Burnell&Bragdon Listing Presentation
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Transcript of Burnell&Bragdon Listing Presentation
Burnell&BragdonToday’s Professional Real Estate
Team
April & Donna
123 West BroadwayLincoln, Maine 04457(207)794-2700(207)794-2885(Fax)1-877-794-2700 (Toll-Free
burnellbragdon.com
• West Broadway 11,000 traffic count per day
This presentation will be sharing information about…….
1. Real Estate Professionalism
2. Marketing Tools and Strategies our TEAM Can Use
3. Selling Process
4. Our Experience & Credentials
3,4,53
April & Donna have been Licensed since 1986 & 1989, with the Department of Professional and Financial Regulation
We are both Notary Publics and
Graduates of the Real Estate Institute
Business Partners for “17” Years
When you have a REALTOR working with you, it says you have contracted:
An informed and ethical Real Estate Professional
We are a member of:
Local, State, National Realtor Organizations
• Its NETWORKING: Talking with Brokers/Bankers from other areas about your property
• Its Educational: Keeps us current of Laws to better Protect You
• Its TECHNOLOGY: Enabling us to spend more time on each listing and find more prospective qualified buyer in less time
• Its LEGISLATION: Keeps us informed and updated on laws that affect property rights and
National Campaign
2005 National Media Plan The NATIONAL ASSOCIATION OF REALTORS® Media Plan is a chart that
illustrates when and where you can find the television spots for the 2005 Media Campaign.
To help associations supplement the Public Awareness Campaign on a state or local basis, a variety of creative elements are available for use:
•Television Spots •Radio Spots
•A New Online Ad Generator for local customization •Print Ads
•Outdoor Billboards, Bus Shelters, Posters
•Web Banners
Real Estate Agency Relationship• A CLIENT receives representation from a Real Estate Licensee.A CLIENT receives representation from a Real Estate Licensee.
• By arrangement that licensee will represent your interests above all others in By arrangement that licensee will represent your interests above all others in a real estate transaction.a real estate transaction.
• Acting on your behalf we will employ our best efforts to negotiate the best Acting on your behalf we will employ our best efforts to negotiate the best price and terms in a real estate transaction. We owe you utmost loyalty and price and terms in a real estate transaction. We owe you utmost loyalty and must pass on any information we know that may influence your decision to must pass on any information we know that may influence your decision to buy or sell. You can rely on us to preserve confidential information provided buy or sell. You can rely on us to preserve confidential information provided by you. You can expect to receive timely accounting of money or property by you. You can expect to receive timely accounting of money or property related to and received during your relationship with us. related to and received during your relationship with us.
• Your listing agreement establishes you as a client of Your listing agreement establishes you as a client of April/DonnaApril/Donna
Burnell & Bragdon Real Estate TeamBurnell & Bragdon Real Estate Team
A “Customer” receives information and assistance from a Real Estate Licensee. A “Customer” receives information and assistance from a Real Estate Licensee.
We do not represent ther seller and the buyer at the same time. If the seller is a client the buyer is a customer.We do not represent ther seller and the buyer at the same time. If the seller is a client the buyer is a customer.
Finding us is easy…..
for you and the buyer
•Personal Promotion
•Print Media Recognition
•Yellow Pages in Phone Book
We are centrally & visually locate.
We have 3 phone lines into our office.
Toll-Free
24 Hour Fax Line
24 hour voice mail
If we are on the phone, you will automatically get our voice mail, to leave a message.
If we are out of our office, with a client, or on personal time, you will receive our voice mail.
We check our message often
Returning our messages is top priority!!!!!!
Errors and Omissions Insurance
• This protects our clients and us if any law suit is filed.
• Our office carries a 1 Million Dollar Policy ($1,000,000) with Neal Associates.
• They are our team of lawyers that are ready to cover us or advise us. They provide risk management on key Real Estate Topics to help us protect.
