Brochure Science without Borders 2013-2014

Offer – Science without Borders September 2013 – July 2014 Rotterdam University of Applied Sciences

Science Without Borders 2013-2014

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Contents

Introduction ..................................................................................................................... 3

Semester programmes .................................................................................................... 5

One year programmes .................................................................................................... 7

Overview offer Rotterdam University of Applied Sciences .............................................. 8

Programmes offered by the different Schools

School of Built Environment ............................................................................................ 9

Rotterdam Mainport University of Applied Sciences ..................................................... 11

School of Business and Management Studies ............................................................ 125

School of Financial Management and School of Commercial Economic Studies ..... 2419

Rotterdam Business School ....................................................................................... 253

Willem de Kooning Academy ........................................................................................ 27

Contact Information ....................................................................................................... 32


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Introduction

Below you will find our offer of educational programmes. As a Science Without Borders student you can choose two semester programmes or a one year programme.Two semesters form a full one-year study programme of 60 ECTS (European grading system) or 1680 hours (contact and self-study hours).

These programmes are offered by the School of Built Environment, Rotterdam Mainport University, School of Business and Management Studies, School of Financial Management and School of Commercial Management Studies, Rotterdam Business School and the Willem de Kooning Academy. All schools are part of Rotterdam University of Applied Sciences. The International Office of Rotterdam University of Applied Sciences is coordinating this exchange programme and will be your first contact person.

We hope that our offer will inspire you to join us for a one year programme. We are looking forward to welcome you and show you what Rotterdam can offer in the field of innovation and business.

Bem-vindo a Rotterdam University of Applied Sciences!

Annekéke van Kekem Head of International Relations School of Built Environment Jeroen Visser Coordinator Exchange programme Logistics and Transport Management Rotterdam Mainport University Maaike Klootwijk Coordinator of International Relations School of Business and Management Studies Hans van Oudheusden Head of International Relations School of Financial Management


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Ria Slingerland Head of International Relations School of Commercial Management Studies Heleen Harms Head of International Relation Office Rotterdam Business School Cora Santjer Head of International Relations Willem de Kooning Academy Fiona Waldram Head International Office Rotterdam University of applied sciences


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Semester programmes 1. Supply Chain Management Admission requirements:

• 2 years of bachelor studies if a 3 year programme 3 years of bachelor studies if a 4 year programme

• Basic knowledge of logistic processes • Satisfactory proficiency in English (IELTS score of 6.0/Toefl IBT 80)

Start date: Fall semester 2. Maritime Transport and Management Admission requirements:


• Basic knowledge of logistic and/or maritime processes • Satisfactory proficiency in English (IELTS score of 6.0/Toefl IBT 80)

Start dates: Fall and Spring semester 3. Technology and Management Admission requirements:


• Basic knowledge of business engineering, other engineering/science studies, business administration or economics

• Satisfactory proficiency in English (IELTS score of 6.0/Toefl IBT 80) Start date: Spring semester 4. International Management and Consultancy Admission requirements:


• Basic knowledge of business engineering, business administration or economics • Satisfactory proficiency in English (IELTS score of 6.0/Toefl IBT 80)

Start date: Fall semester 5. International Business and Career (IBaC) Admission requirements:

• Students in their last year of bachelor studies


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• Basic knowledge of Marketing & Finance • Satisfactory proficiency in English (IELTS score of 6.0/Toefl IBT 80)

Start dates: Fall and Spring semester 6. International Business Experience (IBEX) Admission requirements:


• Basic knowledge of Marketing & Finance • Satisfactory proficiency in English (IELTS score of 6.0/Toefl IBT 80)

Start dates: Fall and Spring semester 7. International Human Resource Management (IHRM) Admission requirements:


• Basic knowledge of business • Satisfactory proficiency in English (IELTS score of 6.0/Toefl IBT 80)

Start date: Fall semester 8. Risk and Investment Management (RIM) Admission requirements:



Start date: Fall semester 9. Opportunities in sustainability and innovation (OSI) Admission requirements:



Start date: Fall semester


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One year programmes 10. Lifestyle and Design (2 semesters: 60 ECTS) Admission Requirements:

• 1 years of bachelor studies in Design if a 3 year programme 2 years of bachelor studies in Design if a 4 year programme

• Portfolio assessment* • Satisfactory proficiency in English (IELTS score of 6.0/Toefl IBT 80)

Start date: Fall semester 11. Graphic Design (2 semesters: 60 ECTS) Admission Requirements:



Start date: Fall semester 12. Fine Arts (2 semesters: 60 ECTS) Admission Requirements:



Start date: Fall semester

*Your portfolio should consist of at least 20 samples of creative work should be of prior creative work, documented in high-quality photos if necessary. Despite the digital age in which we live, the ability to draw is essential for all courses at our Academy.. In addition to photographs, slides and, if applicable, 3D work your portfolio should include some drawings and/or sketches.


