B S H B O S C H U N D S I E M E N S H A U S G E R ÄT E G M B H

BSH at a Glance2014

Main Brands

Special Brands

Regional Brands

TM

TM

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| The BSH Brand Portfolio

Brands are part of the most important ingredients in global competition. For the company they belong to its most precious assets and for the customers they are a pivotal symbol engendering trust and providing guidance.

Bosch and Siemens: these two brands are known worldwide and have a long history, underpinning our international success. Bosch stands for reliable, durable products; Siemens stands for innovation, leading-edge technology and quality design.

The BSH Brand Portfolio includes the special brands Gaggenau, Neff, Thermador, Constructa, Viva, Ufesa, Junker and the Polish brand Zelmer acquired in 2013. The newest member of the family is a consumer products brand with a long tradition that enjoys a reputation for reliability and durability in its home country.

Regional brands are the market leaders which garner respect in their countries of origin. Brands with which our regional consumers particularly identify include Balay in Spain, Pitsos in Greece, Profilo in Turkey and Coldex in Peru. Such brands help strengthen BSH’s position in these countries.

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Cooking

Washing and Drying

Dishwashing

Refrigeration and Freezing

Consumer Products

| Products for day-to-day living

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Dr. Karsten Ottenberg has been Chairman of the Board of Management at BSH since July 2013. The Group’s strat-egy focuses on the variation in consumers’ usage needs from region to region.

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| BSH at a glance

• BSH Bosch und Siemens Hausgeräte GmbH was founded in 1967 as a joint venture between Robert Bosch GmbH and Siemens AG

• Product portfolio: the full spectrum of modern house-hold appliances

• Revenues in 2013: 10.5 billion euros

• Third-largest manufacturer of household appliances in the world, number one in Europe

• Employees: approximately 50,000

• 41 factories in 13 countries

• Over 80 companies in 47 countries

• Numerous distinctions as an attractive employer, including the Top Employers Institute’s Top Employer Europe 2014 award and national Top Employer 2014 accolades in Belgium, Germany, the Netherlands, Poland, Spain, and Turkey

• Some 7,000 customer service representatives deployed in every country where we sell appliances

• Global production and development network with development centers in Germany, China, Poland, and Turkey

• Networked appliances: development of a multi-brand app for user-friendly operation and care of all house-hold appliances

• Energy efficiency and environmental protection along the entire value chain

• BSH Super Efficiency Portfolio features the most energy-efficient appliances available on the market

| Current trends

Fiscal 2013 was a prosperous year for BSH. Group revenues rose 7.2 percent to 10.5 billion euros, hitting double digits for the first time. This strong uptick in revenues stood in contrast to a decline in earnings before interest and taxes (EBIT) to 509 million euros. The lower EBIT was driven by reserves set aside for free repairs and special discounts relating to a voluntary safety campaign for certain models of dishwashers. We expect moderate revenue growth in 2014 coupled with a sharp increase in EBIT.

We succeeded in growing sales worldwide and see further potential in the growth regions of the global home appliance market. Regional variations in market requirements and the increasing role of digital techno-logy in how consumers access information and make purchasing decisions present both a challenge and an opportunity. The market launch of the first networked appliances in 2014 is crucial. This is just one example of the strategic journey of BSH toward a consistently customer-centric, global organization utilizing the full potential of its multi-brand strategy across product groups, sales regions, and price segments. We are engineering this evolution from a position of strength: Our outstanding sales and service network, excellent technological positioning, in-house expertise, and sound corporate financing distinguish us from the competition.

