Building healthy media relationship
-
date post
13-Sep-2014 -
Category
Business
-
view
2.303 -
download
1
description
Transcript of Building healthy media relationship
![Page 1: Building healthy media relationship](https://reader034.fdocuments.us/reader034/viewer/2022051512/541471e58d7f72486c8b45b2/html5/thumbnails/1.jpg)
Building Healthy Social Media
Relationship
Ali Anani
![Page 2: Building healthy media relationship](https://reader034.fdocuments.us/reader034/viewer/2022051512/541471e58d7f72486c8b45b2/html5/thumbnails/2.jpg)
Explosion of
![Page 3: Building healthy media relationship](https://reader034.fdocuments.us/reader034/viewer/2022051512/541471e58d7f72486c8b45b2/html5/thumbnails/3.jpg)
People shall not listen to you unless…
I bla bla bla
bla blammm
??!!
![Page 4: Building healthy media relationship](https://reader034.fdocuments.us/reader034/viewer/2022051512/541471e58d7f72486c8b45b2/html5/thumbnails/4.jpg)
They trust you
![Page 5: Building healthy media relationship](https://reader034.fdocuments.us/reader034/viewer/2022051512/541471e58d7f72486c8b45b2/html5/thumbnails/5.jpg)
People will trust you if you buildYOU
Credibility Reliability
Avoid using I instead of you-‐ that is showing concern for the client
![Page 6: Building healthy media relationship](https://reader034.fdocuments.us/reader034/viewer/2022051512/541471e58d7f72486c8b45b2/html5/thumbnails/6.jpg)
![Page 7: Building healthy media relationship](https://reader034.fdocuments.us/reader034/viewer/2022051512/541471e58d7f72486c8b45b2/html5/thumbnails/7.jpg)
Having built trust is NOT enough because
customers now do not voluntarily givetrust
to consultants
![Page 8: Building healthy media relationship](https://reader034.fdocuments.us/reader034/viewer/2022051512/541471e58d7f72486c8b45b2/html5/thumbnails/8.jpg)
They trust more other clients
![Page 9: Building healthy media relationship](https://reader034.fdocuments.us/reader034/viewer/2022051512/541471e58d7f72486c8b45b2/html5/thumbnails/9.jpg)
Make people feel you are a
![Page 10: Building healthy media relationship](https://reader034.fdocuments.us/reader034/viewer/2022051512/541471e58d7f72486c8b45b2/html5/thumbnails/10.jpg)
Similar to stock markets people build their trust and
do trust-‐based business on a 5+3 wave
![Page 11: Building healthy media relationship](https://reader034.fdocuments.us/reader034/viewer/2022051512/541471e58d7f72486c8b45b2/html5/thumbnails/11.jpg)
1
2
3
4
5
A
B
C
Capitalize
Commit
Classify
CreateConnect
Collect
![Page 12: Building healthy media relationship](https://reader034.fdocuments.us/reader034/viewer/2022051512/541471e58d7f72486c8b45b2/html5/thumbnails/12.jpg)
1
2
3
4
5Commit
Classify
CreateConnect
Collect
![Page 13: Building healthy media relationship](https://reader034.fdocuments.us/reader034/viewer/2022051512/541471e58d7f72486c8b45b2/html5/thumbnails/13.jpg)
This wave goes up and down and not in a straight line
so that we may evaluate the
experiences gained
![Page 14: Building healthy media relationship](https://reader034.fdocuments.us/reader034/viewer/2022051512/541471e58d7f72486c8b45b2/html5/thumbnails/14.jpg)
![Page 15: Building healthy media relationship](https://reader034.fdocuments.us/reader034/viewer/2022051512/541471e58d7f72486c8b45b2/html5/thumbnails/15.jpg)
Feeling safe that they dealwith you is a priority
safety
![Page 16: Building healthy media relationship](https://reader034.fdocuments.us/reader034/viewer/2022051512/541471e58d7f72486c8b45b2/html5/thumbnails/16.jpg)
That is why you CONNECT
about their needs and then
![Page 17: Building healthy media relationship](https://reader034.fdocuments.us/reader034/viewer/2022051512/541471e58d7f72486c8b45b2/html5/thumbnails/17.jpg)
You Classify customers to CREATEcontent that appeals to them
![Page 18: Building healthy media relationship](https://reader034.fdocuments.us/reader034/viewer/2022051512/541471e58d7f72486c8b45b2/html5/thumbnails/18.jpg)
And you COMMIT yourself
customers’ genuine needs and
![Page 19: Building healthy media relationship](https://reader034.fdocuments.us/reader034/viewer/2022051512/541471e58d7f72486c8b45b2/html5/thumbnails/19.jpg)
Now,
A
B
C
Capitalize
![Page 20: Building healthy media relationship](https://reader034.fdocuments.us/reader034/viewer/2022051512/541471e58d7f72486c8b45b2/html5/thumbnails/20.jpg)
customers’ concernsThis way customers feel you are
one of themCustomers trust birds of the same feather
![Page 21: Building healthy media relationship](https://reader034.fdocuments.us/reader034/viewer/2022051512/541471e58d7f72486c8b45b2/html5/thumbnails/21.jpg)
You are ready now to CAPITALIZE and CULTIVATE
![Page 22: Building healthy media relationship](https://reader034.fdocuments.us/reader034/viewer/2022051512/541471e58d7f72486c8b45b2/html5/thumbnails/22.jpg)
1
2
3
4
5
A
B
CCultivate
C ontinue
Capitalize
C ommit
C lassify
CreateC onnect
C ol lect
Trust Building P hase Business Building P hase
![Page 23: Building healthy media relationship](https://reader034.fdocuments.us/reader034/viewer/2022051512/541471e58d7f72486c8b45b2/html5/thumbnails/23.jpg)
This perpetual process ensures that
RelevantTimely, and
![Page 24: Building healthy media relationship](https://reader034.fdocuments.us/reader034/viewer/2022051512/541471e58d7f72486c8b45b2/html5/thumbnails/24.jpg)
and then an input for the next wave