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Overview offer Rotterdam University of Applied Sciences

Title course

Fall Spring One year start Fall

ECTS

Supply Chain Management X X 30

Maritime Transport and Management X X 30

Technology and Management X 30

International Management and Consultancy

X 30

International Business and Career X X 30

International Business Experience X X 30

International Human Resource Management

X 30

Risk and Investment Management X 30

Opportunities in sustainability and innovation

X 30

Lifestyle and Design X 60

Graphic Design X 60

Fine Arts X 60


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Overview of programmes offered by the different Schools School of Built Environment

1. Supply Chain Management: 30 ECTS, Fall semester Why choose Supply Chain Management? Are you interested in logistical processes within organisations? Do you want to study in an international environment in a modern business city with the largest port of Europe, Rotterdam? Then Supply Chain Management might be the programme for you!

Most companies have good ideas about how to organize their primary logistics. Each company, however, is part of a network of supply chains that may need a different approach. In these networks all kinds of individual goals are pursued which may lead to sub-optimized products and services. Supply chain management considers all the stakeholders’ goals and in particular those of the final customer. In this minor, supply, production and distribution processes are analysed with a variety of methods and tools and are assessed on predetermined criteria which meet the needs of the stakeholders of the supply chain.

Rotterdam plays a vital role in many supply chains. The port itself needs to be able to process the enormous volume in bulk and TEUs as efficiently as possible. The correct choice of strategy and the correct configuration and control of processes is of high importance. The minor SCM closely cooperates with the research centre Sustainable Solutions RDM.

The programme Theoretical programme (15 ECTS): - Business Process Management and Certified Supply Chain Professional are based

on the curriculum developed by the APICS organization. - Methods and Tools is based on the Lean Six Sigma theories and the SCOR model

developed by the Supply Chain Council. - Efficient Consumer Response and Service Management - Logistics and Management is a module based on the strategies described and

developed by Martin Christopher, Professor at Cranfield University. Practical programme (15 ECTS): - SCM in retail: development of a commercial and logistics supply chain for a retail

company.


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- CMI Six Sigma is a project based on a distribution case study, in which the lean techniques and Six Sigma project methodology have to be used.

- SCOR: research a supply chain in an existing company in a distribution, construction, or healthcare environment. Projects are done in close cooperation with research centres.

- Contemporary issues: A wide variety of external activities need to be done and guest lectures need to be organized and attended (per team of students).

Contemporary, Innovative and International The field of supply chain management is constantly changing. Therefore students are challenged to actively participate in external activities organized by branch organizations such as Dinalog, VLM/JLN, EVO and others. Internationally the minor has connections with APICS and the Supply Chain Council. A membership of JLN (fee approx. €25) and SCC (no charge) is required for the minor.

The students take part in contemporary research studies initiated by the minor itself or the research centre Logistics. By using the SCOR method — currently version 10 — part of a company’s supply chain is described, analysed and assessed. After research, in which innovative tools are applied from the Lean Six Sigma toolbox and the most


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recent SCOR developments, advice and recommendations are presented to a board of professionals.

Exceed expectations! Studying the minor supply chain management means you need the practical, innovative and hands-on mentality associated with the city of Rotterdam. After completion of the minor you will be able to use tools of Lean Six Sigma and SCOR to analyse supply chain processes. You will be able to develop logistics concepts and you will have obtained excellent project management skills. You will understand the different objectives of the supply chain partners and the changes needed for supply chain optimisation. We strive for all our students to be competent in the professional field of supply chain management and, like the slogan of Rotterdam University says, ‘to exceed expectations’, both during their studies and in their professional life.

Extra qualifications: After completion of the minor you are well-prepared for passing the CPIM certification programme of APICS. The certificate is internationally recognized in logistics.