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in EUR million 2013 2012 2011 2010 2009

Revenue 10,508 9,800 9,654 9,073 8,405

Year-to-year change (%) 7.2 1.5 6.4 7.9 – 4.0

Percentage of inter-national revenue

79.3

78.1

78.6

79.0

78.1

Employees (in thousands at 01.01. of the following year) 49.9 46.9 45.6 42.8 39.6

Personnel expenses 2,195 2,043 1,893 1,807 1,688

Research and develop-ment expenses 334 326 298 277 261

As percentage of revenue 3.2 3.3 3.1 3.1 3.1

Capital expenditure on property, plant and equip ment, and intangible assets *

377 421 453 403 294

As percentage of revenue 3.6 4.3 4.7 4.4 3.5

Depreciation, amortization, and impairment on proper-ty, plant and equipment, and intangible assets * 377 326 296 298 320

As percentage of capital expenditure 100.0 77.4 65.3 73.9 108.8

Total assets 8,742 7,865 7,435 6,901 6,443

Property, plant and equip-ment, intangible assets, and non-current financial assets 3,015 2,911 2,655 2,688 2,496

Inventories 1,300 1,235 1,305 1,226 1,032

Trade accounts receivable and other current assets 3,024 2,773 2,691 2,199 1,954

Equity 2,497 2,579 2,409 2,408 2,535

As percentage of total equity and liabilities

28.6

32.8

32.4

34.9

39.3

Provisions 2,114 1,980 1,760 1,857 1,702

EBITDA 886 1,009 943 1,052 905

EBIT 509 683 647 754 585

Profit before tax 439 616 538 691 517

Consolidated net profit 308 466 373 465 324

* Excluding goodwill.

| Summary of past performance (group)

In 2013, our appliances received 197 Best Buy or Best in Test awards throughout Europe. Our consumers can count on our appliances for quality, durability, and reparability.

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| BSH stands for quality and consumer focus

Each one of our brands stands for the highest quality, outstanding design and excellent service. We make every endeavor to ensure that dealers and consum-ers around the world experience BSH as a competent, dependable and fair partner.

In 2013, BSH’s brands products received 110 Best in Test and 87 Best Buy distinctions in product tests conducted by the independent German product testing foundation Stiftung Warentest and comparable Euro-pean test magazines: For more information, see http://testwinners.bsh-group.com.

The operational lifecycle of our products averages 13 years. We subject our appliances to rigorous durabil-ity tests before they go into production, using climatic chambers, sound labs, and washing and rinsing test stations to ensure that each appliance is ready for even the most extreme real-world conditions – far exceeding mandatory specifications and standards.

In the rare event that something does malfunction, our appliances are designed to make repairs as easy and efficient as possible. We keep all functionally relevant replacement parts available for at least ten years. Our team of some 7,000 BSH customer service representa-tives and selected service partners provide fast, profes- sional support to our customers.

Our apps and networked appliances make housework a snap and keep your data secure. We take comprehen-sive security precautions to protect the privacy of our consumers.

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| BSH stands for innovation, connectivity, and data security

We have traditionally put quality and innovation high on the agenda, and they are the factors behind our suc-cess on the international competitive stage. We create products which make life easier and more agreeable for people right across the world, thanks to their intel-ligent technology, high performance, greater conveni-ence and user-friendliness. The design of our appli-ances defines international standards.

Several apps make your household tasks easier. The myBosch app provides digital product support for all Bosch appliances – from help getting started and tips for discovering the many exciting features to state-of-the-art service tools and helpful hints for every situation.

The new Home Connect multi-brand app offers a wide range of features to make your life simpler. Soon, it will even let you peek into your refrigerator from anywhere in the world and serve up suggestions for recipes. The kitchen stove and oven also offer convenient remote configuration tools. A tap is all it takes to check the program of your washing machine or dishwasher. The digital user guide even offers bonus videos for cleaning and servicing your appliances, making your housework that much simpler. And it’s easy to get in touch with a customer service expert if you ever happen to need one.

We take the privacy of our consumers seriously with a focus on protecting the security of your data.

The Top Employers Institute honored BSH with its Top Employer Europe award in 2014 for the second year in a row.

Our biannual international employee survey had a higher rate of participation than ever before.

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| BSH stands for attractive carreer opportunities

We regard our company as a global network supported by open dialog between different people from different cultures. Mutual respect, fairness in dealings with oth-ers and partnership-based leadership which encour-ages achievement are of crucial importance here. Our forward-looking personnel development and continu-ous qualification measures enable our employees to make the most of their potential. This makes BSH one of the most attractive employers in industry.

