UCAS Code: RN14

Course Length: 3 Years Full-Time

Start Dates: September 2017, September 2018

Department: Business School

Location: Edge Hill University

• Business Studies at Edge Hill University ranked topin England for personal development and top in theNorth West for teaching, overall satisfaction,academic support and organisationand management in the National Student Survey2016;

• Management Studies at Edge Hill University rankedtop in England for personal development andoverall satisfaction and in the top two in Englandfor academic support and organisation &management in the National Student Survey 2016;

• Gain Associate Member status of the CharteredManagement Institute (ACMI).

This degree covers the fundamentals of business andmanagement practice, with a particular focus on leisureand tourism planning, heritage management, eventmanagement, and the contemporary impacts of leisureand tourism, while also immersing you in accounting,business ethics, business law, economics andmarketing. You will gain an advanced understanding ofhow organisations operate in rapidly changing local and

BSc (Hons) Business and Managementwith Leisure and Tourism

Studying Abroad Option Available Sandwich Year Option Available International Students Can Apply

Work Placement Opportunity

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global environments, develop a broad and theoreticallyattuned grasp of business management, and beencouraged to explore the increasingly complexenvironments in which businesses succeed or fail. The

programme requires you to analyse the wide-rangingissues organisations encounter and allows you to bedirectly involved in the challenges of managing people,finances and customers in a leisure and tourism context.

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Course in Depth

What will I study?

In Year 1 you will study the fundamentals of business andmanagement. You will gain an understanding of businessrelationships and processes, management techniques andeconomic markets.

Year 2 enhances your core knowledge of business andmanagement by allowing you to follow a number ofcompulsory modules alongside options enabling you totailor your degree towards your future career planswithin a leisure and tourism environment.

In Year 3 you will study a variety of contemporarybusiness issues with an emphasis on leisure and tourism,in addition to strategic management. You will alsocomplete a piece of independent research through adissertation, or research based project which enables youto work on a relevant, agreed topic of your choice.

How will I study?

As well as preparing for and attending lectures, seminars,tutorials and workshops, you will spend time reading andcompleting coursework, including written assignments,presentations and posters.

You will have the opportunity to develop youremployability profile through work-related learning orparticipation in a graduate enterprise project. In addition,you will undertake live client projects with organisationsor work on agreed projects with real outcomes andimpact.

How will I be assessed?

Throughout the programme, there is a combination ofdifferent forms of assessment to test intellectualdevelopment, vocational capability and critical thinking.Coursework involves individual and group-basedactivities, case studies and problem-solving exercises.Examinations take a variety of forms, using both seen andunseen questions.

Who will be teaching me?

All of our staff are passionate about student learning anddevelopment. This degree is developed by specialists inleisure and tourism, accountancy, e-commerce, humanresource management, marketing, operationsmanagement, people management, and small andmedium enterprises. The programme team includesresearch-active staff and professionally qualifiedlecturers.

A Great Study Environment

The stunning £8m Business and Law building providesstate-of-the-art teaching and learning facilities forstudents in the Business School and Department of Lawand Criminology.

The three-storey building offers a 100-seat lecturetheatre and modern seminar and meeting rooms. Thereare also social learning areas which encourage a moreinformal and interactive style of learning, in addition to anattractive roof garden and atrium.

Edge Hill Business School is home to a thriving researchcommunity, hosts a growing international partnershipportfolio, and is a member of AACSB International (TheAssociation to Advance Collegiate Schools of Business),the world's largest management education network.

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Modules

Year 1

BUS1012: Business EconomicsBusiness Economics (20 credits)Business EconomicsBusiness Economics covers the basic principles of micro- and macro-economics. The micro element will provide atheoretical base, and thus allow for the study of organisational behaviour in the marketplace. The macro element willequip you with an understanding of the broader national and international environment in which business operates.

BUS1013: Introduction to Accounting and StatisticsIntroduction to Accounting and Statistics (20 credits)Introduction to Accounting and StatisticsIntroduction to Accounting and Statistics focuses on the development and interpretation of financial and statisticsinformation to be used in the context of personal skills development and an understanding of business. The moduleintroduces you to basic accounting statements including the statement of financial position; the income statement andcash flow statements and forecasts.

BUS1014: PPeople and Organisationseople and Organisations (20 credits)PPeople and Organisationseople and Organisations provides a comprehensive foundation to the study of management from both theoreticaland practical perspectives. The module seeks to consider the conceptual frameworks relevant to the behaviour ofindividuals and groups in organisations and examine the issues which are raised in their management. The modulefocuses on three themes: rational modes of management, people strategies and contemporary issues in the workplace.

