Eco-$mart LED INNOVATION THROUGH TECHNOLOGY Innovation through earth friendly technology.
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Transcript of Brought to you by: Eco-$mart, Inc. .
Brought to you by:
Eco-$mart, Inc.www.eco-smart.com
• Specialty Polymers is a family owned business that has been in business for almost 40 years
• Manufactures water based polymers that are used in paints, sealers and adhesives
• Currently Specialty employs more than 100 people, with many employees having been with the company more than 30 years.
Woodburn, Oregon5 acre facility
Chester, South Carolina23 acre facility
• TorZo Timeline
• In 2005 Specialty Polymers developed a polymer infusion process for solid wood application. Created a division called WoodSure.
• Started out with applications such as pen blanks, knife handles, turkey calls, etc.
• Expanded into furniture, countertops and flooring.
• In 2007, started conducting market research for sustainable market using “green” composite board materials.
• Following overwhelming market response, in early 2008 Specialty Polymers created a new division called TorZo Surfaces.
Flooring
Arts & Crafts
Countertops
Furniture
• Branded TorZo Surface Products
•Trademarks
•Literature
•Website
•Samples: 4” and 12” drop edge
• Sent out hundreds of samples to architects and designers
• Validated product through successful installations
• Validated production capabilities
2008 Accomplishments
Manufacturing Steps
• QC Composite Boards
• Indure - MDF - Sierra Pine
• Orient - Timber Strand - Weyerhaeuser
• Seeta - Sunflower seed hulls - Environ Biocomposites
• Durum - Wheat stalks - Environ Biocomposites
• Trim boards to size
• Run through infusion process
• Sand both sides of each board to 220 grit
• Indure, Orient, Seeta, Durum
• Fill and sand both sides of each board
• Orient, Seeta, Durum
Infusion Process
• Use a vacuum/pressure process to infuse polymer completely through the board
• Polymer fills micro-voids within the cellulose material
• Polymer does not fill macro-voids between the cellulose material
• Process is density based, lower density results in higher infusion
• The polymer system is completely crosslinked, creating a uniform surface material.
• The resulting polymer system is similar to Plexiglass
• This makes it very easy to sand and machine
• This also makes the entire board hard, not just the surface
• Organic dyes are added to the polymer system, making the color consistent throughout the board.
• There are separate polymer tanks for each color
Process Loading AreaProcess Polymer Tanks (multiple color tanks)
Process Vessels
TorZo has a capacity of 50,000+ sq-ft/month
• Infusion process transforms sustainable composite materials that are used as backing or decorative applications, into very durable high wear application surface materials.
• The result: hardness characteristics greater twice that of hardwood. Indure Janka Ball test >7,000 psi
• Adds the “sizzle” look that architects and designers really like.
Why Infuse ?????
• Indure - Medium Density Fiber BoardFormaldehyde Free, FSC
• Orient - Timber Strand BoardRecycled Chip Board, SFI
• Seeta - Sunflower Seed HusksAgricultural Based, Formaldehyde Free
• Durum - Wheat stalksAgricultural Based, Formaldehyde Free
The TorZo Product Line
Indure Durum Orient Seeta
• Onyx
• Cocoa
• Copper
• Natural
Standard TorZo Colors
Indure
65% MDFformaldehyde free, FSC
Built Up Edge
Radial Edge
Drop Edge
Orient
75% recycled wood chips, SFI
Bar TopsConference Table
Credenza Top
Seeta70% sunflower seed hulls, agricultural
100% formaldehyde free
Radial Edge
Countertop
Vanity
Reception Desk
Durum
70% agricultural wheat, agricultural100% formaldehyde free
Drop Edge
• Ease of fabrication, allows for horizontal and vertical applications.
• TorZo products have a wide range of looks.
• The four products have very different design appeals.
• Installation costs are similar to Corian, which is a relatively large market.
TorZo’s Advantages
TorZo Applications
• Horizontal
• Table Tops
• Vanities
• Countertops
• Flooring
• Tiles
•Vertical
•Dividers
•Wains Coating
•Panels
•Cabinets
•Tiles
• Applications
• Reception Desks
• Table Tops
• Countertops
• Furniture
• Panels
• Dividers
• Wanes Coating
• Installations
• Schools
• Libraries
• Universities
• Condos
• Banks
• Restaurants
• Hotels
• Airports
TorZo Installations
Fabrication – Wood, Wood, Wood!
• TorZo has properties very similar to many hardwoods. When fabricating, think wood!
• Sanding is straight forward.
• Cutting and machining is done using carbide blades and bits.
• Gluing can be done using Titebond III adhesive. A 2-part solid surface epoxy can also be used.
• Coating is applied using any number of acrylic based coatings.
• CNC machines work great!
• This is why cabinet manufacturers are great (but not required). They usually have CNC machines and spray systems.
Edge Techniques
Orient – Drop Edge
Durum– Drop Edge
Seeta – Built-up Edge
Indure – Built-up Edge
Seaming Techniques
Seeta – seamed edgeDurum – seamed edge
Seeta – Flooring
TorZo Sales 2008
• Up until now, all TorZo sales have been a “spec’d” sale. Samples to architect/designer, the architect spec’s the product and 6-18 months later the project gets built.
• It’s all about samples, samples, samples!
• Sales have been commercial
• In beginning stages of setting up distribution network
• In beginning stages of targeting OEMs
• Have limited wholesale showroom accounts which are critical for residential sales.
Some Challenges Going Forward
•TorZo is a new product -- increasing awareness by adding distributors, attending trade shows, marketing and PR.
•Product does require a top coat, which is an added step -- need to have the right fabrication network set up.
TorZo Sales 2009
• Aggressively sign on US distributors, with continued focus on commercial architects and designers.
• Goal to distribute over 5,000 samples in 2009
• Continue to look for OEM type applications
• Increase push at wholesale showrooms
• Start looking into international distribution