BUS101 Group Presentation on WALI
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Transcript of BUS101 Group Presentation on WALI
2
Introducing
Mr. Gaulib HaidarMr. Sudipto BalaMs. Arannita SahaMr. Sudipta DebnathMs. Tasneem NovaMs. Kanta Chatterjee
CEOCOOCFO
GM(Finance)
GM(Production & QC)
GM(R&D)
Introducing Inc.
Our is to create a revolution in consumers that will ensure
“No wastage of Water and Power”
Mission
Our is to ensure sufficient water for
our children, grandchildren and their grandchildren
Vision
Our is to
convert all the traditional water tank in our country into Smart Water Tanks by 2023.
Goal
Management of Inc.
Company Secretary
Board of Directors
CEO
COO
GM (Production &
QC)
GM(Sales &
Marketing)
GM(R&D)
GM(HR)
CFO
GM(Finance)
GM(Accounting)
Legal Advisor
Product of Inc.
WALIThe Smart Water Level Indicator
1. Lets you know about the current water level where you affix the device2. Automatically switches off water supply when the tank is full3. Thus, Saves water, a scarce natural resource
Product of Inc.
Raw Materials Quantity Price per Piece
Total Price
(For one product)
Total Cost
(per thousand unit)
Led color Bulb 3 0.5 1.5 1,500Buzzer 1 10 10 10,000Transistor BC 548 4 1 4 4,000Resistors 220 Ω 6 11 66 66,000PCB Board 1 1.8 (Per
square inch)1.8 1,800
Soldering wire 1 60 60 60,000DC Cable 1 15 15 15,000
TOTAL COST 159.30 158,300
SWOT Analysis
• Opportunities
• Threats
• Weaknesses
• Strengths
1. Factory and office in prime
location.2. Qualified and
Expert Management
3.Own transport
1. Unwillingness of people towards change.2. Rise of price of mother product
1.Monopoly2. Green Advantage3.Mother Product being a common product in house building
1.Economic Slowdown
2. Entrance of new Competitors
Internal
External
Posit
ive
Neg
ati
ve
Industry
We will be operating in the Water Tank industry of the country. It is a very much
competitive industry with lots of customers and a number of producers.
We will introduce a completely new line of product, a new technology, an
innovation in the traditional water tanks available in the market. Thus we will
attract new customers not only for the technology being new but also for its being
ecofriendly as it eliminates water and power wastage.
Market AnalysisIf we look at the demographics, we will find that every building owner/land lord
inside Dhaka city has a minimum of one water tank installed in his/her building. So
we are targeting the middle class and the higher class people who have the capacity
and need of purchasing their own water tank or already own one.
Gazi Tanks of Gazi Group has signed a deal with us
for directly purchasing our product and using it in
their future production line for resale, as a
Business (B2B) product. We have also received
offers from couple of more lead water tank
producers in our country willing to use our
technology in their future productions.On the contrary, as our goal is to convert all the
traditional water tanks in our country into Smart
Water Tanks by 2023, we will also market our
technology directly to the consumers as a
Consumer (B2C) product.
Market Strategies
Inc.
We intend to advertise our products using the co-marketing
strategy along with Gazi Group. Gazi Group and I6 Inc. will jointly
hold campaigns that will promote “SAVE WATER” along with our
products.
Other than these, some other marketing strategies we are taking are:
1. Free delivery and installation2. 3 months of free testing to the customers who
already own a tank.3. Advertisement through solar powered billboards.
Footer text here12
What makes us invincible?
We have completed all the formalities and now hold the patent of our technology for the term of 10 years from 1st April, 2015 under the Patents and Designs Act, 1911.
This means, any organization who wants to market our technology within 10 years from today, needs to come under our terms before hovering in the market.
July 22, 2012
0
12,000
24,000
36,000
48,000
60,000
72,000
84,000
96,000
108,000
120,000
132,000
144,000
156,000
168,000
180,000
192,000
204,000
216,000
228,000
240,000
(20,000,000.00)
(10,000,000.00)
0.00
10,000,000.00
20,000,000.00
30,000,000.00
40,000,000.00
50,000,000.00
60,000,000.00
70,000,000.00
Breakeven Analysis Chart
FIXED COSTS PER PERIOD TOTAL COSTSTOTAL SALES EARNING NET PROFIT (LOSS)
Sales Volume (Units)
BD
T
156,982 Units BDT 39,245,500 Sales
Pricing and Distribution
Our pricing strategy is absorption pricing strategy, in which all costs are recovered. The price of the product includes the variable costs of each item plus a proportionate amount of the fixed costs.
Our total startup cost is BDT 34,332,900 and as we do not have any competitor in the business market, we have set the prices of our products accordingly, considering the demands of our target market.
Our business will go for direct selling because we will have access to all our customers and keep all revenue under the control of our company. We will have our own transportation system through which we will deliver our product to the consumers.
Finance and FundingWe, the six entrepreneurs of I6 Inc., have supplied the start-up capital 30 million to meet the start-up expenses and the initial operating capital.
Our start up expenses will be distributed equally to 5 years.
We intend to sell 120,000 units in the first year, and have projected a sale of 240,000 units at the end of the 2nd year with a total sales earning of BDT 60,000,000.
After 2 years, we projected a sales revenue of BDT 1,374,080.