• Revolutionary way to work with BI• Unified workspace with built-in collaboration
• View of all time horizons: past, present & future
• Progressive Interaction from viewing to exploration to more advanced analysis
• Free to answer critical business questions• Answer “how am I doing”, “why”, and “what should I be
doing?”
• Ensure organization-wide insight and alignment
© 2012 IBM Corporation7
• Full breadth of predictive analytics
• Data collection, statistics, data mining, predictive modeling, deployment services…
• Putting prediction in hands of the business
• Decision Management
• Driving better business outcomes
• Attract and retain more profitable customers
• Detect and prevent fraud
• Improve resource allocation
© 2012 IBM Corporation8
Simplify, structure, and automate dynamic and sustainable FP&SM practices
Monitor and analyze business performance against targets
Plan, forecast and control enterprise resources aligned with corporate objectives
Close the books, consolidate results and report financial performance with confidence.
© 2012 IBM Corporation9
Enterprise requirements CIO has to manage multiple datamarts and
point solutions for risk and compliance data CRO cannot get aggregate risk exposure
position CCO cannot ensure regulatory compliance,
adapt to change or manage regulator interaction
Unifies enterprise-wide risk and compliance initiatives into a single management system provide visibility into risk exposure and to
facilitate compliance management
Provides synergy with Information and IT Governance, Risk Management, and Security
© 2012 IBM Corporation10
Packaged Analytics– Pre-Built Business Applications for
Financial, Sales, Workforce, and Procurement– Easily extensible to other areas of the business– Faster insight and value through ready-made analytic
models, reports and data sourcing
Adaptable– Highly-configurable application management capability
with Adaptive Application Framework (AAF)– Easy configuration of application to source data from
disparate data sources– Extensible core analytic content
Built on an Industry-leading BI and PM Platform
– Built on Industry Leading Cognos BI Platform
© 2012 IBM Corporation11
Scorecards
Dashboards
Reports Real-Time Monitoring
Ad-hoc Query
Analysis & Exploration
Trend & StatisticalAnalysis
What-IfAnalysis
PredictiveAnalysis
Cognos Business Intelligence
© 2012 IBM Corporation12
IBM Business Intelligence
Analytics in the hands of everyone
Insight to action with every product
Right-sized for your organization
Built to future-proof your investment
Harness the data explosion, deliver flexible deployment options, and satisfy user expectations with powerfully simple analytics.
© 2012 IBM Corporation13
The Top 10 of Cognos 101. Unified workspace with greater power, intuitive
navigation and cleaner look2. Breadth of analytics across historical, real-time
and predictive information3. Collaborative BI through built-in collaboration and
social networking 4. Easy data inclusion by the business from one
value, to entire data sets and external files5. Analytics on the go for more devices and
disconnected interaction6. Faster performance with in-memory processing7. Interactive Visualizations for Better Decision
Making Through Increased Analysis Capability & Innovation
8. Desktop analytics empower decision makers to independently take insight to action
9. Expanded deployment options include Cloud, System z, and Power
10. Drive High Performance Analytics on Large Data Volumes While Reducing IT Costs with IBM Cognos Dynamic Cubes
© 2012 IBM Corporation14
IBM Cognos Business Intelligence V10.2.1
Amplify mobile business intelligence with new and innovative visualizations allowing users to quickly pinpoint trends in data.
InteractiveVisualization
Gain a more complete view of the business and act quickly off insights with expanded support for big data sources including Hadoop, analytic data stores and real-time streaming data.
Big DataPerformance
Get insights quicker than ever before through performance improvements gained from more efficient memory usage, reduced memory footprint and improved use of compression.
IBM® Cognos® Business Intelligence V10.2.1, central to IBM® Cognos® Enterprise, advances capabilities to provide
interactive visualization, performance and support for big data.
© 2012 IBM Corporation15
Animated charts enhance the user experience of Cognos Active Report and allow users to pinpoint trends faster.
A paradigm shift for delivering value to users with the introduction of visualization extensibility with RAVE (Rapid Adaptive Visualization Engine).
Interactive Visualization
© 2012 IBM Corporation1616
Increased query speeds through more efficient use of memory in Dynamic Cubes More data and faster load times in Cognos Active Report through Improved use of
compression and engine optimization. Improved bursting process for batch reports through optimized use of hardware.
Performance
3xSmaller ActiveReport sizes
10xMore data in
Active Reports
5xLess memory
required for Active Reports
5x Faster Active Report Load
Time in Cognos Mobile
3xFaster Mobile report
retrieval & execution
70% Less memory required
for Dynamic Cube result and aggregate
caches
2x Faster Dynamic
Cube performance
6x Faster Burst
execution
25 % Improvement in Batch
execution times
85 %Reduction in amount
of disk activity
20% Faster interactive
response time
45 % Reduction in
Dispatcher threads
© 2012 IBM Corporation1717
Broad interoperability enables data integration to popular big data sources• Hadoop: Cloudera, Apache, Hortonworks, Amazon Web Services Elastic Map-Reduce
through HIVE adaptor• Analytic data stores: DB2 BLU and SAP HANA• Real-time streaming: IBM BigInsights (optimized access)
• Combine data in motion and at rest to get the most complete view of the business
Big Data
© 2012 IBM Corporation18
Interactive VisualizationA paradigm shift for delivering value to users
The Challenge:- New requirements for visualizations are constantly emerging- Each requirement is unique and is difficult to meet
The Solution: - Provide a wider variety of visualizations with the
means to extend and customize.
© 2012 IBM Corporation19
Interactive VisualizationBetter Decision Making Through Increased Analysis Capability & Innovation
Incorporate new and innovative visualizations in Cognos Active Reports
Enhance the user experience through the delivery of interactive and animated charts
Integrate custom visualizations Leverage the expertise of IBM luminaries
© 2012 IBM Corporation20
PerformanceFaster Time to Insight with Mobile Business Intelligence
Execute mobile reports 2x to 6x faster
Smaller footprint on the iPad with Active Report compression and memory optimization
Open and interact with large reports quickly with reduced server loads– Mobile will display only the first page– Users can swipe to go to the next page or – Tap on the new “Get all pages icon”
© 2012 IBM Corporation21
Improved report execution
Faster report rendering
Jobs run faster
Optimized hardware usage
PerformanceImproved Report Execution
© 2012 IBM Corporation22
Faster and reduced memory consumption in Dynamic Cubes
Faster queries with Dynamic Query
Configuration – More optimal settings
PerformancePlatform Enhancements
DynamicQuery
CompatibleQuery
DynamicCubes
The initial run of a report built on a Dynamic Cube ran in 12-15 seconds. After the initial execution, the same report ran in a split second.
Stefan LuthardtHead of Business IntelligenceFiducia IT AG
© 2012 IBM Corporation23
Business Analytics for Big DataGet the Most Complete View of the Business
Combine data in motion and at rest General Hive support to access to:
- Apache Hadoop, Cloudera, Hortonworks, AWS EMR and other distributions using Hive 0.8 or Hive 0.9
Optimized access to:- BigInsights via Big SQL and SAP HANA
IBM Cognos Business Intelligence V10.2.1
IBM® Business Analytics
IBM Big Data Platform Other Big Data Sources Enterprise Data Sources
Stream Computing*
Hadoop Systems
Data Warehouse
*
Our business generates a lot of data, and the Cognos BI platform helps us understand all our "big data". As a result we have a complete view of what is happening in the business so that we can effectively communicate our transformation strategy .
Mark LacksManager, Strategy Analytics & Business IntelligenceMueller