The independent Top Employers Institute honored BSH in 2014 for the second year in a row with its coveted international Top Employer Europe award. BSH was also recognized as a top employer at the national level in Belgium, Germany, the Netherlands, Poland, Spain, and Turkey. In Germany, BSH defended its top ranking as the best employer for engineers and was certified as the Top Employer Germany for the eighth time.

We seek to attract the most suitable employees and earn their long-term loyalty. That’s why BSH pursues a sustainable human resources strategy focusing on diversity, equal opportunity, and qualification.

To further expand our leading market position, we consciously foster and promote internationally diverse teams. Part of our global talent management strategy is to identify and develop employees with the potential for an international career.

Group revenues in 2013 rose 7.2 percent to 10.5 billion euros, hitting double digits for the first time. BSH is the largest manufacturer of household appliances in Europe and number three worldwide.

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| BSH stands for sustainable added value

Our entrepreneurial activities are directed towards profitable growth, sustainable increases in value and the long-term safeguarding of BSH as a company. We regard the nurturing of our parent companies’ brands as our mission and obligation. By undertaking perma-nent benchmarking and consistently orienting our-selves towards the very best, we constantly improve our positions in the competitive field, and give our-selves the freedom of action to shape our future.

Business volume surged in China and North America in 2013 – and even in the stagnant Western European market, we managed to buck the industry trend with a significant expansion fueled by organic revenue growth of 5.8 percent and new revenues from the Polish consumer products manufacturer Zelmer, whose acquisition was completed in June 2013.

Our goal for the coming decade is to grow faster than the global market. But growth never comes at the cost of quality or our added value. On the contrary: It is our long-term ambition to remain the industry benchmark when it comes to generating enterprise value.

Environmentally sound, climate-friendly practices across the entire value chain have been firmly anchored in our corporate strategy for decades. Our Supplier Code of Conduct sets new standards in the supply chain.

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| BSH stands for responsibility and integrity

We acknowledge our social responsibility. Wherever we operate, our actions are in accordance with the law and with the principles set out in the United Nations Global Compact in relation to human rights, labor relations and environmental protection. By our responsible and conservation-minded treatment of resources we set standards for sustainable development. Our dealings with employees, business partners and shareholders are guided by honesty and integrity.

Protecting our environment and climate at all levels of the value chain has been a pillar of our corporate strat- egy for decades. As a member of the Global Compact and signatory of the Code of Conduct of the European Com- mittee of Domestic Equipment Manufacturers (CECED), we have voluntarily committed to adhere to high environmental and social standards at all our sites.

The BSH program “Social Compliance in the Supply Chain,” launched in 2012, brings new standards and transparency to supplier working conditions. All our suppliers are obliged to sign the BSH Supplier Code of Conduct. Since 2012, BSH has required that new suppliers pass a social audit conducted by an outside certifying authority before any contract is approved. In 2013, we began systematically auditing the approxi-mately 3,000 suppliers that already serve our produc-tion sites.

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| Milestones

1967 Founding of BSH Bosch und Siemens Hausgeräte GmbH as a joint venture between Robert Bosch GmbH and Siemens AG

1972 Fully automatic washer/dryer

1976 The Greek brand Pitsos forms part of BSH

1982 The brand Neff forms part of BSH

1986 Aqua-Stop System for dish-washers (100% protection against water damage)

1987 45 cm dishwasher

1988 CLOU, the non-tipping pull-out oven shelf system

1988/89 The Spanish brand Balay forms part of BSH

1989 Launch NoFrost technology

1991 ⓦ Corporate Environmental Protection department set up and first BSH Environmental Report published

1993 ⓦ Discontinuing use of CFCs/HFCs in Europe

1994 ⓦ Establishment of environmental management system and approval of a binding group-wide environ-mental policy

1995 The Turkish brand Profilo forms part of BSH

1996 BSH products manufactured and marketed in China

The Peruvian brand Coldex forms part of BSH

1997 ⓦ Innovative vacuum cleaner motor design for improved energy effi-ciency and higher suction power

