Building Social Capital: How One Academic Library Supports Entrepreneurs Ka-Neng Au International...
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Transcript of Building Social Capital: How One Academic Library Supports Entrepreneurs Ka-Neng Au International...
Building Social Capital: How One Academic Library Supports Entrepreneurs
Ka-Neng AuInternational Conference on
Libraries15 March 2005
“The symbiotic relationship between the library and the SBDC located at Rutgers University, Newark, NJ is vital to the success of business start-ups.”
Eddie Johnson, Jr.http://www.ilo-infosystems.us
Profile of the Dana Library
urban campus large collectionaccessible to communityassistance to all
Library’s role …
in fulfilling public service mission of Rutgers Universityin supporting local economic development activitiesin building social capital through the entrepreneurial community
Social capital
Social relationships conducive to building dynamic participatory societiesCharacteristics: mutual trust reciprocity mutual benefit
Information needs of entrepreneurs
answers, not articles industry overview competitive landscape market demographics marketing channels
Indirect assistance …
via Rutgers Business School courses classroom introduction to range of
library resources individual counseling for students,
who serve as consultants
Direct assistance …
via collaboration with Newark Small Business Development Center 4-hour workshop session lecture, demonstration, and hands-on
business research individual counseling for
entrepreneurs
Preliminary results
In the community new businesses new ventures
In the library new challenges new exposure
http://newark.rutgers.edu/~au/icol.ppthttp://newark.rutgers.edu/~au/icol.doc