Bulgarian-American Credit BankREPORT

LYUBEN CHETIRSKI SIARHEI KRAUCHANKA SHIRIN HAGVERDIBAYOVA

PESTEL analysis of Bulgaria

Political factors

Economic factors

Social factors

Technological factors

Environmental factors

Legal Factors

The environment is unfavorable towards the banking sector

Strategic group

ProCredit Bank (1 345 677 000 BGN in total assets)

Municipal Bank PLC (1 024 370 000 BGN in total assets)

International Asset Bank (849 103 000 BGN in total assets

Bulgarian American Credit Bank (828 187 000 BGN in total assets)

D Commerce Bank (742 979 000 BGN in total assets)

Credit Agricole (522 742 000 BGN in total assets)

Strategic group map

Financial performance of BACB and its competitors

Return on Assets

Financial performance of BACB and its competitors

Return on Equity

BACB’s competitive advantage

A virtual banking and up-to-date technologies

Eco-friendly image by supporting renewable energy project, financing alternative agriculture

Strong cooperation with EU financial institutions

Broad catalogue of services

Close ties with people from the National Assembly

Mobility Barriers

Legal Framework

Public image

Competition and limited demand

External shocks

Strategic clock analysis

D Commerce Bank - Low price/low added value

ProCredit Bank – Low price

Municipal Bank PLC - Differentiation

Credit Agricole Bank – Differentiation

International Asset Bank - Hybrid

Bulgarian American Credit Bank – Hybrid

Hambrick & Fredrickson Model

Arenas

Vehicles

Differentiation

Staging

Economic logic

Stakeholders Analysis

Employees and investors

Gramercy Select Master Fund

Clever Synergies Investment Fund

Bulgarian Government

Bulgarian citizens

Thank you for your attention!