BUS1015: OperOperations Managementations Management (20 credits)OperOperations Managementations Management is centred on the recognition that resources are scarce and that choices must be madebetween the alternatives available. The module outlines how organisations seek to ensure output is achieved assmoothly, efficiently and profitably as possible.

BUS1016: MarkMarketing for Businesseting for Business (20 credits)MarkMarketing for Businesseting for Business equips you with an appreciation of marketing as one of the central functions of any businessand at the heart of any organisation’s activities. Focusing on customers and successfully meeting their needs is centralto the success of any business organisation. This module provides an introduction to marketing and demonstrates itsimportance to business decision making.

You will select one of the following modules:

BUS1017: Business Start-UpBusiness Start-Up (20 credits)Business Start-UpBusiness Start-Up is a review of entrepreneurial skills and small business development through theoretical concepts ofenterprise, self-employment and small business management, evaluating differing environments within whichenterprise operates. This includes the rise of the digital economy. The module will provide you with an awareness ofemergent business types and their markets and the factors behind small business start-ups, entry routes, funding andbarriers.

BUS1018: Statistics for EconomicsStatistics for Economics (20 credits)Statistics for EconomicsStatistics for Economics provides you with an understanding of, and an ability to apply, a range of mathematical andstatistical concepts and techniques suited to a variety of economic situations. Descriptive statistics and techniquesused for summarising and analysing data are fundamental to the work of business and economics professionals and

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will allow you to present information to a wide range of participants. This module primarily introduces statisticalconcepts and techniques associated with economics and business.

BUS1019: Information and the OrganisationInformation and the Organisation (20 credits)Information and the OrganisationInformation and the Organisation provides an insight into how organisations are creating, collating and making use ofinformation for a range of purposes. Information has been described as the currency of the 21st century; unlike aphysical good it increases not decreases in value as supply increases. The module will examine how businesses manageorganisational processes, provide services, track the behaviour of consumers and forecast demand for products andservices. This comes at a cost and you will also consider the ethical issues around a world where your movements,habits and hobbies can be quantified, anticipated, profiled and packaged for profit.

BUS1025: Designing for an Online PresenceDesigning for an Online Presence (20 credits)Designing for an Online PresenceDesigning for an Online Presence recognises that an organisation's website is its virtual shop window and as such mustbe both appealing to consumers and effective in achieving marketing objectives, including driving sales. Web design isthe art of creating websites that are attractive and easy to use whilst achieving the marketing objectives of theorganisation. This module will provide you with an appreciation of the multiplicity of roles of a website and the rangeof audiences for which one must be designed.

Language modules, delivered at the Edge Hill Language Centre, are available to study as an integral part of this degree.A single Language module can be studied instead of one of the optional modules above.

Year 2

BUS2017: Research Methods for BusinessResearch Methods for Business (20 credits)Research Methods for BusinessResearch Methods for Business are crucial to personal, academic and vocational development. Employers areincreasingly looking for graduates who have specific skills, including those significantly developed through learningabout methods of research. This module introduces these methods and considers how they are required to undertakespecific academic projects, enhance knowledge and understanding, and address specific business issues and practicalmanagerial problems.

BUS2018: Managing the Human ResourceManaging the Human Resource (20 credits)Managing the Human ResourceManaging the Human Resource is concerned with developments in human resource management since the early1980s and current people management practice. In keeping with the management discipline in general, there havebeen a number of significant developments in the management of people over the last few decades, not least with themove away from Personnel Management to Human Resource Management. The module will take a practical yetintegrated approach, as required by today's HR professionals.

LTM2010: Introduction to LIntroduction to Leisure and Teisure and Tourismourism (20 credits)Introduction to LIntroduction to Leisure and Teisure and Tourismourism provides a theoretical basis for understanding the nature of leisure and tourismand for the identification of key issues, problems and trends within these sectors. The module considers thedevelopment of leisure and tourism, the role of different providers, the importance of leisure to different communitiesand the spaces in which leisure takes place. You will examine the economic, social and cultural significance of leisureand tourism and seek to ascertain not only the current importance of leisure and tourism but also how trends mayindicate the future of these industries.

