Building and Nurturing Global Online Communities
-
Upload
amy-sample-ward -
Category
Technology
-
view
1.849 -
download
4
description
Transcript of Building and Nurturing Global Online Communities
![Page 1: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/1.jpg)
2012 Association International Conference
Building and Nurturing Global Online Communities
May 1, 2012 2:45p.m.
Bonnie Koenig and Amy Sample Ward
#asaeintl
![Page 2: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/2.jpg)
Who we are
Amy Sample WardMembership DirectorNTEN: Nonprofit Technology Network
Who are you?
Bonnie KoenigPresidentGoing International
![Page 3: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/3.jpg)
Why an Online Community?
Engagement
![Page 4: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/4.jpg)
Why an Online Community?
Asynchronous
![Page 5: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/5.jpg)
Why an Online Community?
Offline
![Page 6: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/6.jpg)
Your Organization
In order to be successful as an organization supporting a community, you must have:
– Culture to listen and follow
![Page 7: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/7.jpg)
Your Organization
In order to be successful as an organization supporting a community, you must have:
– Culture to listen and follow– Staffing to support community engagement
![Page 8: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/8.jpg)
Your Organization
In order to be successful as an organization supporting a community, you must have:
– Culture to listen and follow– Staffing to support community engagement– Permission to take action
![Page 9: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/9.jpg)
Building the Community
Four core stages of launching an online community platform:
1.Catalyzing / Creating
![Page 10: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/10.jpg)
Building the Community
Four core stages of launching an online community platform:
1.Catalyzing / Creating2.Launching
![Page 11: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/11.jpg)
Building the Community
Four core stages of launching an online community platform:
1.Catalyzing / Creating2.Launching3.Enhancing and Expanding
![Page 12: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/12.jpg)
Building the Community
Four core stages of launching an online community platform:
1.Catalyzing / Creating2.Launching3.Enhancing and Expanding4.Transforming and Transition
![Page 13: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/13.jpg)
Building the Community
Throughout all 4 stages, you must incorporate:
• Feedback from all stakeholders (full circle)
![Page 14: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/14.jpg)
Building the Community
Throughout all 4 stages, you must incorporate:
• Feedback from all stakeholders (full circle)• Adaptation (of your plan, tools, message)
![Page 15: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/15.jpg)
Building the Community
Throughout all 4 stages, you must incorporate:
• Feedback from all stakeholders (full circle)• Adaptation (of your plan, tools, message)• Sustainability (for yourself and community)
![Page 16: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/16.jpg)
Special aspects of online global
There are 3 main considerations for using an online platform with a global community:
• Different comfort levels with online interactions among members of association
![Page 17: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/17.jpg)
Special aspects of online global
There are 3 main considerations for using an online platform with a global community:
• Different comfort levels with online interactions among members of association
• Different types of technical options / programs
![Page 18: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/18.jpg)
Special aspects of online global
There are 3 main considerations for using an online platform with a global community:
• Different comfort levels with online interactions among members of association
• Different types of technical options / programs• Challenges in different parts of world (bandwith, etc...)
![Page 19: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/19.jpg)
Special aspects of online global
To influence each element, you should:
• match functionality to the content members want to use/access
![Page 20: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/20.jpg)
Special aspects of online global
To influence each element, you should:
• match functionality to the content members want to use/access
• match language needs to platforms that can support it
![Page 21: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/21.jpg)
Special aspects of online global
To influence each element, you should:
• match functionality to the content members want to use/access
• match language needs to platforms that can support it• identify goals early on to help prioritize functionality
options, adoption metrics, etc.
![Page 22: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/22.jpg)
![Page 23: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/23.jpg)
![Page 24: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/24.jpg)
Case Study: TechSoup Global
![Page 25: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/25.jpg)
Case Study: NetSquared
![Page 26: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/26.jpg)
Case Study: NTEN
![Page 27: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/27.jpg)
Case Study: NTEN
![Page 28: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/28.jpg)
Our Tips
To help your efforts be most successful, we suggest:
• Make it simple• Platform should be accessible (easy to use)• Moderators / empower people• Online-offline attention• Time• Partnerships
![Page 29: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/29.jpg)
Discussion
In your association, are you:
• Currently supporting an online community?• What are your struggles?• What are your successes?• What are your questions!
![Page 30: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/30.jpg)
Resources• http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-sustainable-
community-building/
• http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-landscaping/
• http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-the-difference-and-the-opportunity/
• http://www.goinginternational.com/american-academy-of-pediatrics-helping-babies-breathe/
• http://globalscale.wikispaces.com
Books & Collections:We Are Media: http://wearemedia.org Social by Social: http://socialbysocial.com
![Page 31: Building and Nurturing Global Online Communities](https://reader033.fdocuments.us/reader033/viewer/2022061103/54046ec08d7f72a6768b46f1/html5/thumbnails/31.jpg)
Contact InformationBonnie KoenigPresidentGoing International(773) [email protected] http://www.goinginternational.com
Amy Sample WardMembership DirectorNTEN: Nonprofit Technology [email protected] or [email protected] http://amysampleward.org