B&T BOOTCAMP PRESENTATION 2010
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Transcript of B&T BOOTCAMP PRESENTATION 2010
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Ideas for an interactive world
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The world is changing
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Its not about technology
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Its all about interactivity
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The role of marketing hasn’t changed
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It has to be engaging“reason leads to conclusions. Emotion leads to action”.
Donald Calne (neurologist)
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Everything is direct“Tell me and i’ll forget; show me and I may remember;
involve me and i’ll understand.” (Chinese proverb)
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Communities are king (not content)
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Media is the catalyst, not the end point
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The new metrics• value• worth• reach vs frequency
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The challenge
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Putting the theory to practice
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Brand utility
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Brand utility
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Brand utility
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Brand utility
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Brand utility
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Brand utility
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Brand utility
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Brand utility
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Brand utility
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Brand utility
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Brand utility
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Brand utility
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Social media needs ideas
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CASE STUDIES
http://www.youtube.com/watch?v=0TYy_3786bo
http://www.youtube.com/watch?v=uc6Z5KR-Oys
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Integrated Interactivity
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CASE STUDIES
http://www.youtube.com/watch?v=CtL51VME4Qo
http://www.youtube.com/watch?v=vKhTSy_8-eU
http://www.youtube.com/user/walkerssandwich
http://www.youtube.com/watch?v=UJucHQJXPp4
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Interactive Ideas mean demonstrating what you stand for, by creating valuable experiences that people want to share
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• Brand utility• Creativity in social media• Integrated Interactivity
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• Is it useful?• Does it entertain?• Does it connect?• Does it educate?
Creative checklist