Building Strategic Thinking Capacity at Microsoft - Lesson Learned
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Transcript of Building Strategic Thinking Capacity at Microsoft - Lesson Learned
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Strategic Thinking: The Outthinker Process
Kaihan KrippendorffShannon Wallis
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Kaihan Krippendorff & Blessing White, All Rights Reserved.
Shannon Wallis Kaihan Krippendorff
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Kaihan Krippendorff & Blessing White, All Rights Reserved.
Webinar objectives
Understand five steps to outthink the competition®.
Learn how Microsoft applied the five steps.
Consider lessons learned and potential application at your company.
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Kaihan Krippendorff & Blessing White, All Rights Reserved.
Objectives
Define our vision and goals
Imagine
Choose key leverage points
Dissect
Generate potential strategies
Expand
Choose our strategy
Analyze
Decide how to communicate our strategy
Sell
Outthinker MethodologyThe Five HABITS of Innovative Leaders &
Teams
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Kaihan Krippendorff & Blessing White, All Rights Reserved.
Three Approaches
Traditional Strategic Planning
Blended Problem Solving
High Potential Development
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Kaihan Krippendorff & Blessing White, All Rights Reserved.
Traditional Strategic Planning
What does the Market expect us
to deliver?
1
What do we want to create?
3
4
2
5
What strategies do we need to execute our plan?
What is the gap?
Where are we today?
Breakthrough Performance Model adapted from Judy Rosenblum, 2007
Destination
Current Reality
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Kaihan Krippendorff & Blessing White, All Rights Reserved.
Blended Problem Solving -- Innovation
Product
Process
Incremental Radical
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Kaihan Krippendorff & Blessing White, All Rights Reserved.
2014 Kaihan Krippendorff All Rights Reserved.
I | IMAGINE
The Mess
(# of months)
1
Long-term ideal2
Near-term ideal3
(# of months)
What must be true in the near-term for you to realize your long-
term ideal?
Given This, What Is the Long-Term Ideal? How will you look and operate differently than you do today?
Imagine the EnvironmentWhat forces will you face in your internal and external landscape? What do you expect other players will be
doing?
Imagine the ImpactWhat impact do you want to have in the future that you
don’t have today? What do you want your stakeholders/customers to say that they aren’t saying
today?
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Kaihan Krippendorff & Blessing White, All Rights Reserved.
Position
Process
Physicalexperience
People
PlaceProduct
PromotionPrice
The 8Ps
0 – no difference1 – 4 year difference2 – 5+ year difference
D | DISSECT
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Kaihan Krippendorff & Blessing White, All Rights Reserved.
Alexandra Kosteniuk
E | EXPAND
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Kaihan Krippendorff & Blessing White, All Rights Reserved.
Relative number of narratives chess players recognize:
Grand master Master Expert
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Kaihan Krippendorff & Blessing White, All Rights Reserved.
Europe & North America –Fairy tales
Japan – Koan
India – Puranas
China – 36 stratagems
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Kaihan Krippendorff & Blessing White, All Rights Reserved.
Coordinated the Uncoordinated
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Kaihan Krippendorff & Blessing White, All Rights Reserved.
Coordinated the Uncoordinated
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Kaihan Krippendorff & Blessing White, All Rights Reserved.
Move Early to the Next Battleground
“I just think a future in which anyone can shoot stuff into space is more exciting than one which
only the government can.”
Elon Musk, founder, Space-X (2003 interview)
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Kaihan Krippendorff & Blessing White, All Rights Reserved.
34 More Narratives to Embrace & Extend!
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Kaihan Krippendorff & Blessing White, All Rights Reserved.
High
Low
Crazy ideas Winning moves
Wastes of time Tactics
Impact• How far would
this get me toward my goal?
• How long before the competition responds?
Difficult Easy
• Can we do this quickly?• Is this inexpensive?• Do we have the capability?
A | ANALYZE
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Kaihan Krippendorff & Blessing White, All Rights Reserved.
Choosing Your 4th Option Strategy
High
Low
Crazy ideas Winning moves
Wastes of time Tactics
Impact• How far would
this get me toward my goal?
• How long before the competition responds?
Difficult Easy
• Can we do this quickly?• Is this inexpensive?• Do we have the capability?
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Kaihan Krippendorff & Blessing White, All Rights Reserved.
H
M
L
Power
ML H
Ability to influence
Who do you need to convince? What is your message?
• What is yourintended outcomeof the communi-cation?
• What do you want them to do or believe?
• What do you know about the audience?
• What message/narrative will be the most influential with the audience?
• How can you best engage the audience?
DispositionNeutral- Unknown?Positive Negative Goal Audience Message Engage-
ment
S | SELL
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Kaihan Krippendorff & Blessing White, All Rights Reserved.
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