Building online communities

Applying Experience

Online community

Online community is a place where people having common interest, willing to share personal information and ideas, interact with each other.

From a business perspective, it focuses on customers and offers more value to customers.

By reaching out the target audience, you can have review or feed back, comments, post about the product or service of your company.

This kind of interaction not only makes your company grow but also make it a brand name

Companies have a lot to gain from creating their own online community.

Benefits of online communityOnline community development is a serious effort- Some benefits here:

Interactive website which adds value. Understanding customer needs Creating brand Loyalty Collaborating with your customers to help each other Power of communication Promote your products and services Better visibility on Search Engines that results in increased website traffic Educate customers with a power of community media Reduced support calls Select qualified users for product testing / service feedback/ survey

Interactive websites add value

Interactive website always attract more customers on these following features

• Most recent post• Commenting on articles • Newsletter subscription• Survey/Polls • RSS Feeds

Understanding Customer and their NeedsBy understanding the need of the customers

» Retain customers» Value is deposited from the feedback , ideas and market information

Create brand Loyalty

Creating a brand loyalty is vital in current business environment by employing

• Partner with Analytics and Marketing Experts• Attract motivated customers• Gain the insight you needed, when you need it• Make the most of every customer relationship

Promotion of products and services • Serious dialog takes place in Online community• Aggressive marketing and overtly plugging your product or

service helps in getting business

Better visibility on Search Engines• Inexpensive strategy• Ranking high on search results• Resulting in high traffic to your website

Reduced support calls• Provide useful information to answer product-related

queries more cost-effectively.• Benefit of online communities is measured in terms of cost

avoidance from customer service, sales support, and market research rather than revenue.

Qualified users for product testing• Listen to unsolicited opinions of your members• Members are most valuable asset, seek their opinion before any

changes are made to the community or product/service it supports