Brought to you by: Eco-$mart, Inc. .

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Brought to you by: Eco-$mart, Inc. www.eco-smart.com

Transcript of Brought to you by: Eco-$mart, Inc. .

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Brought to you by:

Eco-$mart, Inc.www.eco-smart.com

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• Specialty Polymers is a family owned business that has been in business for almost 40 years

• Manufactures water based polymers that are used in paints, sealers and adhesives

• Currently Specialty employs more than 100 people, with many employees having been with the company more than 30 years.

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Woodburn, Oregon5 acre facility

Chester, South Carolina23 acre facility

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• TorZo Timeline

• In 2005 Specialty Polymers developed a polymer infusion process for solid wood application. Created a division called WoodSure.

• Started out with applications such as pen blanks, knife handles, turkey calls, etc.

• Expanded into furniture, countertops and flooring.

• In 2007, started conducting market research for sustainable market using “green” composite board materials.

• Following overwhelming market response, in early 2008 Specialty Polymers created a new division called TorZo Surfaces.

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Flooring

Arts & Crafts

Countertops

Furniture

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• Branded TorZo Surface Products

•Trademarks

•Literature

•Website

•Samples: 4” and 12” drop edge

• Sent out hundreds of samples to architects and designers

• Validated product through successful installations

• Validated production capabilities

2008 Accomplishments

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Manufacturing Steps

• QC Composite Boards

• Indure - MDF - Sierra Pine

• Orient - Timber Strand - Weyerhaeuser

• Seeta - Sunflower seed hulls - Environ Biocomposites

• Durum - Wheat stalks - Environ Biocomposites

• Trim boards to size

• Run through infusion process

• Sand both sides of each board to 220 grit

• Indure, Orient, Seeta, Durum

• Fill and sand both sides of each board

• Orient, Seeta, Durum

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Infusion Process

• Use a vacuum/pressure process to infuse polymer completely through the board

• Polymer fills micro-voids within the cellulose material

• Polymer does not fill macro-voids between the cellulose material

• Process is density based, lower density results in higher infusion

• The polymer system is completely crosslinked, creating a uniform surface material.

• The resulting polymer system is similar to Plexiglass

• This makes it very easy to sand and machine

• This also makes the entire board hard, not just the surface

• Organic dyes are added to the polymer system, making the color consistent throughout the board.

• There are separate polymer tanks for each color

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Process Loading AreaProcess Polymer Tanks (multiple color tanks)

Process Vessels

TorZo has a capacity of 50,000+ sq-ft/month

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• Infusion process transforms sustainable composite materials that are used as backing or decorative applications, into very durable high wear application surface materials.

• The result: hardness characteristics greater twice that of hardwood. Indure Janka Ball test >7,000 psi

• Adds the “sizzle” look that architects and designers really like.

Why Infuse ?????

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• Indure - Medium Density Fiber BoardFormaldehyde Free, FSC

• Orient - Timber Strand BoardRecycled Chip Board, SFI

• Seeta - Sunflower Seed HusksAgricultural Based, Formaldehyde Free

• Durum - Wheat stalksAgricultural Based, Formaldehyde Free

The TorZo Product Line

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Indure Durum Orient Seeta

• Onyx

• Cocoa

• Copper

• Natural

Standard TorZo Colors

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Indure

65% MDFformaldehyde free, FSC

Built Up Edge

Radial Edge

Drop Edge

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Orient

75% recycled wood chips, SFI

Bar TopsConference Table

Credenza Top

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Seeta70% sunflower seed hulls, agricultural

100% formaldehyde free

Radial Edge

Countertop

Vanity

Reception Desk

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Durum

70% agricultural wheat, agricultural100% formaldehyde free

Drop Edge

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• Ease of fabrication, allows for horizontal and vertical applications.

• TorZo products have a wide range of looks.

• The four products have very different design appeals.

• Installation costs are similar to Corian, which is a relatively large market.

TorZo’s Advantages

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TorZo Applications

• Horizontal

• Table Tops

• Vanities

• Countertops

• Flooring

• Tiles

•Vertical

•Dividers

•Wains Coating

•Panels

•Cabinets

•Tiles

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• Applications

• Reception Desks

• Table Tops

• Countertops

• Furniture

• Panels

• Dividers

• Wanes Coating

• Installations

• Schools

• Libraries

• Universities

• Condos

• Banks

• Restaurants

• Hotels

• Airports

TorZo Installations

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Fabrication – Wood, Wood, Wood!

• TorZo has properties very similar to many hardwoods. When fabricating, think wood!

• Sanding is straight forward.

• Cutting and machining is done using carbide blades and bits.

• Gluing can be done using Titebond III adhesive. A 2-part solid surface epoxy can also be used.

• Coating is applied using any number of acrylic based coatings.

• CNC machines work great!

• This is why cabinet manufacturers are great (but not required). They usually have CNC machines and spray systems.

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Edge Techniques

Orient – Drop Edge

Durum– Drop Edge

Seeta – Built-up Edge

Indure – Built-up Edge

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Seaming Techniques

Seeta – seamed edgeDurum – seamed edge

Seeta – Flooring

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TorZo Sales 2008

• Up until now, all TorZo sales have been a “spec’d” sale. Samples to architect/designer, the architect spec’s the product and 6-18 months later the project gets built.

• It’s all about samples, samples, samples!

• Sales have been commercial

• In beginning stages of setting up distribution network

• In beginning stages of targeting OEMs

• Have limited wholesale showroom accounts which are critical for residential sales.

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Some Challenges Going Forward

•TorZo is a new product -- increasing awareness by adding distributors, attending trade shows, marketing and PR.

•Product does require a top coat, which is an added step -- need to have the right fabrication network set up.

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TorZo Sales 2009

• Aggressively sign on US distributors, with continued focus on commercial architects and designers.

• Goal to distribute over 5,000 samples in 2009

• Continue to look for OEM type applications

• Increase push at wholesale showrooms

• Start looking into international distribution