Building An Online Presence in 2014 | GGI Marketing Webinar Jan-15
Building an online presence
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![Page 1: Building an online presence](https://reader030.fdocuments.us/reader030/viewer/2022020723/54d675924a79598d328b45c5/html5/thumbnails/1.jpg)
Building an online presence
Labour Party training - Nov 2009
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What we will cover
• Your pages on www.labour.ie
• Building a blog
• Other online options & resources
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www.labour.ie
Why? What options? How?
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Why build on www.labour.ie?
• Port of call for Labour contact details and information
• Easy to find on google
• No technical skills required
• Builds up centralised Labour presence
• Mostly static information - doesn’t require many regular updates
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What options?
• Home page - your own text• Biography - summary of information entered• Clinics - option to add Clinic details• Local News - option to include all local press
releases• Blog - option to include a blog• Gallery - high res photos• Uploading newsletters - contact Head Office
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How?
• Training manual provided
• Any other questions can be addressed to [email protected] or [email protected]
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• Why use facebook?
• How do I use facebook?
• How do I set-up my facebook presence?
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Why use facebook?
• Over 1 million Irish users on facebook (as of 24th Sept ‘09)
• 54% female, 46% male• 66% aged 25 or older• 32% aged 35 or older• facebook mobile usage up 300% in 12 months• 25% of all facebook users now access via mobile• Many Irish politicians on facebook, but few of
them engage beyond their friends
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How to use facebook
• 3 options:– Personal facebook profile– facebook group (for campaigns)– Politician’s facebook page
• Profile should normally be kept private• Groups should be used for issue-based
campaigns• Page is the best tool for organising (no limit on
fans, demographics available on fans, ability to send mass emails etc.)
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How to set-up a facebook presence
• Training manual provided
• Any other questions can be addressed to [email protected] or [email protected]
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• Why use twitter?
• How to use twitter
• How to set-up a twitter presence
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Why use twitter?
• Twitter (http://twitter.com) is a micro-blogging service
• Takes very little time to set-up• Takes very little time to update - 144 characters
maximum• After facebook, fastest growing social network in
Ireland• Used by many journalists• Over 50% of users access via mobile devices
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How to use twitter
• Register using your real name if possible (eg. http://twitter.com/joanburtontd)
• Update 1-3 times per day
• ‘Follow’ people/businesses in your area
• Use of ‘reply’ and ‘retweet’ functions
• More personal medium than others
• Can feed from your facebook page
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How to set-up a twitter presence
• Manual provided
• Any other questions can be addressed to [email protected] or [email protected]
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Blogs
• What are blogs?
• Why blog?
• What options?
• How?
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What are blogs/why blog?
• Blog is an abbreviation for weblog or online journal
• A blog is a website that allows you to completely control your own design and content
• Allows you to post text, pictures and videos about local issues
• Easy to set-up, free of charge, and easy to find on google
• Note - importance of using ‘tags’
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What blog options?
• http://www.wordpress.com• http://www.blogger.com• http://www.typepad.com• Your Labour webpage
• For advanced users:• http://wordpress.org• Contact [email protected] for more info
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How do I blog?
• Training manual provided
• Any other questions can be addressed to [email protected], [email protected] or [email protected]
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Other online options
• Google AdWords• Targetted facebook advertising• YouTube - video• Flickr - photo• MySpace• Bebo• Custom web-page (eg. www.joanburton.ie)
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Online resources for Cllrs.
• www.kildarestreet.com (Oireachtas monitoring)• www.electionsireland.org (Election results)• www.irishelection.com (Political news)• www.politics.ie (Political discussion)• www.labour.ie/forum (Private Labour discussion,
including Councillors forum)• http://irishelectionliterature.wordpress.com (online
archive of Irish election literature)