How willHow will BuyersBuyers and and other other agentsagents who have Buyers who have Buyers findfind Information/Photos ofInformation/Photos of youryour
PropertyProperty????????
•MLS
•Internet
•April &Donna
•Print Media
MLS or Multiple Listing Service works to expose your property to other agents/offices quickly via the internet
They can then expose your property to all their buyers!! More buyers…. More chances of selling!
Digital photography and virtual tours give buyers and agents the opportunity to preview before looking.
. A good first step in deciding if your property is for them!
List Hub.com
IDX=Internet Data Exchange• Simply, what is Internet Data
Exchange ( IDX ) ?
• IDX gives MLS Participants the right to display limited property information from the MLS database on their Internet websites.
• Q. Why should we let our listings be displayed on our competitors' website?
• A. Letting other Participants display listings on the Internet is a business decision each Participant must make, taking into account their duty to promote the best interests of their clients; to cooperate with other REALTORS; and the opportunity to use the Internet to better serve their clients and customers.
Where Did Internet Buyers Choose a Agent?
Internet Buyers
Offline22%
Internet78%
•Of those who found agent online, 88% found them via a home listing
Realtor.com
• The MLS information we submit on each listing is automatically forwarded to Realtor.com
• Which then exposes your property,,,
World Wide!!! VIA the Internet
• Burnell&Bragdon offers an ENHANCED Listing Site
Description $373,100
Located in City: LOWELL, Zip Code: 04433
• Features School District: SAD
• 1.96 acre's) Level lot is 85378 sq. ft.
• Body of water: COLD STREAM POND
• 125 ft. waterfront
• Attached parking 1 car garage
• Boat facilities Boat dockage
• Automatic garage door
• Hot tub Waterfront property
• Shingle roof Wood siding
• Frame exterior
• Estimated annual taxes: $2297
• Private sewer service Private water supply
• 2 total bath's) 3 total bedroom's)
• Bathroom on main floor Cathedral ceiling
• Master bedroom upstairs
• Total interior sq. ft.: 2658
• Hot water Oil heating Baseboard heat
• Wood stove Clothes dryer Electric range Dishwasher Refrigerator Clothes washer6 total rooms Finished basement Master bedroom
• Colonial style Year built: 1991
Realtor.com (Enhanced Website)
Signage is one of the biggest marketing tools April and Donna
use.
•All buyers look at more than one property and rarely purchase the
one the they have called on
When an
When an “s
ignage call”
comes i
n
comes i
n
April andand D
onna use th
eir exp
ertise
use th
eir exp
ertise
To turn th
at calle
r into a
To turn th
at calle
r into a
Pre-Qualifi
ed buyer
Pre-Qualifi
ed buyer
That can purch
ase yo
ur property
, not
That can purch
ase yo
ur property
, not
just look a
t it!
just look a
t it!
FACTUAL DATA HELPS PAINT
A REAL PICTURE OF PROPERTY VALUE
BURNELL&BRAGDON REAL ESTATE
APRIL & DONNA
A PROFESSIONAL REAL ESTATE TEAM
COMPARATIVE
MARKET ANALYSIS
Selling at the right price is key to
turning a listing into a timely sale.
SOLD PROPERTIESRegardless of what people may ask for their properties,
the only valid test of value is the price for which they actually sold
CURRENT PROPERTIESThe properties currently on the market constitutes the competition
in today’s market. DOM indicates how many days the property has been
on the market. Is that property going to help sell yours? Or will yours
help sell theirs?
Some indicators of value are not in your control
• Economic conditions
• Jobs available of people for those jobs
• Average wage of area jobs
• The number of people coming or going to an area
• The different physical attractions to an area
• Number and quality of schools
• Police protection
• Fire protection
• Tax Base
• Principle of Substitution • Regression &Progression
Value: $250,000 Value:______?
$9,000.00 WELL $17,000 WELL
•Value is determined by what a purchaser
gets OUT of a product….Not what an owner
has IN it.
•REGRESSION
•PROGRESSION
Surrounding property values influence the value of your property.
