The Quick Guide To Building And Growing Online Communities!
-
Upload
daniel-banks -
Category
Technology
-
view
140 -
download
3
description
Transcript of The Quick Guide To Building And Growing Online Communities!
So You’ve Realised Your Business Needs
An Online Community?
Online Communities Can:
Create a buzz about your products.
Provide free marketing via word of mouth and social media.
Produce content for your site.
Encourage brand loyalty.
So, How Do I Build And Grow An Online
Community?
#1 Start Narrow!
Only target one section of your site/business.
Build up engagement in this area and watch it spill over into the other parts of your platform.
Facebook and Twitter both started in this way!
Facebook Initially Targeted Harvard University
Students.
Twitter Started As An Internal Service For Odeo Employees. In It’s Early Days It Was
Almost Entirely Tech-Orientated!
#2 There Is More To Community Than A
Platform!Forums are some of the best communities on the web, but usually they look terrible!
Twitter has plenty of limitations. We use it because of its community, not because of it’s functionality or look!
You should design your site to encourage community activity and growth.
Reddit Has A Hideous Design... But It Still Gets A Huge Amount oF
ENGAGEMENT!
#3 Recruiting People Into Your Community
Be active on social media, but always appear ‘human’ rather than a business.
Build up trust amongst the people you are looking to recruit.
Organise online and offline events to bring people into your community!
Don’t Be... The Creepy Old Guy Sitting In The Corner.
Or... The Horny Teenager.
Woo Your Customers/Recruits, Be Genuine And Be Charming. Like The
Next Guy...
Ha!
Good Luck!!!: )