LTM2011: LLeisure and Teisure and Tourism Planningourism Planning (20 credits)LLeisure and Teisure and Tourism Planningourism Planning examines the role of public policy (at central and local government levels) and theplanning processes which have a major impact on leisure and tourism, not only in terms of public sector provision butin shaping the political, economic, social and environmental conditions within which the whole sector operates. The

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module will introduce you to the various perspectives on social policy and facilitate your understanding ofcontemporary debates on the development of public policy and the dynamics and tensions within public and privateprovision. It is also important to recognise that management decision making takes place within the context ofcompeting ideologies, relationships and power bases, and is not simply a matter of the application of technicalexpertise.

You will select one of the following modules:

BUS2019: EmploEmployabilityyability (20 credits)EmploEmployabilityyability encourages you to contextualise and evaluate theoretical perspectives in a practical setting while at thesame time providing an alternative learning environment which informs your future learning processes and outcomes.Workplace experience is increasingly seen as essential in contributing to graduate employability. It is an opportunity tohone employability skills, relate theory to practice and gain experience in a working environment. The module isdesigned to enhance your understanding, skill-base, personal development, aptitude for self-promotion and ability toreflect upon your experience in the workplace. It will also help familiarise you with professional business etiquette.

BUS2020: GrGraduate Enterpriseaduate Enterprise (20 credits)GrGraduate Enterpriseaduate Enterprise enables you to experience running your own company with a number of your colleagues. You cancreate your own product or service, launch it into the marketplace and experience at first hand the issues faced bysmall business owners. You will be supported by your own business consultant who is on secondment from industryand the full resources of the Graduate Enterprise Company.

You will select one of the following modules:

BUS2022: Project ManagementProject Management (20 credits)Project ManagementProject Management allows you to consider project management concepts and practicalities such that the saidconcepts can be applied into a working environment. Project management is an area of study that recognises thatresources are scarce and that choices must be made between the alternatives available in terms of bringing a projectto a satisfactory finish, both on time and within budget. Progressing from basic economic concerns, the moduleconsiders the practical apportionment of people, time, finances and materials and outlines best practice for howorganisations can ensure output is achieved as smoothly and efficiently as possible.

BUS2023: Quality ManagementQuality Management (20 credits)Quality ManagementQuality Management provides you with an understanding of the importance of total quality management which is anessential aspect of every organisation, both manufacturing and service industries, in order to survive in a competitiveenvironment. The essence of total quality management is a dedication to understanding what the customer wants andthen employing resources including people to set up systems and processes to deliver products and services thatensure customer satisfaction and comply with government quality standards.

BUS2024: Managing PManaging Peopleeople (20 credits)Managing PManaging Peopleeople focuses on the drive to privatisation and marketisation that accelerated from 1979 in the UK andshortly after in the USA. The nature of work, as experienced by employees, also changed with significant increases inflexible work patterns and the increasing importance of service sector employment. Hence, the repertoire of skillsrequired of those involved in managing people continues to expand. The purpose of the module is to provide you with acritical understanding of the changing nature of work, as well as raising your awareness of the practical strategies usedby organisations to manage such changes.

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BUS2025: International BusinessInternational Business (20 credits)International BusinessInternational Business examines the UK in the global economy, both in terms of trade and investment. Anunderstanding of the ways in which business operates globally is important in the 21st century. The changing economicsituation and the development of major economies, economic models and cultures will be studied, as well as theinstitutional backdrop.

BUS2026: Global CorporGlobal Corporate Social Responsibilityate Social Responsibility (20 credits)Global CorporGlobal Corporate Social Responsibilityate Social Responsibility examines how the global marketplace presents challenges for organisations tobalance the social, economic and environmental components of their business, while building shareholder value.Organisations that choose to ignore this responsibility risk their futures, reputations and profits and it is thereforeimperative that the modern manager is aware of the various ethical issues that may have an impact upon theirorganisation and devise mechanisms of regulation and control to deal with them. You will examine the pressures fromvarious sources to engage in ethical behaviour. You will also consider ways in which companies can structure theirresponse to these pressures and reflect upon the implications for both business and society of a business ignoring itsethical responsibilities.

BUS2027: Intermediate Economic AnalysisIntermediate Economic Analysis (20 credits)Intermediate Economic AnalysisIntermediate Economic Analysis enables you to develop a deeper understanding of economic concepts, such as supply,demand, price and elasticity. The module also introduces new concepts in both micro and macro-economic analysis.Crucially, micro and macro-economic analysis will be applied to business scenarios. Micro theory will be applied togoods, labour and financial markets. On macro, models of equilibrium in goods and money markets will be covered, aswell as the development of analysis of the main economic indicators, economic policies and the wider economicsituation.