•SUBSTITUIONREGRESSION
& PROGRESSION
LISTING RANGEThe “listing range” we suggest does not
mean the sale of your property could not
occur at a higher or even lower price.
The price you ultimately receive will depend
On your motivation, the motivation of the
buyer, and the market conditions at the time of the offer
received.
Once we have tested the market at your listing price, we will
make periodic reviews to ensure we remain competitive.
The Price We Market Your Property at is Your Decision.
Our job is to advise you of the market conditions and the other factors you need to
make your decision.
WE WORK FOR YOU!
Select you Real Estate Broker on his/her service plan and credentials.
Listing price/market value is a separate issue.Bargaining Room: Buyers may offer low, but they will do that at ANY price.
It is easier to negotiate up to fair market value than to an inflated price.
Enhancements and
Protections
For Our
Listing Clients
•We recommend Mortgage Brokers whom
we have a good working relationship
to team up with any potential buyers.
•We know from past experience they
will do a quality job in a timely manner.
•Most buyers we receive call from are
to be pre-qualified before we show them
your property.
•This saves time and effort on your
part and ours.
Maximize Your Profits
Dress your House for Success
A checklist to help you sell
your house for the best price
in the least amount of time.
Asked April and Donna
for a check list
Brochure
24 HOUR Notice of any showing will always be hoped for,
The decision will always be yours to make.
Although you love your Petsothers may not.
We try to attain comfort for viewing your home, your presence may be a distraction from your property.
Any results of a Showing will be communicated as soon as we know.
Buyer Brokers may not
wish to communicate
any motivation to us.
A monthly report
of activity will be
mailed /e-mailed to
you.
Your VERY own personal website
April and Donnawill handle all follow up & keep you informed
after a contract has been accepted.
April and Donna
•Lawyers •Surveyors•Mortgage Loan
Officers
•Inspections •Appraisers •Foresters
•Closing Location and Time
To include but not limited to coordinate time tables and schedules
•Attendance At All Proceedings
•When we receive an offer from another
broker or write a buyers proposal to
purchase your property……
April or Donna will use their top notch
negotiation skills, training, and experience to help you objectively to evaluate every buyers proposal.
Our goal is to write a legally binding
win-win agreement that will be most
Likely make it through the entire process.
April & Donna offer a full service Real Estate Marketing ProgramWe are paid in several ways
1. Flat Fee (Minimums and Hourly)
2. Per Service Fee
3. A Commission Basis 7%-10%
Most Popular is the commission basis, there is fee until your
Property is sold.
There is no additional fee for another broker to show his/her
buyer your property.
We may not be the one who sells your property
but we hope to be the reason WHY!!
Seller NET SheetBurnell & Bragdon Real Estate
Contract Price $____________________ Estimated Closing Costs
Recording Fees and Deed $_______________(Take name off deed) Home Warranty $_______________ Brokerage Fee $_______________(7%-10%) Tax Stamps ($2.20 per 1000) $_______________ Discount Points (3% of loan) $_______________(Financing may require) Seller Paid Closing Costs $_______________(To help with financing) Taxes, Water, Sewer $_______________(Pro-Rated day of closing) Total $______________________ NET CASH TO SELLER $_______________ Encumbrances First Mortgage $_______________ (Markets Change what an owner PAID FOR A PROPERTY DOES NOT ALWAYS MEAN IT IS WHAT an owner CAN RECEIVE BACK from a property.) Second Mortgage $______________ Sellers Approximate Proceeds $____________________ **What an owner NEEDS for a property does not increase the value of property. The above is an estimate only and the actual costs would be incurred if an actual sale is consummated. The actual amounts are not guaranteed in any way.
In CONCLUSION>>>We hope you will agree,,,,,,,,,
Burnell & Bragdon Real Estate
April and Donna
Are the brokers of choice to ensure you have hiredAre the brokers of choice to ensure you have hired
someone withsomeone with
Solutions to your home selling needs!!
Thank-You!