Building for the User: Things Learned While Building Native Advertising Products
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@jackk The Concepts Behind Thinking User First in Consumer & Ad Product Development BUILDING FOR THE USER Jack Krawczyk @JackK
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Building ad-supported software often requires balancing the line between what advertisers want and how your user experience works. In this talk, we will review the core tenets behind building software (as a startup or a larger company) that marketers will want to pay for and users will enjoy engaging with.
Transcript of Building for the User: Things Learned While Building Native Advertising Products
- @jackk The Concepts Behind Thinking User First in Consumer & Ad Product Development BUILDING FOR THE USER Jack Krawczyk @JackK
- @jackk Hello, Im Jack.
- @jackk Ive had the opportunity to work on some fun products
- @jackk If Ive learned one thing You do not build ad products for advertisers.
- @jackk If Ive learned one thing You build ad products for users.
- @jackk If Ive learned one thing What is good for the user is good for the advertiser.
- @jackk All good ad products are good consumer products first.
- @jackk So What makes a good consumer product? Im glad you asked.
- @jackk Context Trigger Activity Reward
- @jackk Context Trigger Activity Reward The current activity, location or mindset of your user.
- @jackk Context Trigger Activity Reward The moment that inspires turning to your product.
- @jackk Context Trigger Activity Reward The thing that people do when they use your product.
- @jackk Context Trigger Activity Reward The warm and fuzzies.
- @jackk Real World Examples
- @jackk Context Trigger Activity Reward Out with friends, doing something fun, feeling amorous.
- @jackk Context Trigger Activity Reward This moment reminds me of someone.
- @jackk Context Trigger Activity Reward
- @jackk Context Trigger Activity Reward I feel more connected with my friends.
- @jackk Real World Examples
- @jackk Context Trigger Activity Reward Im interested in buying a house.
- @jackk Context Trigger Activity Reward I need to know whats available.
- @jackk Context Trigger Activity Reward
- @jackk Context Trigger Activity Reward
- @jackk Context Trigger Activity Reward Im going to check out those 3 houses.
- @jackk Real World Examples
- @jackk Context Trigger Activity Reward
- @jackk Context Trigger Activity Reward Im about to start an endeavor.
- @jackk Context Trigger Activity Reward
- @jackk Context Trigger Activity Reward The music keeps me company.
- @jackk Real World Examples
- @jackk Context Trigger Activity Reward Im feeling lonely.
- @jackk Context Trigger Activity Reward Im feeling lonely.
- @jackk Context Trigger Activity Reward Im going to find someone for this weekend.
- @jackk Context Trigger Activity Reward
- @jackk Context Trigger Activity Reward Date set for this weekend!
- @jackk Whats the common story between these?
- @jackk
- @jackk All good ad products are good consumer products first.
- @jackk Every good product does one thing
- @jackk One feature will drive the majority of your usage. Make it count.
- @jackk
- @jackk Secondary Features
- @jackk
- @jackk Secondary Features
- @jackk Every good product does one thing Thats what you build your ad product to do.
- @jackk Native Advertising Paying for the right to become a part of the user experience.
- @jackk I read posts to catch up with the people I know. Facebook
- @jackk Facebook
- @jackk I read stories that make me laugh. Buzzfeed
- @jackk Buzzfeed
- @jackk I listen to audio. Pandora
- @jackk Pandora
- @jackk Native Advertising Aligning your ads with the user context, trigger, activity, and reward.
- @jackk All good ad products are good consumer products first.
- @jackk Q & A Hit me up! @jackk linkedin.com/thepolishjack