BUS2029: LLeadership Culture and Changeeadership Culture and Change (20 credits)LLeadership Culture and Changeeadership Culture and Change explores the nature of leadership and management roles within an environmentcharacterised by change and cultural and organisational diversity. At an organisational level, the module considers howfar organisational culture and change can be influenced by leaders and managers. At a national level, it considers hownational cultures influence leadership styles and the process of change. Both large-scale organisations and small andmedium sized enterprises will be examined, including an analysis of contemporary trends in these areas.

BUS2030: Finance and PFinance and Performance Managementerformance Management (20 credits)Finance and PFinance and Performance Managementerformance Management will develop your financial knowledge and examine the management of abusiness with a specific focus on the management of finance within the business context. You will investigate theprocesses used to develop information to inform managerial decision making. The module will examine how differentbusiness types use financial data in the measurement of their performance. It will also look at real time companyinformation and decision making and evaluate the significance of the decisions. A key activity will involve investigatingthe measurement of financial performance of a business through analysing and comparing the models available.

BUS2031: Retail MarkRetail Marketing Planningeting Planning (20 credits)Retail MarkRetail Marketing Planningeting Planning recognises that effective marketing planning is essential for all organisations. This moduleoffers you the opportunity to place tactical marketing activities in the context of the marketing planning process.Specifically, this module provides you with the opportunity to examine the complex nature of marketing planning fororganisations in the retail sector which constitutes a dynamic and vital element of the British economy.

BUS2032: BrBranding: Integranding: Integrated Digital Campaignsated Digital Campaigns (20 credits)BrBranding: Integranding: Integrated Digital Campaignsated Digital Campaigns is designed to link brand strategy and positioning to the creative aspects ofbranding, thus preparing you for the marketing, marketing communications and branding industry by building a clear

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bridge between creative solutions and formulating strategy. The module requires you to examine the elementsrequired to build successful brands and specifically the use of traditional and contemporary media.

BUS2033: Social Media Monitoring and AnalyticsSocial Media Monitoring and Analytics (20 credits)Social Media Monitoring and AnalyticsSocial Media Monitoring and Analytics equips you with an appreciation of the need for analytics in the market place.As companies are collecting large amounts of data, marketing decisions made by them have become moredata-oriented. More and more companies are now heavily investing in marketing analytics. Therefore, analysing the'digital footprints' in a meaningful manner is essential. Due to the unstructured nature of data, understandingbehavioural patterns is complex. This module will provide a background understanding of analytics in relation tomarketing strategy and communication.

BUS2034: Services and Experiential MarkServices and Experiential Marketingeting (20 credits)Services and Experiential MarkServices and Experiential Marketingeting examines the implementation of marketing concepts, theories and practices toorganisations operating in today's increasingly competitive environment. As the number of products and servicesincreases, the marketplace as a whole becomes increasingly competitive and crowded. This, coupled with the shiftfrom manufacturing based economies to largely service-based economies, has resulted in a raft of new challenges fortoday’s marketers. You will develop an understanding of the nature and role intangible elements play in creating valuefor consumers, critically analyse the major differences between the marketing of services and physical goods, andapply and evaluate a range of relevant services marketing and experiential marketing theories and tools toorganisational situations.

BUS2035: Consumer BehaConsumer Behaviourviour (20 credits)Consumer BehaConsumer Behaviourviour considers the factors that influence what, where and when consumers buy and what they buy.Understanding the factors that affect buying behaviour enables marketers to predict the response of customers tomarketing strategies. This knowledge can then be fed into the design and innovation process for new products andmarketing campaigns. In addition, you will examine the issues of increasing consumerism and addictive shoppingbehaviours.

BUS2036: International EconomicsInternational Economics (20 credits)International EconomicsInternational Economics will help you to develop a deeper understanding of international economic concepts,including theories pertaining to trade and international investment as well as currency. The theory will be analysed inrespect of trade and foreign direct investment (FDI) flows and movements in currency markets. Major players in theinternational economy will be examined in terms of their development and economic models. The role of institutionssuch as the EU, World Trade Organisation and International Monetary Fund will also be considered.

BUS2037: LaLaw for Businessw for Business (20 credits)LaLaw for Businessw for Business develops your understanding of some of the key principles of law, in terms of how they relate tobusiness and commerce, and apply these to problem situations within a typical business environment. Anunderstanding of some basic legal principles is important to managers, in particular the rules relating to contract,consumer protection, corporate liability and employment.

