Build Your Hosted Cloud Offerings using Microsoft Hosting Solutions

Aviraj AjgekarTechnical EvangelistMicrosoft Corporationhttp://blogs.technet.com/aviraj

Agenda Growth opportunity of the cloud Service Provider Hosting Opportunities Microsoft Partner Network & Call to Action Resources Q&A

SMB Market to Hit 161 Billion Dollars

161B

Web Hosting is growing at 8%

48BHosted Desktops by 2015

5.6BCloud Leadership

3X

Estimated market size of

Web hosting in 2012 is

$48B with a CAGR of 8%

over the next 3 years

AMI –Partners 2011

Migration to the cloud in

SMB market is expected

to reach $161B in 2015

AMI –Partners 2012

By 2015, the

estimated market size

for Desktop

Virtualization is $5.6B

and an estimated

75% in session-based

computing 451

Research 2012

Microsoft server revenue

from Service Providers is

growing at 3X faster than

the revenue growth of on-

premises.

Microsoft Spring 2012

The Hosting Service Provider Opportunity

Small Medium Business Migration to the Cloud

Worldwide SMB IT/Telecom Spending: The migration to cloud in SMB market is accelerating and expected to reach to $161B in 2015 (see chart)AMI-Partners; www.ami-partners.com, 2012Note: AMI definition of SMB: Firms with 1 to 999 employees

Small Medium Business Adoption of Cloud

Source: Edge Strategies SMB Survey, Microsoft

248,000,000SMBs worldwide

1.0

30%Pay for cloud services

48%Expect to buy in 2-3 years

1.0

75%Don’t know which technology can help

87%Prefer a Trusted Local Provider

Source: Edge strategies SMB Survey, Microsoft

Your customers are moving to the cloud. Be sure you are in a position to grow with them!

Opportunities to Increase Growth with Microsoft

Increased Service Offerings

High-value,High-margin Service

Leverage Tools & Resources

Maximize Hardware Investment

Reduce Operational Costs

ServiceStickiness

VM Hosting

Infrastructure Service Provider Scenarios

Database Hosting App Hosting

Desktop HostingWeb Hosting

End U

ser

Off

ers

•Windows Server Hosted

Targ

et

C

ust

om

er

s

• SQL Database Hosted• Database-as-a-

Service• High

Availability/DR

• Hosted Desktop and apps

• Business Apps

•UC• Content Management and Collaboration• Exchange

Serv

ice P

rovi

der

Sce

narios

Targ

et

Cust

om

er

s Enterprises

Small and Medium Businesses

•Websites as a Service

Web HostingMarket trend: The estimated market size of Website hosting and maintenance in 2012 is $48B and a CAGR of 8% over the next three years1.

Why Microsoft?:

• Increase your websites performance:• A high density and highly scalable environment with Windows Server and IIS• Ability to develop on any popular platform

• Extend business offers on the same infrastructure with SharePoint, Dynamics, and other apps

• Interactive with HTML, Flash, and Silverlight applications

• A FREE, simple and powerful web development tool for Service Providers and customers.

1Source: AMI-Partners; www.ami-partners.com, 2H2011 Routes to Market Report

Web Application Ecosystem

T

DemoMicrosoft Web Platform Installer 4.0

Windows Azure

• Comprehensive set of services that enable you to quickly build, deploy and manage applications across a global network of Microsoft-managed datacenters

Solid

Open

Flexible

Cloud services Web sites Virtual machines

Applicationbuilding blocks

StorageBig data

Caching

CDN

Database

Identity

Media

Messaging

Networking

Traffic

Windows Azure Scenarios• Ideal for Applications Needing:

Scalability Availability Fault Tolerance

Common Application Uses:

Web SitesCompute Intensive appsDevice ApplicationsWeb APIsSocial Games

DemoAzure Infrastructure as a Service (IaaS)Azure Web Sites

VM HostingMarket trend: Off-premises instances will grow 90% between 2012 – 20151

.

Why Microsoft?

• Fastest growing hypervisor and management platform (Share of Shipments YTD: Hyper- V 27.6% vs. Vmware (ESX/vSphere) 53%)2

• Huge installed base running on Windows Server means potential revenue opportunities

• No hidden costs and unlimited virtualization provides higher profit opportunities

• Huge customer install base as well as fast growing Software-as-a-Service market drives the demand for hosted Windows servers and cost effective management tools

1Microsoft Internal Analysis, Spring 2012 / 2IDC Q4 FY12 Virtualization Report

Feedback from Service Providers

Let me use my existing customer-facing

UI

Manage across

multiple instances of System

Center

Customize and

extend offerings

to differenti

ate

Web APIs to enable Hosted

IaaS Portals

Add Multi-

tenancy to

System Center

Remove need for

me to manage tenant

networks

Value-add

services such as monitori

ng or backup

Service Provider FoundationREST OData API

Aggregation Automation

Enabling Service Providers to Offer IaaS

Fabric Stamps

Tenant 1

Self-service Users

Tenant Admins

Tenant’s Apps, Scripts,

Tools

Hoster Portal

Tenant 2

Self-service Users

Tenant Admins

Tenant’s Apps, Scripts,

Tools

https

http Provider’s Other

Systems

Service Provider Foundation (SPF) Enables Hosted IaaS

2012

Virtual MachinesVirtual Machine

Manager

VM NetworksVirtual Machine

Manager

Cloud ServicesVirtual Machine

ManagerVM Monitoring

Operations ManagerAutomationOrchestrator

Database HostingMarket trend: The total data platform market will reach to $39.9B by 2012. Cloud (Database-as-a-Service) + Hosted Database market will reach $4B in FY151.

Why Microsoft?

