LinkedIn 101: What’s LinkedIn? · Increasing LinkedIn Profile Connections Tips to get more...
Transcript of LinkedIn 101: What’s LinkedIn? · Increasing LinkedIn Profile Connections Tips to get more...
LinkedIn 101: What’s LinkedIn?
LinkedIn describes itself
as “The world’s largest
professional network.”
But wait! There’s more…
Over 467 MILLION
active LinkedIn
members…
Fill out all the info LinkedIn needs to get you started
Step One: Sign up
Steps to Reach All-Star Status:
• Your industry and location
• And up-to-date current position (with description)
• Two past positions
• Your education
• Your skills (minimum of 3)
• Profile picture
• At lest 50 connections
Step Two: Become an All-Star
Personal Profiles vs. Company Pages
This is a profile This is a company page
*Connect with
personal profiles
*Follow company
pages
How to create a company page:
1. From home page, move cursor over the Interests tab
2. Select companies from the drop down menu
3. Click the big yellow button the right side that says “create.”
Step Three: Create a Company Page
Tips to Remember:
• No Company URL = No LinkedIn Company page
• You will also need a business email to create a company page.
• Complete the company business pages profile for more reach
“How do I create the perfect LinkedIn post?”
LinkedIn 102: Posting
The right kind of LinkedIn post includes:
• Image or link
• Engaging message or question
• Relevant call-to-action
• Professional language
The RIGHT Kind of LinkedIn Post
DON’T post:
• Images of lunch
• Controversial political opinions
• Videos/images of children
• Daily thoughts (keep those for Twitter)
Tip 1: Keep Posts Professional
DO post:
• Latest professional accomplishments
• Business promotions
• Latest industry news
• New blog on company website
• Relevant and positive tips for your industry
LinkedIn 103: Connecting with Others
Increasing LinkedIn Profile Connections
Tips to get more profile connections:
• Endorse other people’s skills
• Recommend other people and ask for recommendations
• Follow people on your “people you may know” list
Tips to get more company page followers:
• Optimize business page with keywords
• Create showcase pages to highlight company’s services
• Post company updates often
• Promote LinkedIn company page everywhere you go
Getting More Company Followers
LinkedIn 103: Building your Reach
Use LinkedIn Analytics
LinkedIn Analytics
Features:
• Update insights
• Reach
• Engagement
• Followers
• Follower trends
• Page views
• Visitor demographics
Useful Tools
LinkedIn Showcase pages
Linked Dominator
IFTTT
Crystal
Buffer
LinkedIn Lead Extractor
Locksmith for LinkedIn
LinkedIn 104: Expert Level
Now you are a LinkedIn expert.
What’s next?
Tip 2: Create a Content Calendar
To keep posts consistent and build brand
awareness, create a weekly content calendar
and schedule out ahead of time.
Tip 3: Consider LinkedIn Ad Campaigns
Campaign Types:
• Sponsored content
• Sponsored mail
• Dynamic ads
• Display ads
• Text ads
CALL OR EMAIL TO MAKE AN
APPOINTMENT FOR A PERSONALIZED
LINKEDIN TUTORIAL:
702.800.2131
GET STARTED TODAY!