BUS2038: LLooyalty Generyalty Generation and CRMation and CRM (20 credits)LLooyalty Generyalty Generation and CRMation and CRM centres on how Customer Relationship Management (CRM) is about buildingrelationships with customers in order to develop and build loyalty and so keep customers for longer. This drives higherprofits and keeps competitors out. The module introduces CRM, its impact on business strategy, users' activity, andfirm process and functionality. You will also examine CRM commercial packages.

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If you studied a Language module in Year 1, you may wish to study a further Language module in Year 2. This wouldform an integral part of your degree in place of the optional module choice above.

Year 3

BUS3024: StrStrategic Managementategic Management (20 credits)StrStrategic Managementategic Management explores the process of strategy formulation and implementation and considers how thedecision making process influences the choices made by those involved in deciding the strategic direction oforganisations. You will gain a critical understanding of how psychological, political, economic, social, cultural andtechnological factors influence decision making and the subsequent formulation and implementation of strategy in arange of different types of organisations.

LTM3004: HeritageHeritage (20 credits)HeritageHeritage introduces not only a growing area of tourism and leisure, but one of academic study. The module exploresthe heritage debate and analyses the reasons why preserving the past is considered important in post-industrialsociety. The focus is a contemporary consideration of the meanings attached to heritage by a variety of organisationsand individuals. The module seeks to challenge current attitudes to conservation and develop a high level of criticalthinking. Case studies include both urban and rural environments.

LTM3006: Managing the Impacts of LManaging the Impacts of Leisure and Teisure and Tourismourism (20 credits)Managing the Impacts of LManaging the Impacts of Leisure and Teisure and Tourismourism addresses the undoubted, profound and sometimes catastrophic effectthat leisure and tourism can have on the socio-cultural, physical and natural environments as well as on fragileecosystems. With an increasing emphasis being placed on market positioning based around price rather than quality,as well as spontaneous, unplanned and poorly managed leisure and tourism developments, there has been abreakdown of environmental capacities and the spoiling of the quality of facilities, leisure spaces and destinations. Theresult is that economic, social and environmental indicators consistently show that development is no longersustainable in its present form. This module deals with these issues and assesses the ways in which they are managed.

You will select one of the following modules:

BUS3022: DissertationDissertation (40 credits)DissertationDissertation enables you to produce a key piece of evidence that shows your development over the degree and howyou are now equipped to apply graduate level skills. The module requires the design and implementation of a researchproject in an area of marketing and/or advertising and should include some element of original research, for exampleinterviews or a questionnaire. Support during the dissertation is given by a specified tutor although you will haveoverall responsibility for managing the process.

BUS3023: Extended Business ProjectExtended Business Project (40 credits)Extended Business ProjectExtended Business Project provides an opportunity for you to undertake an in-depth research project for a sponsoringorganisation on a topic of common interest. The nature of the project will be negotiated between you, your supervisorand the sponsoring company.

You will select one of the following modules:

BUS3027: StrStrategic Financial Managementategic Financial Management (20 credits)StrStrategic Financial Managementategic Financial Management introduces some of the techniques used in financial decision making. Anunderstanding of the financial implications of decisions is vital for managers. The module provides an insight into the

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complex issues involved in the financial appraisal of long term projects and allows you to gain a deeper understandingof the theory and practice of strategic financial management.

BUS3029: Seeing the FSeeing the Future - The Neuture - The Next Decade of Commercext Decade of Commerce (20 credits)Seeing the FSeeing the Future - The Neuture - The Next Decade of Commercext Decade of Commerce questions where the challenges of the next decade will comefrom and explores the changing face of commerce. Capitalism is an evolutionary process where new industries, newmechanisms and new ways of working continually emerge overturning the existing status quo. In this module, you willbe asked to explore and decide for yourselves where the big changes of the next decade will come from and how it willimpact upon the world you will graduate into.

BUS3030: Business StrBusiness Strategy and Digital Goodsategy and Digital Goods (20 credits)Business StrBusiness Strategy and Digital Goodsategy and Digital Goods examines the implications of the internet and the rise of ubiquitous mobiledevices that are changing business and society. Specifically, the module will explain how a new economy of creativity,opportunity, connectivity and content has been created. You will consider this 'digital economy', the key conceptsunderpinning commercial activities and investigate how the application of existing theories of competitive advantageand added value can be applied to, or are changed by, digital goods and services that have no physical form.