After completion of the minor you should be able to pass for the Six Sigma Green belt certification based on the lean tools and techniques used in the six sigma project in the minor.

For more information about this programme please contact Hanny van Hoeve, international coordinator of the programme of Logistics and Economics, offering the minor Supply Chain Management. [email protected]

mailto:[email protected]


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Rotterdam Mainport University of Applied Sciences

2. Maritime Transport and Management: 30 ECTS, Fall and Spring semester Rotterdam Mainport University (RMU) is the result of a joint venture between the STC Group and the Rotterdam University of applied sciences. RMU offers bachelor degrees in Mainport related topics such as Transport and Logistics, Ship building and Chemical Process Engineering. Using the hands-on experience from professional practice is essential in all programmes and it enables us to adequately respond to the needs arising in professional practice in the biggest port in Europe.

Students are prepared for a profession in a global economy and on an internationally oriented labour market. In addition to international courses and projects, several international activities are organized, varying from study visits, excursions and practical training abroad to exchange programmes for students and teaching staff. One of these programmes is the Student Exchange Programme in Logistics and Transport Management.

The RMU building At this unique location in Europe, near the Port of Rotterdam, we provide the Bachelor’s degree programme Logistics and Transport Management. The Port of Rotterdam is Europe’s largest logistics and industrial hub, a gateway to the European market consisting of 450 million consumers. The port of Rotterdam is situated directly on the North Sea. The European market is accessible from Rotterdam via five competing transport modes: road, rail, inland shipping, coastal shipping and pipeline. One of the


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main advantages of Rotterdam is its location on the estuary of the rivers Rhine and Maas. As a result, efficient and economical transport by inland shipping is possible deep into the heart of Europe. Investments in new and better infrastructure is taking place continuously. The development of the second Maasvlakte is an example of this. By reclaiming land from the sea the port of Rotterdam will be able to increase and therefore be prepared for the future.

The Student Exchange Programme Logistics is very international in scope and requires skilled communicators in the English language. Therefore the international programme is fully provided in English and compulsory for all students Logistics and Transport Management. This part is also an exchange programme, accessible to third and fourth year students from our partner universities, who will join the Dutch and other international students. The programme covers one semester (two quarters). You can decide if you want to start in September or in February.

Fall semester 2013 (September – January)

Quarter 1 (MPM 1)

Maritime Transport and management

ECTS Quarter 2 (MPM 2)

Ports and Hinterland

ECTS

(Inland)Terminal Management 3 Europort management game (serious gaming)

2

Maritime market analyses and forecasting

1 Port and Transport Economics, Law and Insurance

3

Chain- and Network strategies of Small and Medium sized Enterprises (SMEs) in Mainports 3

Maritime Economics, Law and Insurance

4 Port and Transport Technology and Operations

4

Maritime Technology and Operations 4

MPM today 1

English Language Support 2

Coaching and cultural programme 3

Total 12 18


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Spring semester 2014 (February – July (might be subject to changes)

Quarter 3 ECTS Quarter4 ECTS

Project Traffic management 4 Project Customer Service 4

PI project 4

English Language Support 3

International business 2 Management Skills 3

Serious Gaming (Airline) 2 Serious Gaming (Fresh Express) 2

Operations and Service Management 3 Maritime market analyses and forecasting

1

Coaching and cultural programme 2

Total 11 Total 19

So if you want to:

- take part in an exchange programme in Logistics and Transport Management - visit Europe’s largest port, the Port of Rotterdam - get to know the Netherlands and the Dutch culture - study together with Dutch students and other international students - make a good start in your international career in Logistics and Transport anagement

We invite you to apply for this student exchange programme.

