Nexus Mexico Social Bootcamp Presentation
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Presentation from Nexus Mexico Social Boot Camp (February 25, 2014 in Mexico City). Presentation by Jonah Halper, Founder Altruicity, fundraising expert and author of "Date your donor", and Brian Reich, managing director of little m media and author of "Shift and Reset " We addressed strategy, tactics and tools to raise funds, position organizations, engage with audiences, what works and doesn't, some case studies, and how to use digital and social media to help advance your social projects.
Transcript of Nexus Mexico Social Bootcamp Presentation
#NEXUSMX
@JonahHalper @BrianReich
Nonpro8its & NGOs
Social Entrepreneurs
NONPROFITS & NGOs
SOCIAL ENTREPRENEURS
Jonah Halper Brian Reich
Married (Karen) Two kids (Henry and Lucy) 35 Years Old. Jewish !Live in New York City. Travel a lot. !Seattle, WA. Westport, CT. Washington, DC. Cambridge, MA. Ann Arbor, MI. 50 States.
Strategize. Write. Speak. Teach. Host. Provoke. Curate. Convene. !Impact of technology/internet on society. How people get/share information. Innovation. Behavior change. !Politics. Public Affairs. PR. Marketing. Advertising. Brand. Serious Issues. Squishy stuff. Information Strategy. Innovation. Entertainment. Culture. Sports. News. Learning. Games. Music. TV.
Macbook Pro. iPhone 5. iPad 2. Canon 7D. Notecards. Sonos. Tivo. Wii. MiFi.
Wall Street Journal. New York Times. Washington Post. Seattle Times. LA Times. Boston Globe. Chicago Tribune. Politico. Denver Post. Dallas Morning News. GQ. Vanity Fair. New Yorker. Time. Newsweek. BusinessWeek. Inc. Sports Illustrated. New York. Wired. People. Fast Company. InStyle. Monocle. ESPN The Magazine. HuffPo. The New Republic. 1000+ Blogs. Flipboard. Feedly. TLC. TWC. ESPN. C-‐SPAN. MSNBC. OWN. Octonauts. Sesame Street. 30 Rock. Criminal Minds. Orange is The New Black. House of Cards. Modern Family. Real Housewives Of.... Fresh Air. This American Life. Hang Up And Listen. Only A Game. PolitOptics. Wait Wait Don’t Tell Me. Books. Ads. Labels. People. [Partial list]
@brianreich facebook slideshare youtubescribd Flickr foursquare
Mariners. Seahawks. Knicks. Michigan. NASCAR. Golf. Rowing. Soccer. Curling,
little m media. thinking about sports media rules! shift & reset. podcast.
tumblr
Nonprofit fundraiser Marketer Serial entrepreneur!Teacher Author!Husband Father (of four!) Fisherman Motorcyclist
PART I
MISSION & VISION
Ben Zander Composer. Conductor. Educator.
Everyone Loves You. They Just Don’t Know it Yet.
YOUR MISSION IS ABOUT WHO YOU ARE.
YOUR VISION IS ABOUT WHO YOU WANT TO BE
DATING RULE #1 It Takes ConFidence
PAY ATTENTION
BREAK THE RULES
OWN A PIECE OF THE PUZZLE
STOP DOING THINGS THAT DON’T WORK
KNOW YOUR AUDIENCE
Demographics Psychographics Social Graph Behaviors
WHO DO YOU SERVE? Primary & Secondary Customers
ConnectorsSalesmen
Mavens
DATING RULE #2 Your Friends are your Best Resource.
MEASURING SUCCESS
Know Your Desired Impact
SPEED QUALITY IDEAS FLEXIBILITY
Lots of Different Ways To DeFine Success
$$$
SPEED QUALITY IDEAS FLEXIBILITY
Lots of Different Ways To DeFine Success
SPEED QUALITY IDEAS FLEXIBILITY
Lots of Different Ways To DeFine Success
???
ASK US ANYTHING
BREAK (10 Minutes)
PART II
MAKING IT HAPPEN
Awareness Framing Education Engagement Mobilization
GO BEYOND AWARENESS
Sign Up
Watch
Discuss
Create
Share
???
TRANSACTIONALIZATION
KNOWING IS HALF THE BATTLE
ALWAYS START AT THE END
Times Square 1950s
Times Square 2000s
DATING RULE #3 Be Other Focused. Be Generous.
Match Made in Heaven!Converging Priorities
Fundraising is like Sex Good Relationships = Good Giving
TACTICS & TOOLS
THE WAR ROOM
EVERYTHING IS SOCIAL
MAKE HUMAN CONTACT
GET PERMISSION
MOBILE CHANGES EVERYTHING
CRUNCH THE NUMBERS
REMEMBER
FIND YOUR VOICE
NEVER STOP LEARNING
GO BIG (OR GO HOME)
ASK US ANYTHING
LUNCH
OPEN SPACE
1) Find a conversation topic 2) Write down a question (or three) 3) Post your questions 4) Find someone else’s question 5) Start solving 6) Repeat
OPEN SPACE PLAN
For more information: !
Jonah Halper www.dateyourdonors.com [email protected] !
Brian Reich www.shiftandreset.com [email protected]