BUS3031: Global LGlobal Logistics and International Togistics and International Trradeade (20 credits)Global LGlobal Logistics and International Togistics and International Trradeade examines, in a global context, the set of processes required to strategicallymanage materials and product flows from suppliers through to the final customer in order to achieve competitiveadvantage. The module looks at the theoretical background of logistics and considers the practical perspectives oflogistics from an international trade perspective. You will consider how effective logistics and procurement systemscan become key business enablers and contemplate how international supply chains must form a significant element ofthe strategy of any organisation operating on a global basis.

BUS3033: DeDevvelopment Economicselopment Economics (20 credits)DeDevvelopment Economicselopment Economics discusses the key economic, social and political factors responsible for economicdevelopment and growth. In particular, the module provides an insight into economic theories analysing thedevelopment patterns across different countries and explaining differences. You will consider what factors effectivelyenhance or hinder economic growth and explore the relationship of economic development with national andinternational institutions, macro-economic policy and foreign direct investment. The role of civil society and theenvironment on economic development will also be examined, as will socio-economic issues such as poverty andinequality.

BUS3034: ContemporContemporary Issues in Economicsary Issues in Economics (20 credits)ContemporContemporary Issues in Economicsary Issues in Economics provides you with an understanding of, and an ability to critically analyse,contemporary issues in economics. Economic theories and understanding established earlier in the programme will beutilised to analyse contemporary economic situations and policies. The module will cover current, significant economicevents both nationally and internationally, in respect of both the economic situation and policy. All issues will beconsidered from the perspective of business and management.

BUS3036: StrStrategic Human Resource Managementategic Human Resource Management (20 credits)StrStrategic Human Resource Managementategic Human Resource Management critically investigates how far human relationships are central to StrategicHuman Resource Management (SHRM). The module takes a cross disciplinary approach making content as relevant tohealth and education as it is to sport, events management or any other organisational setting which requires peoplemanagement. We will place the module inside the globalised context with a focus on developments in cross industry,cross continent context where the ‘soft’ rhetoric of people as an organisation’s greatest assets often collides with the'hard' reality that 'people' constitute only a part of an organisations strategic thinking and are used like any other assetor resource.

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BUS3037: Organisational MisbehaOrganisational Misbehaviourviour (20 credits)Organisational MisbehaOrganisational Misbehaviourviour takes a critical position in reflecting on why it seems almost inevitable for institutionsand their employees to misbehave. Topics covered will include institutional racism, policitians’ expenses, and the Liborinterest rate scandal. We will critically review such instances of personal and institutional misbehaviour to understandwhy it appears so difficult for organisation’s and their employees to act in a way which is both ethical and aligns withthe moral norms we expect from our principal institutions.

BUS3039: Global MarkGlobal Marketing Managementeting Management (20 credits)Global MarkGlobal Marketing Managementeting Management encourages you to develop an informed appreciation of international marketing in thecontext of emerging world markets and increasing globalisation. The module provides you with the means to integrateaspects of operational marketing within a strategic and international perspective. In particular, you will study how andwhy companies choose to operate internationally, the entry strategies available to them, globalisation and theinternational marketing environment.

BUS3040: MarkMarketing and Societyeting and Society (20 credits)MarkMarketing and Societyeting and Society will help you to define and understand how marketing in society is utilised as a tool for publicservices such as charities, government and the health service. This will involve the study of the business and socialenvironments in terms of their target audiences, resources, planning, education and current changes. The module willfamiliarise you with key models of behaviour change and the role of stakeholders, values, beliefs, emotions andlifestyles in influencing such change, with emphasis on environmentally sustainable behaviour. You will also beintroduced to a practical and reflective campaign process that supports the use of social marketing to achievebehaviour change.

BUS3041: AdvAdvertising in Markertising in Marketing Communicationseting Communications (20 credits)AdvAdvertising in Markertising in Marketing Communicationseting Communications enables you to study the role of advertising in online and offline integratedmarketing communications strategies. You will drill into the elements that comprise individual adverts and considerhow the range of online and offline media vehicles available to deliver them have blurred the boundaries betweenadvertising and other elements of the promotional mix. It is important that you understand the strategic role ofadvertising and the rationale that underpins the design and development of individual adverts. In addition, you need tounderstand the place of advertising within the marketing communications techniques available to marketers, whilstunderstanding the effects advertising has on the consumer and the debates that emanate from those effects.