New freshness system with VitaFresh

1998 The Thermador brand forms part of BSH

1999

Steam oven with fixed water connection

ⓦ Production of the country’s first CFC-/HFC-free refrigerators in China

2000 ⓦ Approval of globally valid occupa-tional health and safety guidelines

Fully automatic dishwasher

2002 SLIDE & HIDE®, the fully retract-able oven door

2004 ⓦ BSH signs the UN Global Compact

2005 ⓦ Code of Conduct of the European Committee of Domestic Equipment Manufacturers CECED signed

2006

Dishwasher with VarioSpeed (full performance at double the speed)

Innovation ⓦ Sustainability Corporate development

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2007

New generation of fridge-freezer combination appliances with auto-matic defrost (NoFrost)

ⓦ Exchange scheme for obsolete refrigerators in Brazilian shanty towns

Power-saving compressor tech-nology and aerodynamic systems integrated into vacuum cleaners

2008

Heat pump technology creates world’s most energy-saving dryer

Intelligent Heater inside: The sensoFlow System guarantees maximum coffee indulgence, thanks to its ideal brewing tem-perature.

World’s most energy-efficient dishwasher, featuring Zeolith® drying system

Induction cooktop with LCD screen

ⓦ Launch of the Energy Excellence Initiative: Group-wide control of all marketing and sales activities related to energy efficiency

ⓦ Balance calculation for BSH’s corporate carbon-dioxide emissions

ⓦ Introduction of Compliance Management

2009

7 liter dishwasher

SensorBagless™ Technology in bagless vacuum cleaners ensures cleaning at always optimal perfor-mance level

2010

i-DOS automatic detergent dosing, precise-to-the-milliliter, reduces water consumption

Flexible induction cooktops

2011

New premium class washing machines and dryers: iQ 800 and HomeProfessional

ⓦ Corporate Responsibility and Sustainability department set up

Full-surface induction with TFT Touch Display

New slimline platform for dish-washers: small size – extraordinary dishwashing performance

Technology Center for Laundry Care opens in Berlin – Competence center for washing and drying technologies

Coffee competence center opens in Traunreut – development of auto-matic beverage machines

2012 ⓦ BSH will be the first company in Europe to receive CO2 certificates for environmentally friendly freight transport by rail

ⓦ German Federal Government and Association of German Chambers of Industry and Commerce (DIHK) admit BSH to climate protection companies grouping

Dust separator system Cross-Flow™ in bagless vacuum cleaner Runn’n: for high performance and minimized maintenance

Nofrost fridges with 14% more capacity

2013 Launch Multidoor fridges in China

Opening of a slimline washing machine factory in St. Petersburg

2014 Dishwasher with easy glide racks on all levels

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Casablanca •

Buenos Aires •

Irvine•

• Toronto

New Bern LaFollette

Lima

• St. Petersburg

Çerkezköy • Istanbul

• Kiev

• Moscow

• Helsinki

Stockholm •

• Lisbon

Milton Keynes •

Oslo •

Paris •

Brussels •

Luxembourg •

Milan •

Zaragoza •

Lipsheim Giengen

• Ballerup

Geroldswil •• Vienna

• Prague

• Regensburg Munich

• ZagrebNazarje •

• Michalovce

• Athens

Nauen • Berlin

La Cartuja Montañana

Esquiroz

Bad Neustadt Bretten

Dillingen Traunreut

Budapest •

• Bucharest• Belgrade

• Sofia

Warsaw • Lódz

Santander

Estella • HuarteVitoria

• Amsterdam

Rogoznica

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Plants:

Cooking

Refrigeration/Freezing

Dishwashing

Laundry/Drying

Consumer Products

Motors, pumps

Group headquarters

• Subsidiaries/Sites

BSH Worldwide

As of May 2014

• Johannesburg

• Dschidda• Dubai

• Tel Aviv Wuxi

Chuzhou

• Mumbai

• Bangkok

• TaipehHongkong •

• Seoul

• Kuala Lumpur• Singapore

• Jakarta

Melbourne • Auckland •

• Nanjing

• St. Petersburg

Çerkezköy • Istanbul

• Kiev

• Moscow

• Helsinki

Stockholm •

• Lisbon

Milton Keynes •

Oslo •

Paris •

Brussels •

Luxembourg •

Milan •

Zaragoza •

Lipsheim Giengen

• Ballerup

Geroldswil •• Vienna

• Prague

• Regensburg Munich

• ZagrebNazarje •

• Michalovce

• Athens

Nauen • Berlin

La Cartuja Montañana

Esquiroz

Bad Neustadt Bretten

Dillingen Traunreut

Budapest •

• Bucharest• Belgrade

• Sofia

Warsaw • Lódz

Santander

Estella • HuarteVitoria

• Amsterdam

Rogoznica

Photo creditp. 19 iStockphoto © webphotographeer

BSH Bosch und SiemensHausgeräte GmbHCarl-Wery-Str. 34 81739 Munich, GermanyTel. +49 89 4590-01Fax +49 89 4590-2347www.bsh-group.com

Media contact:Corporate CommunicationsTel. +49 89 4590-2809Fax +49 89 4590-2128corporate.communications@bshg.com

BSH at a Glance and the publica-tions listed below are available in German and English:• Group Annual Report 2013• Sustainability Report 2013

This publication was printed climate neutrally on FSC-certified paper.

Right of amendment reserved, errors excepted.Printed in Germany. May 2014.

© BSH Bosch und Siemens Hausgeräte GmbH, 2014

Reproduction and use in all media, whether complete or in part, is subject to approval.

210 mm

210 mm

Bund 8 mm

124

Dieser Bericht wurde klimaneutral auf FSC®-zertifiziertem Hello Silk Papier gedruckt.

Änderungen, Irrtümer vorbehalten. Printed in Germany. Juni 2013.

© BSH Bosch und Siemens Hausgeräte GmbH.

Nachdruck sowie Verwendung in allen Medien ist auch auszugsweise nur mit Genehmigung gestattet.

BSH Bosch und Siemens Hausgeräte GmbHCarl-Wery-Straße 34, 81739 MünchenTel. +49 89 4590-01Fax +49 89 4590-2347www.bsh-group.de

Pressekontakt:ZentralbereichUnternehmenskommunikationTel. +49 89 4590-2809Fax +49 89 4590-2128corporate.communications@bshg.com

Der Geschäftsbericht und folgende weitere Publikationen sind in Deutsch und Englisch erhältlich:• Nachhaltigkeitsbericht 2012• BSH im Überblick 2013

Kunden im Blick. Nutzen im Sinn. Nachhaltigkeit zum Ziel.

Konsequente Kundenorientierung hat die BSH Bosch und Siemens Hausgeräte GmbH erfolgreich gemacht. Ob Genussmensch oder Ästhet, Technikliebhaber oder Umweltschützer – wir bieten weltweit anspruchsvolle Lösungen mit zukunftsfähiger Technik, herausragen-dem Design, exzellentem Service und supereffizienten Hausgeräten. Viele unserer Kunden entscheiden sich für unsere Produkte, weil sie zum Klimaschutz und zu einer lebenswerten Zukunft beitragen möch-ten. Umweltverträgliches und verantwortungsbewusstes Handeln ist zum unverzichtbaren Fundament unseres unternehmerischen Erfolgs geworden. Wie wir Nutzen für unsere Kunden, die Umwelt und die Gesellschaft schaffen und gleichzeitig unseren langfristigen Erfolg sichern, stellen wir in unserem Geschäfts- und in unserem Nachhaltig-keitsbericht dar.

Beide Berichte stehen als PDF, der Geschäftsbericht auch als E-Paper, im Internet bereit unter:

http://publikationen.bsh-group.de

In einem Geschäftsjahr, das in vielen Märkten von Kaufzurückhaltung

geprägt war, hat die BSH erneut ihren Umsatz steigern können und

ein über den Erwartungen liegendes Ergebnis erwirtschaftet. Unsere

Strategie, den Kundennutzen in den Mittelpunkt zu stellen, hat sich

wieder einmal bewährt. Denn Hausgeräte, die maximalen Komfort und

Spitzendesign mit niedrigem Verbrauch verbinden, überzeugen auch

und gerade in einem wirtschaftlich schwierigen Umfeld.