For information about this programme, please contact: Jeroen Visser, [email protected], + 31 10 4486037



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School of Business and Management Studies 3. Technology and Management: 30 ECTS, Spring semester Technology and innovation management nowadays is regarded as a critical area of study in most business schools. This growing importance is partly a strategic response to managing knowledge-driven industry development. In a changing business climate, traditional management needs to combine with pragmatic technology management education that provides rich ground for developing managerial theories that are less “fuzzy” and practically more relevant to industry needs. Management studies are not just about theoretical constructs, but must, instead, address practical resolutions and problem solving in the real business world. Effective management needs an approach that combines general management theories with technology management practice to link business and technology. Course plan Technology and Management will provide you with a complete range of topics that contribute to this field of expertise, situated in an international environment as the harbour of Rotterdam is. With the harbour next door, we will show you around many production facilities, learn you how to understand their business models and the dynamics of Dutch international trade, and place that in a theoretical structure of technology management and entrepreneurship. In our business simulation, in which students run a production facility, you will effectively experience how production, R&D, logistics, finance, marketing and law are not just separate entities with their own purposes – although sometimes they act like they are – but in fact depending on each other, intertwined, add up to what we call an organisation. Please find your complete course plan in the table below. In addition to the main topics above mentioned, we will introduce you to the Netherlands with a comprehensive cultural programme, together with your fellow Dutch students. What students do we seek? This course has been specially developed for science students that like to develop themselves in business administration of the manufacturing industry, but is as well of great interest for students in economics or business that feel comfortable in state-of-the-art, technological production environments. We operate just in the centre of both worlds. You wil be studying together with Dutch students in Business Engineering and other international students.


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Please note that Technology and Management will consume quite some time of your stay in the Netherlands. So if you like to invest in yourself, your development, your future; if you are up to a challenge, if you are enthousiastic and willing to learn, we will be most grateful to receiving you here and will return to you a great deal of knowledge and experience that is ready-to-use after you have successfully finished it. For more information about this programme, please contact Mr. Harald Koning, [email protected], +31 10 7944977

4. International Management and Consultancy: 30 ECTS, Fall semester In every sector of society, change managers and consultants play an essential role in improving the performance of organisations; especially nowadays, where companies need to be extremely adaptive to a continuously changing environment. Consultants, internal or external, analyse problems throughout the organisation and give advice on how companies can innovate in such a way, that they create both profit and customer/employee satisfaction. Change managers are expected to implement these changes or innovations. During this study programme, students acquire the knowledge and skills which will prepare them for a career as a consultant or change manager. With a wide spectrum of consultancy training, assignments and classes, both individually and collectively,

Table Course plan Technology and Management

February – April ECTS

Entrepreneurship (1) 1

International Cooperation (1) 3 Technology Management 2 Project Offshoring 4 Industrial Marketing 3 Coaching and Cultural Programme 2 April – June Entrepreneurship (2) 2 International Cooperation (2) 4 Management 3 Organisational Behaviour 2 New Business Topics 3 Coaching 1 Total 30



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embedded in a context of services management, we offer you a complete consultancy and change management package. If you pass, you will be able to start as a beginning consultant.

Context of services companies The reason we focus on management of services within the consultancy training is, that companies need to distinguish themselves from their competitors by the quality of the services they deliver. The battle for the customer is not to be won by means of the delivery of a product only, but rather by means of the customer's satisfaction with service and treatment. Even in the industrial sector, companies are faced with the challenge of offering product- and service combinations to their customers to create profit. This means that companies have to develop an integrated services concept which has consequences for all company processes (operational processes, marketing, hrm, etc). If you work as a consultant, you need to know the ins and outs of the services sector, that, in the Netherlands, covers approximately 70% of all companies. Please find your complete course plan in the table below. In addition to the main topics above mentioned, we will introduce you to the Netherlands with a comprehensive cultural programme, together with your fellow Dutch students. What students do we seek? This course has been specially developed for students that have a particular interest and talent in management and consultancy issues. We look for students who understand that companies exist of people and that changing organisations is about seeking coherence and consensus between them. You will be studying in an international class, with both Dutch and international students.


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Please note that International Management and Consultancy will consume quite some time of your stay in the Netherlands. If you like to invest in yourself, your development, your future; if you are up to a challenge, if you are enthousiastic and willing to learn, we will be most grateful to receiving you here and will return to you a great deal of knowledge and experience that is ready-to-use after you have successfully finished it. For more information about this programme, please contact Ms. Annemarie Peters, [email protected], +31 10 7945379

Table Course plan International Management and Consultancy

September – November ECTS Consultancy Training and Skills 8 International Management of Services (1) 4 International Law 2 Coaching and Cultural Programme 1 November – February Change Management (theory + assignment) 7 International Management of Services (2) 5 International Risk Management 2 Study Coaching 1 Total 30



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Schools of Financial Management and School of Commercial Economic Studies

5. International Business Experience (IBEX): 30 ECTS, Fall and Spring semester Ever dreamt of attending classes side-by-side with international students? Ever dreamt of really improving your business skills? Then choose IBEX!!

