Burton. snowboard industries

Charley Vlietstra

Burton is (the) snowboard company.

(outerwear)

(helmets)

(goggles)

(footwear)

Leading the global industrywith 10 sub-brands (=)

Challenges.

Economy. Availability. Awareness.

of all snowboarders are under 25 years of age73%

82% of people ages 18-29 utilize a form of social networking

35,171 likes

23,227 followers

(+) widgetsBURTON.com

Digital Marketing Goals

Targeted Ads

Search Engine Ads

Mobile Coupons

Mobile App

Email Marketing.

✓ Targeting✓ Updates✓ Surveys✓ Results

Budgets must accommodate changes in seasonal trends…

Q1

Q2Q3

Q4

Seasonal Budget Allocation$80 million over 3 years time

Q1 (31%) $24.8 millionQ2 (10%) $10 millionQ3 (25%) $20 millionQ4 (34%) $27.2 million

AdWords. Ad Planner. Analytics.

Determining overall effectiveness