Building a Successful Online Presence for your Small Business
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Transcript of Building a Successful Online Presence for your Small Business
1
Building a Successful
Online Presence.
Daniela Stolfi-TowBOSS Hawaii & WikiWebKits
• Wordpress developer
• Over 300 websites locally
• Viral Media (YouTube, Vine)
• Combined views (30 million)
• Non profit/Small business support
DISCLAIMER
What is an online
presence?
Sum of all the identities you’ve created (personal
and business) and the interactions those
identities have established online.
When built successfully it can spread brand
awareness and gain you fans, followers, leads,
customers.
Don’t be overwhelmed
9 basic steps
What is
out there?
HTML Sites
DIY (Wix, Weebly, GoDaddy)
CMS
• Wordpress
• Joomlah
• Drupal
• Proprietary
1Don’t just build an online presence because you’re “supposed to”, build it strategically so that it can help your overall business goals.
Strategize
Building
HUBWebsite —>Blog —->SOCIAL MEDIA—>Website
2
D.I.Y. Squarespace
Wix
Weebly
GoDaddy
$8-50 a month
ProfessionalWordpress
Joomlah
Drupal
$1500 and up
Pros/ConsDIY learning curve
Time Consuming
Limitations
Shared hosting/no backup
SEO
Often looks homemade
3Almost done
Don’t overcomplicate things and get
stuck in thinking that you can’t launch
until it’s perfect – it’s never going to
be perfect.
Having something up is 100 times
better than not launching.
The longer you wait to start, the
harder it’ll be until you’re able to
reach your goals.
4CREATE VALUE
Direct marketing fails online. THE SECRET:
Become the expert in your market
What content are you providing your audience?
Blog, podcast, videos or books; consistent and valuable.
Gain credibility and authority in your industry or niche
Support others too. 80/20 rule.
Build trust (get people to recognize that you’re not just
in it for yourself)
5Don’t have to be everywherebut you do have to be
But being social DOESN’T mean you need an account on
every social media site. It DOES mean you should have at
least 2 or 3 of these profiles you regularly post and engage
on.
Consistency is key.
If you don’t post regularly and engage in the conversation,
it’s going to be hard to increase your following.
Utilize phone apps to make it convenient to keep updated.
6Build relationshipsFing groups/online communities who share the
same interests or who run similar businesses in
your industry or niche.
Get help from established people online.
Find a group or community of your audiences
to get priceless insights into your customers
needs and gives you an edge. You can also
find customers by helping out online.
ADD VALUE FIRST. Do NOT advertise
yourself or your business. Once you start
building strong relationships with others in the
community, they’ll naturally become interested
in what it is you have going on, and you can
start to share your content over time.
7TRACK PROGRESS
Use tracking tools to track
your progress.
Google Analytics
Facebook Insights
8LOVE
MOBILES
9GET
LEGAL!