In the near future you are going to enter a globalized world. Companies across the world are interconnected through the flows of goods, money and knowledge. Business is always international business, so you will have to be able to interact with colleagues, clients, investors and suppliers who can be everywhere. The ability to work and communicate across several cultures has become a key factor in business transactions. Can you adapt? Do you have the right skills? What are employers looking for?

Employers, when recruiting new young employees pay careful attention not only to the knowledge, but also to the personal skills of the candidates they are interviewing. The key question is: does the candidate have a well-developed portfolio of knowledge and skills that will enable him or her to make a positive contribution to the international workplace? An international semester can add much to those skills and provides a whole set of new competences. It gives you the opportunity to work with many people from different countries. That is why global businesses seek graduates who have a global awareness.


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In IBEX we receive students from all over the world; often there are more than a dozen nationalities in one class. The IBEX semester has a solid practice-oriented programme developed in consultation with the international business community. Our aim is to expose you to real-world business issues and to understand the nature of globalization and its impact on business practices in multinational firms. In other words: this international semester will provide you with the key knowledge and skills that multinational companies are looking for. The IBEX modules are structured according to a business model often used by big international businesses. That is why there is a strong focus on marketing and finance topics. You will attend classes side-by-side with international students and with other Dutch students from the faculties Finance and Marketing. The modules are offered separately, but interconnected by a real and highly interesting project. In addition, you will visit several multinationals and some international business managers will visit the university and relate their experiences and business skills. At the beginning of the semester you will take part in the introduction week. The programme kicks off with an international lunch, during which you will meet the other students. Furthermore, there are teambuilding activities. During the semester you can also take part in a field trip; depending on the semester the trip will be to either London or Berlin. For more information please check www.rotterdamuniversity.nl/ibex

http://www.rotterdamuniversity.nl/ibex


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6. International Business and Career (IBaC): 30 ECTS, Fall and Spring semester Why choose IBaC? Are you interested in international business? Do you want to work with a real company during your study? IBaC will help you take the next step from student to international business professional by exposing you to real-world business issues. During the semester, we also give you the opportunity to experience a multicultural city together with other students from around the world. IBaC is a truly practice-oriented programme developed in consultation with the international business community. The Programme IBaC has a strong focus on marketing, finance and business skills. During the semester you will form a consultancy team together with Dutch and other International students, and with this team your aim is to advise a real company on how to enter new markets. Our Dutch students are from the faculties of Marketing as well as Finance. This way we ensure that different fields of knowledge come together in each group. The focus of the programme is on project based learning. This is supported by the lessons which give you the tools to solve different challenges presented during the semester. Study, Laugh, Grow! At the beginning of the semester you will take part in the introduction week. The programme kicks off with an international lunch, during which you will meet the other students. During this week several excursions and team building activities will take place, which will enable you to get to know the other students and their cultures. During the semester you can also take part in a field trip. Depending on the semester the trip will be to either London or Berlin. In the elective European Business you will have the chance to visit Brussels, the home of the European Parliament. Once you have finished the IBaC semester you should be able to apply international relationship management in an international multicultural context and provide your clients advice on how to enter new markets. You will know how to set up international marketing and export plans and you will be able to meet the needs and wants of your international customer. You will acquire the necessary skills to achieving profitable win-win situations which are logistically feasible, legally sound and which can be implanted operationally. IBaC will also help you to gain an open-minded attitude towards multicultural influences and easily cope with uncertain circumstances and unclear situations. The contacts you make during the semester will help broaden your network and help you with your future career.


