Your career on digital - essential skills from LinkedIn to Digital Leadership
Building team’s social sales skills with LinkedIn
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Transcript of Building team’s social sales skills with LinkedIn
LinkedIn, a professional social network
It helps finding a job…… but not only…
LinkedIn is a huge database:
300 millions business professionals
“31% greater team attainment of the quota with social selling techniques”(Aberdeen Group)
Building team social skills
In 3 steps, according to Kurt Shader:
- get goals
- train your team
- manage
II- LinkedIn Training
-Build a profile
-Have a network
-Listen to your contacts
-Engage them, share content
II- Training options
Who for training your team ? Where to find the budget ?
-Marketing intern/social media wiz -Self-funded by rep
-Socially savvy top rep -HR career development funds
-Internal sales training -MDF funds for resellers
-Traditional sales training company -Roll up assn or dealers
-Social selling specialist -From others budgets
The Role of Sales Management in Social Selling Success:
-Help the sales-persons in their effort to position the company as an industry and thought leader
-defines how to utilize existing content resources the best and create the right new content
-ensures the follow-up and evaluates the efficacy
III- Sales Management