Building Your Brand and Meeting Your Mission Using Social Media October 4, 2013 The Rules of...
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Building Your Brand and Meeting Your Mission Using Social Media October 4, 2013 The Rules of Engagement
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Transcript of Building Your Brand and Meeting Your Mission Using Social Media October 4, 2013 The Rules of...
Building Your Brand and Meeting Your Mission Using Social Media
October 4, 2013
The Rules of Engagement
The Case for Online Engagement Reinforce credibility Enhance ability to deliver on mission Recognize & nurture your member community Make you better at your job!
What do you mean, “engagement?” What is IS:
• Give and take• Mutual exchange of value
What is ISN’T:• The number of Likes or Followers you have
Setting Goals: How Can Social Media Help Further Your Mission? Sample Goal: Increase attendance at brown bag lunch events
• Social media strategy: Generate buzz leading up to event by creating a #hashtag, blogging about the topic/presenter, and creating/promoting a Facebook event.
Sample Goal: Enhance resources for job-seekers• Social media strategy: Host a monthly Twitter chat, curate job-
seeking tips and post to Facebook, invite members to guest blog on their career paths & tips.
Setting Goals: How Can Social Media Help Further Your Mission?
Group Brainstorm:
What are 2-3 goals for your chapter in the coming year?
What social media strategies could you use to help meet these goals?
Covering the Basics ONE: Look the part
• Good visuals are key!• Follow guidelines on sizes to prevent mishaps• Be consistent across platforms
Covering the Basics TWO: Strive for consistency
• Users have different expectations on different channels• Time-saving tools can help with this (more on that later!)
THREE: Post content that is appropriate for each channel• No auto-linking!• Tweak same content for different platforms
Covering the Basics FOUR: Listen & respond appropriately
What Channels Should We Be On? Facebook Twitter LinkedIn Blog Instagram*
Blog
Your Content Strategy Don’t make it all about you!
• Curate & share links from elsewhere on the web• Be a generous & reciprocal community member
Your Content Strategy Be mindful of what your community wants to see
• Visuals, infographics, multimedia• Humor, memes
Your Content Strategy Stock your content pantry
• Plan in advance using an editorial calendar• Re-purpose content from events, newsletters, etc.
The Secret Sauce to Growth: Integration Integrate with other communications channels
• Recognize “power users”• Make sure to link and sync
Create a “second screen” experience to extend conversation• #hashtags at events• Collect & feature user-generated content
Time-Saving Tips Create a calendar in advance
• Stockpile content that can be repurposed• Supplement this with real-time curation
Utilize a social media dashboard (e.g. Hootsuite, Tweetdeck)• Schedule posts in advance**• But don’t cross-post!
How do you know if it’s working? Remember your goals!
• Create objectives that can be easily measured Sample measurement tools
• A spreadsheet• Google analytics• Hootsuite / Tweetdeck• Facebook Insights• Socialmention.com
Center for Social Impact CommunicationGeorgetown University
Julie Dixon640 Massachusetts Avenue NW
Washington, DC 20001
http://csic.georgetown.edu
Twitter: @jdldixon / @georgetowncsic
