A TVC for the new iPod Touch is based on a commercial that is created by Nick

A Viral Video from Marc Ecko Enterprise, called THE TAGGING OF AIR FORCE

AXE EFFECT INDONESIA

The Changcuters Audible The 1st Indonesian local band in Yahoo! Audibles made by local media agency

Daily Media Consumption

TV Breakfast!News

News,!Entertainment,!

Sports

Print Morning!Newspaper

Newspaper,!Magazine

Leisure!Magazines

Radio Breakfast!Show

Drive!Time

Drive!Time

Outdoor Journey!to Work

Out to!Lunch

Journey!Home

Online Check Mail,!News, Shop,!

Search

Search,!Mail,!

Messenger

News, Sports,!Shopping,!

Finance Search

7 am 9 am 11 am 1 pm 3 pm 5 pm 7 pm 9 pm 11 pm

Sports, Entertainment,!Research, Mail,!

Messenger

online shopping 7%

video streaming 16%

online gaming 17%

music downloading 45%

social networking 50%

chatting 65%

emailing 82%

communication

content

community

commerce

Usage

Source: Synovate

browsing 89%

key driver

adMob serves ads for more than 6000 web sites and applications around the world. It stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad

Source: Admob.com

MILESTONE(S) Bubu Awards is a national scale web design and online marketing competition.

Pioneering this Awards event, are Bubu Awards V.01, V.02, V.03, V.04 and V.05.

The successful annual web design and online marketing competition which become an event that is highly anticipated by Indonesian IT & creative community

Fully Supported by: PT. Telkom Indonesia, Tbk

Ministry of Culture and Tourism Ministry of Telecommunication and Information

Ministry of Research and Technology

Competition will be held on 3 months

Participants of Bubu Awards Competition have to make a digital campaign concept of TELKOM product based on the creative brief

The Main Competition (Digital Marketing Competition) itself divided into 2 categories •  Public (Individual/Group) •  Student

For another competition, we challenge the blogger to review about Komodo National Park for Ministry Culture and Tourism, and Creative Business Blogging Competition

Then, the winning concept will be executed

Competition

ACTIVITIES Press

Conference

1 Campus Roadsho

w

Digital Campaign

Conference Awarding

Night

Digital Campaign Execute

As a Bubu Awards Competition kick off

Huge Seminar with extra ordinary speaker, such as Crispin Porter + Bogusky, Yahoo, Friendster, etc

Sponsor mentioned, opening speech and special BUBU AWARDS Get new fresh exciting and brilliant digital campaign idea from competition

12 campus in 4 big city: Jakarta, Bandung, Jogjakarta and Surabaya

Campaign itself will be executed after the competition as a product/service

Digital Campaign Seminar

•  International Speakers

•  Winston Binch, Managing Director of Interactive at Crispin Porter + Bogusky

•  Bennet Porter, Marketing Director of Yahoo South East Asia

•  Jeff Roberto, Marketing and PR Director of Friendster

•  Facebook (on negotiation)

•  Target Audience

800 participants including creative directors, art directors, brand managers, creative industry enthusiasts, marketers, students,

Crispin Porter + Bogusky

CPB is the hottest + award winning ad agency with big client list such as Volkswagen, Coke Zero, Microsoft, American Express, Domino’s, etc.

As an agency, they are known for using viral marketing techniques, including the Burger King Subservient Chicken campaign.

Nominated as an Ads Agency of the year in 2004.

Thank You

for further information please contact: Detty Wulandari

or Dini

p. 021 7279 7608 f. 021 720 3469

e. info@bubuawards.com www.bubuawards.com