Busines S Practitione R 2013
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Transcript of Busines S Practitione R 2013
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BusinesS PractitioneR
2013
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IBM Most Impactful
FIRST SEMESTER
FIRST LESSON
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NEW BUSINESSHOW IT START?
DREAMIDEA
PASSION INTEREST
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NEW BUSINESS
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GRADUATION
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PREVIOUS PLAN
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FIRST STOREBEFORE RENOVATION 23-9-2011
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FIRST STOREDINING AREA
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FIRST STOREEURO 2012 EVENT
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FIRST STORESIDE VIEW BEFORE EXTENSION
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FIRST STORESIDE VIEW BEFORE EXTENSION
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EXTENDED AREAMARCH 2013
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EXTENDED AREAON OPERATION
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EXTENDED AREAON OPERATION
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EXTENDED AREAON OPERATION
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SECOND STORESECOND FLOOR – 23 Nov 2013
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SECOND STORESECOND FLOOR – 23 Nov 2013
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SECOND STOREFIRST FLOOR
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EVENT AND
PROMOTION
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FRAPPE BOOTH SERVICESFOR PAKUWON GROUP
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BIRTHDAY ORDERS
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FORUM FOR INDONESIA
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TABLE TENT
ADVERTISING
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MIDTERMEXAMINATIONPROMOTION“GET AN A”
MARCH 2012UCWALK STORE
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MIDTERMEXAMINATIONPROMOTION“GET AN A”
MARCH 2012UCWALK STORE
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CREATIVITY INADVERTISING & PROMOTION
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FREE BEVERAGES FORUC STUDENTS DURING
MIDTERM EXAM BYSHOWING STUDENT CARD
DIRECT TOPRIMARYMARKET
PERSONALIZEDPROMOTION
FREE- DOPROMOTIONLIKE A BOSS
CREATIVITY & INNOVATION
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PERSONALIZEDMESSAGE
PERSONALIZEDCONTENT
CREATIVITY & INNOVATION
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TV DISPLAY AT UCWALK STOREAND FACEBOOK
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CREATIVITY & INNOVATION
IDENTITY ONINTERNET“BRAND -
AWARENESS”FREE
COMPLIMENTS
CREATIVITY & INNOVATION
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CREATIVITY & INNOVATION
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CREATIVITY & INNOVATION
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CASUALMEETINGWITHOUT
CRITICS OR ANYWORK MATTER
COFFEETIME
CREATIVITY & INNOVATION
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Semester evenT
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Value
Mission Vision
Business fundamentaL
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• The guidance when we make business decisions• Guidance for 7P of your business• To understand your segmenting-
targeting-positioning
WHY WE
NEED VMW?
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Value
Mission Vision
PRODUCT PRICE
PROMOTION
PLACE PHYSICALEVIDENCE PEOPLE
PROCESS
Business fundamentaL
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EXAMPLE
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EXAMPLE
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Different or the same?
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PRODUCT PRICE
PROMOTION
PLACE PHYSICALEVIDENCE PEOPLE
PROCESS
YOUR BUSINESS’7P WILL BE
DETERMINED BYYOUR VMV
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SEGMENTINGTARGETINGPOSITIONING
AGE GENDER BUYING POWER
DECISIONMAKER
EDUCATIONBACKGROUN
D
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#finecoffeeeverydayEVERYDAY MEANS VALUE FOR MONEY
AND PROVIDING 7P THAT MAKESCUSTOMER ABLE TO RETURN
EVERYDAY
PHILOSOPHYCARRION FLOWER
REPRESENTINGINDONESIA REGIONMANDAILING
REPRESENTING THE NAME OFHIGH QUALITY ARABICA COFFEE FROM
MANDAILING REGION
202020NUMBER OF BRANCHES AND
YEAR TO ACHIEVE
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STRATEGY STATEMENT & STP
Value
Mission Vision
CREATING “VALUE FOR MONEY CAFÉ”2020 20 BRANCHESFAMILY ORIENTED
VALUEEVERYDAY
SET BOUNDARIES ON“WHAT WE CAN DO”
AND“WHAT WE
SHOULDN’T”689
BUSINESS FUNDAMENTAL
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HOW A VALUE CANINFLUENCE 7P
PRODUCT PRICE PROMOTION
PLACE
EVERYDAY VALUE
PRODUCTSHOULD BE
USER FRIENDLY
PRICESHOULD BE
AFFORDABLE,SO PEOPLE CANCOME EVERYDAY
PHYSICALEVIDENCE,INTERIORDESIGNSHOULDBE WARM
PROCESSSHOULD BE
EMPHASIZINGIN PRIVACY
AND FREEDOM
PRODUCTSHOULD
BE HEALTHY(NON MSG)
PRODUCTSHOULD BEFOCUS ON
LOCAL PEOPLE(MOTHERTONGUE)
AMBIENCE SHOULDBE CASUAL ENOUGHTO BE AN EVERYDAY
CAFE
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BUSINESS FUNDAMENTAL BOUNDARIES
• Selling liquor• Selling cigarettes• Using
preservative
• Creating products that acceptable for all ages
• Prioritizing non-smoking area every time new store formed
WHAT WE CAN DO
WHAT WE CAN’T
NOT EVERYDAY ANYMORE
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MOST USED THEORY
• Time value of money• Macro Economy: Elasticity, Supply-
Demand• International Economy: Fisher Effect• Industry Analysis: Porter 5 Forces, Porter
3A, Porter Principles• Other: STP, 7P, product life cycle, smiling
curve• Operation Management Principles
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“EVERY BUSINESSSTARTS FROM
AN IDEA”AND WE NEED TO TESTTHE IDEA BEFORE WE
REALLY INTO IT
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Thank you
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Further information
Hendri08175209336
296DB92E
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