Building A Website with SEO in Mind

Linda Nawrocki

Scheduling SEOStrategic Planning & Design Timeline

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Discovery & DesignAssessment & Discovery

Initial SEO AnalysisInformation Architecture

Graphic Design Usability ResearchPrototypes (HTML Proofs-of-Concept)

Development Specification

Strategic Planning & Design Timeline

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Development & Site Launch

SEO Implementation

Website Development

Site Content Entry

QA Testing

Training & Deployment

Determine How You Are Doing

Begin with Goal Setting

What does the Keyword Research Say

Keyword Monthly Volume

School Technology 201,000

Classroom Technology 60,500

In-Page SEO Elements

Structure: Site Map

Wireframes

HTML Proof-of-Concepts (Prototypes)

How Valid is Your Code?

Development Specification Document

Content Capture / Creation

Handling Content Changes

• Content Mapping• 301 Redirects – moving

old content to a new location

• 404 Redirects – indicating content has been completely removed

Google Webmaster – Crawl Errors

Checking Site Links After Launch

Thanks

LinkedIn.com/in/lnawrocki

Appendix

SEO Toolbar for Firefox

https://adwords.google.com/select/KeywordToolExternal