BUS3042: MarkMarketing Simulationeting Simulation (20 credits)MarkMarketing Simulationeting Simulation is designed to provide an understanding of marketing management and planning and to engageyou in the marketing decision-making process via the use of a marketing simulation package. Working in a group, youwill analyse the marketing environment, undertake competitor analysis, manage the marketing mix, and decide thepositioning of your product portfolio.

BUS3044: Entrepreneurship and InnoEntrepreneurship and Innovationvation (20 credits)Entrepreneurship and InnoEntrepreneurship and Innovationvation considers how to turn a good idea into a successful market-leadingproduct. Entrepreneurship and innovation go hand in hand and involve the development and release of a new product/service or the repacking of an existing one to provide competitive advantage or even create new markets. This moduleexplores a variety of concepts around strategic entrepreneurship and intrapreneurship. We will examine thedifference between an idea, an invention and an innovation and provide you with a case-led understanding of theprocess in action, from creation to implementation. Moreover, it provides you with a number of tools and techniques tocritically evaluate success and build on your previous experiences of work-based learning or enterprise education.

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LTM3005: EvEvents Managementents Management (20 credits)EvEvents Managementents Management focuses on the events industry, an important and economically dynamic part of the leisure andtourism industry. Each year, an increasing number and variety of events occur throughout the United Kingdom.Business, sporting, cultural and mega-events dominate the media, utilise and dominate transport systems, and fillhotels. They provide an important source of wealth, giving an important boost to economies, generating revenue andemployment. Though the benefits are often well publicised, event management is often problematic as organisersattempt to balance perceived benefits against a range of impacts. This module deals with these issues and allowsyou to reflect upon the practice of event management and consider the key problems associated with hosting events.

If you studied Language modules in Years 1 and 2, you may wish to study a further Language module in Year 3. Thiswould form an integral part of your degree in place of one of the optional modules above.

Optional modules provide an element of choice within the programme curriculum. The availability of optional modulesmay vary from year to year and will be subject to minimum student numbers being achieved. This means that theavailability of specific optional modules cannot be guaranteed. Optional module selection may also be affected bytimetabling requirements.

Timetables

Timetables for your first week are normally available at the end of August prior to enrolment in September. You canexpect to receive your timetable for the rest of the academic year during your first week. Please note that while wemake every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place onany day of the week. Wednesday afternoons are normally reserved for sports and cultural activities.

Disclaimer

Every effort has been made to ensure the accuracy of our published course information, however our programmes aresubject to ongoing review and development. Changing circumstances may necessitate alteration to, or the cancellationof, courses.

Changes may be necessary to comply with the requirements of accrediting bodies, revisions to subject benchmarksstatements, to keep courses updated and contemporary, or as a result of student feedback. We reserve the right tomake variations if we consider such action to be necessary or in the best interests of students.

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Entry Criteria

Entry Requirements

112 UCAS Tariff points. No specific subjects are required.

Example Offers

Some typical examples of how you can achieve 112 UCASTariff points are detailed below.

• A LA Leevvelsels – BBC;

• BTEC Extended Diploma (BTEC Extended Diploma (or combination of BTECor combination of BTECQCF qualifications)QCF qualifications) – Distinction, Merit, Merit(DMM);

• Access to Higher Education DiplomaAccess to Higher Education Diploma – 45 credits atLevel 3, for example 15 credits at Distinction and30 credits at Merit. The required total can beattained from various credit combinations.

Please note, the above examples may differ from actualoffers made. A combination of A Level and BTEC awardsmay be accepted.

As long as you have a minimum of two A Levels (orequivalent), there is no maximum number ofqualifications that we will accept UCAS points from. Thisincludes additional qualifications such as the WelshBaccalaureate and Extended Project Qualification (EPQ),AS Levels that haven't been continued to A Level, andGeneral Studies AS or A Level awards.

For further information on how you can meet the entryrequirements, including details ofalternative qualifications, please visitwww.edgehill.ac.uk/offers.

EU students can get country-specific information aboutthe University's entry requirements and equivalentnational qualifications at www.edgehill.ac.uk/eu.

International students should visit www.edgehill.ac.uk/international for information on the entry criteria foroverseas applicants.

Recognition of Prior Learning

Edge Hill University recognises learning gainedelsewhere, whether through academic credit andqualifications acquired from other relevant courses ofstudy or through recognition of an individual'sprofessional and employment experience (also referredto as 'experiential learning').