• SQL Server 2012 is a comprehensive cloud-ready information platform • 99.9999% uptime and mission critical data protection

• Up to 10-100x improvements in performance

• The most up-to-date software without the need for expensive upgrades or lengthy service pack updates

1Microsoft Internal Analysis, 2012

Desktop HostingMarket trend: By 2015, the estimated market size for Desktop Virtualization is $5.6B and an estimated 75% in session-based computing1.

Why Microsoft?

• Comprehensive end to-end solutions

• Access from any device

• Up-selling opportunity based on the large Hosted Exchange installed base

• High growth opportunity • High revenue and margin

• Built-in customer loyalty (high switching costs)

451 Research, Desktop as a service, 2012

DemoWindows Server 2012System Center 2012 SP1

Move your desktop to the cloud.

Use Windows Servers in the cloud for seamless integration.

Deploy hosted desktops in a

well managed, secure private

cloud

Enable access from laptops, PCs, tablets, smartphones.

Keep data safe with disaster recovery plans.

Extend the life of your apps. Adopt thin clients with hosted desktop.

Host websites across all the most popular operating systems with easy scalability.

Secure your desktopsand data

Integrate Cloud and on-premise

systems

Remote access

of email, files, data

Save Money on infrastructure and licensing

Host Websites with

maximum flexibility

Customer Challenges TodayService Providers can address with Microsoft technology

Infrastructure Service Provider end user offers

Database Hosting App Hosting

Desktop HostingWeb Hosting

End U

ser

Off

ers

•Windows Server Hosted

Targ

et

C

ust

om

er

s

•Hosted Database •Database-as-a-Service• Business Continuity

• Hosted Desktop and apps

• Business Apps

•UC• Content Management and Collaboration• Exchange

Serv

ice P

rovi

der

Sce

narios

Targ

et

Cust

om

er

s Enterprises

Small and Medium Businesses

VM Hosting

•Websites as a Service

Websites as a Service!

Get the scalability your website requires and the tools to make it easy

Optimize scalability and performance by scaling up or out with the simple slide of a toolbar Move website from a shared to a reserved environment with the click of a button Easily extend website access to popular mobile devices Enhance results with built in search engine optimization

Web Hosting

Windows Server HostedRun and Manage Your Mission Critical Apps in the Cloud!Run your important applications (such as accounting and email) on Windows Server in the cloud and take advantage of the benefits from moving to the cloud:

Business flexibility to easily add new apps Instantly scale up or down to meet the

demands of your apps Self-service management for better control

of your needs Enhanced security with automatic patches and

updates so you’re always up to date

VM Hosting

Database as a ServiceRun Your Relational Database on SQL Server in the Cloud!

By running your database on SQL Server in the cloud, you can take advantage of the following benefits:

Instantly scale up or down to meet the demands

of your database Simple to quickly deploy and manage Reliable platform to run your applications

Database Hosting

Always On for your mission critical apps!A High Availability platform built in the cloud for your key business apps

Ability to have multiple, readable secondary

Multi site geo failover clustering Enhanced policy enablement for

high availability scenarios

Database Hosting

Hosted Desktop & AppsMove Your Desktop to the Cloud!Access your desktop and critical business apps from any device even with low bandwidth

Get a great experience even in low bandwidth situations

Access your desktop from virtually anywhere on multiple devices

Get extended access to critical business apps

Gain enhanced business continuity and security features

Save on administrative costs

Desktop Hosting

Business AppsRun Microsoft Office and your LOB in Service Providers environment!

Extend the life of your critical apps and reduce the cost of management

Extend the life of your existing apps without re-writing

Reduce management, training, and support issues

Eliminate operating system compatibility issues

Provide virtually anywhere access on multiple devices

Desktop Hosting

DemoMicrosoft Office 365

32

MPN – Resources PMC - Hosting Service Provider Campaign

Microsoft Partner Network & Resources

How to enroll in the Microsoft Partner Network• To get started visit the MPN home page:

https://mspartner.microsoft.com/en/us/Pages/index.aspx

• In the top tool bar, click Membership and select the “Enroll in the network” drop down.

• Visit Microsoft Hosting Portalhttp://www.microsoft.com/hosting

External Access for First Time Partners

Start your journey •

•

•

•

Take offer to market•

•

•

•

•

•

•

Partner Call to Action

Additional Partner Resources

Windows Web App Gallery: www.microsoft.com/web/gallery/

WebMatrix2 (Web Development Tool): www.microsoft.com/web/webmatrix/next/

Web Hosting Gallery (Microsoft.com advertisement tool free when you support WebMatrix): www.microsoft.com/web/hosting/home

Web Platform Installer: www.microsoft.com/web/downloads/platform.aspx

SQL Server 2012: http://www.microsoft.com/sqlserver/en/us/default.aspx.

Business Intelligence SQL Server 2012: http://www.microsoft.com/sqlserver/en/us/solutions-technologies/SQL-Server-2012-business-intelligence.aspx.

VM HostingDatabase Hosting

Desktop HostingWeb Hosting

Windows Server 2012 Launch: http://www.windows-server-launch.com/Home

Windows Server Hosting Platform: www.microsoft.com/hosting/en/us/solutions/webplatform.aspx

Microsoft’s IaaS Solution for Service Provider’s cloud: www.microsoft.com/hosting/en/us/solutions/cloud-iaas.aspx

•Hosted Desktop & Windows Server 2012 - Tech Ed presentations (Partner ready):•http://channel9.msdn.com/Events/TechEd/NorthAmerica/2012/WCL303•http://channel9.msdn.com/Events/TechEd/NorthAmerica/2012/VIR314

© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Aviraj Ajgekaraviraj@microsoft.comhttp://blogs.technet.com/aviraj@aviraj111