Previous learning that is recognised in this way may beused towards meeting the entry requirements for aprogramme and/or for exemption from part of aprogramme. It is your responsibility to make a claim forrecognition of prior learning. For guidance, please consultthe University's Recognition of Prior Learning Policy andcontact the faculty in which you are interested instudying.

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Career Prospects

What are my career prospects?

Upon successful completion of this degree, you will beentitled to Associate Member status of the CharteredManagement Institute (ACMI)

As a BSc (Hons) Business and Management with Leisureand Tourism graduate, you will be qualified to work inareas such as leisure and tourism, accountancy,administration, banking, education, finance, humanresource management, marketing, public sectormanagement, retailing, small and medium sizedenterprise management, general management, andspecialist functions. Alternatively, you may wish toundertake further study and progress to a Mastersdegree.

How can I enhance my employability?

It is useful to consider, even before you apply, how youwill spend your time while studying and make the most ofyour university experience.

Optional, additional activities may be available on thisdegree which could help to prepare you for a stimulatingand rewarding career. These include:

• Sandwich YSandwich Yearsears - you may have the opportunity toapply to complete a sandwich year placement,usually as the third year of a four year degree, andgain highly relevant work experience;

• ErErasmus+ and Studyasmus+ and Study AbroadAbroad - you may have theopportunity to apply to spend time studying orworking abroad, usually as the third year of a fouryear degree, enabling you to immerse yourself in adifferent culture;

• Language LLanguage Learningearning - you may be able to selectlanguage modules, delivered at the Edge HillLanguage Centre, as an integral part of your degree(for which you will gain academic credits).Alternatively, it may be possible to participate inLanguage Steps classes as additional study.

Please note, the availability of these additional activitiescannot be guaranteed for all students. Depending onavailability and the number of students wanting toparticipate, there may be a competitive applicationprocess for sandwich year placements or studying abroadopportunities or you may be required to secure a relevantplacement yourself.

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Finance

Tuition Fees

If you are a prospective UK or EU student who will bejoining this undergraduate degree in academic year2017/18, the tuition fee will be £9,250 perannum. Tuition fees for international students enrollingon the programme in academic year 2017/18 are£11,575 per annum.

The University may administer a small inflationary rise intuition fees, in line with Government policy, insubsequent academic years as you progress through thecourse.

Financial Support

Subject to eligibility, UK and EU students can apply for aTuition Fee Loan from the Government to cover the fullcost of tuition fees. UK students may also be eligible toapply for additional funding to help with living costs.

For comprehensive information about the financialsupport available to eligible UK and EU students joiningthis programme in academic year 2017/18, together withdetails of how to apply for funding, please view ourMoney Matters 2017/18 guide at www.edgehill.ac.uk/undergradfinance2017.

Financial support information for international studentscan be found at www.edgehill.ac.uk/international/fees.

Scholarships

Edge Hill University offers a range of scholarships with acompetitive application process for prospective full-timeundergraduate students. These scholarships aren't linkedto academic success and celebrate determination, talentand achievement beyond your coursework, for instancein creativity, enterprise, ICT, performance, sport orvolunteering.

Additional scholarships, which you may qualify to receive,reward outstanding grades and are available to eligibleUK and EU students.

To find out more about scholarships, to assess youreligibility, and to meet some of our dedicated scholarshipwinners, visit www.edgehill.ac.uk/scholarships.

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Apply

How to Apply

Apply online through UCAS at www.ucas.com.

Visit www.edgehill.ac.uk/applyucas to find out moreabout the application process.

Should you accept an offer of a place to study with us andformally enrol as a student, you will be subject to theprovisions of the regulations, rules, codes, conditions andpolicies which apply to our students. These are availableat www.edgehill.ac.uk/studentterms.

Visit Us

If you are considering applying to study at Edge HillUniversity, the best way to gain an insight into studentlife is to discover our stunning campus for yourself byattending an open day. You can view dates and book yourplace at www.edgehill.ac.uk/opendays.

Alternatively, if you are unable to attend an open day, youcan find out more about all of our events for prospectivestudents, including monthly campus tours,at www.edgehill.ac.uk/visitus.

Request a Prospectus

If you would like to explore our full range of degreesbefore you apply, you can order an undergraduateprospectus at www.edgehill.ac.uk/undergradprospectus.

Get in Touch

If you have any questions about this programme or whatit's like to study at Edge Hill University, please contact:

• Course Enquiries

• Tel: 01695 657000

• Email: study@edgehill.ac.uk

International students should visit www.edgehill.ac.uk/international or email international@edgehill.ac.uk withany queries about overseas study.

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