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We guarantee quality! The IBaC programme first started in 1998, so we have over a decade of experience in working with international students. This experience has enabled us to start working together with real companies in order to offer the students real life and real-time projects instead of using case studies. For more information please check: www.rotterdamuniversity.nl/istudies


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Rotterdam Business School The programmes International Human Resource Management, Risk and Investment management and the program Business opportunities in sustainability and innovation are taught by the Rotterdam Business School. Just like in the world of business, our focus is fully international. We work closely together with partners in the business from all around the world. Together with our partners we are able to offer our students the global outlook they need. Real life business cases are at the heart of many of these programmes. The dynamic harbour city of Rotterdam offers the perfect location. Home to the largest port in Europe, Rotterdam has global trade and transport links. A major factor of our success is staying closely tuned to the pulse of the city. Because Rotterdam Business School wants to be closely connected to society and teach students to link their knowledge and skills to a sense of social responsibility, we closely cooperate with businesses and organisations. This benefits both the practical field as well as the quality of our education. Project assignments from businesses and organisations, internships and graduation projects, both in the Netherlands and abroad, are an important part of the curriculum. 7. International Human Resource Management: 30 ECTS, Fall semester HR is the center of business performance Today Human Resources (HR) is at the center of business performance. HR professionals have an important role in driving decisions that enable their organisations to thrive in the short and longer therm. Partnership approach is vital in order for HR professionals to be able to deliver maximum benefit to their organisations.

The importance of HR people The increasing rate at which business re-invent and reorganize themselves mean HR’s role in making change happen is in demand. Another example is the employee engagement. Specialists are using data to understand and make decisions based on what motivates their employees to perform at work. But most important is the fast foreseen increasing globalisation of the profession over the next five to ten years. This implicates a developing future for HR professionals and leaders.

The programme – working together with CIPD The Rotterdam Business School offers this programme in close cooperation with the Chartered Institute of Personnel and Development (CIPD); The world’s largest Chartered Human Resources development professional body.


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During the curriculum there is a variety of elements in the context of Human Resources that you will learn:

• Developing professional practice business issues • Managing, coordinating and using information • Improving organizational performance and employee engagement

Advantages program

• Benefiting from professional curriculum development (not only classroom training but also e-learning-tracks, recent cases, webinars of HR-professionals)

• The IHRM programme offers a course with the possibility of a world-wide recognised certification on top of a certified BBA

8. Risk and Investment Management: 30 ECTS, Fall semester Decision making strategy, how does it works? When companies exploit international business opportunities like export and foreign direct investment, the theory prescribes that the company makes a profound investment analysis including an assessment of the risk-return trade-off, all with the focus on maximising shareholder wealth. Surprisingly (or maybe not?) decision makers in small and medium sized enterprises hardly ever execute this assessment. They emphasize in their choices on intuition and a very high appetite for risk and not on quantitative methods and models.

To determine how successful this decision making strategy actually is, to what extent it has consequences for the value creating ability of the company and how it could be improved, this Risk and Investment Management programme explores the frontiers where country risk assessment meets psychology c.q. Behavioural Risk Managment.


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The program, where is it about • Country Risk Management Country risk is a broad concept which brings together the varied disciplines of economics, finance, geopolitics, sociology and history. This course sets out to provide a solid understanding of the concepts and methodologies involved in formulating successful strategies for international risk assessment and management. With a balance between theory and practice, the course assesses the opportunities arising from the growing integration of international financial markets and presents and analysis the various sources of country risk. It provides an in-depth coverage of information sources and country risk service providers and explains techniques for assessing country risks.

• Behavioural Risk Management You will use all the tools available in the field to uncover how judgment and decision making in country risk assessment should be executed from a game theoretical perspective. Next you will enter the field of psychology to determine how the human mind actually works (and what mistakes it makes) when confronted with investment cases and country risk assessment. Last you investigate how you can help decision makers in small and medium sized enterprises to make better decisions, taking into consideration the limits of the human mind.

• Real life practice The programme deals with the international focus of Dutch small medium sized enterprises (SME) and the judgement and decision making process. The programme challenge you not to only look at the ‘hard’ business side of internationalisation strategies within Dutch sme’s but also incorporate psychological influences into processes of judgment and decision making in order to achieve a better understanding of the choices that are being made and the behavioural aspects that lead to these choices.

9. Opportunities in sustainability and innovation: 30 ECTS, Fall semester Sustainability and innovation You want to help businesses to work sustainable? You see the need for innovation? In this globalized world sustainability and innovation are gaining importance. For example the energy companies. The margins in this industry are low and the competence is fierce.

Nowadays they are no longer only billing clients. They present themselves as expertise centers to their clients on sharp prices, transparency and sustainable production. The


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energy sector is to transform its business from seller to strategically partnership with the client. For understanding what kind of partnership is required energy companies are setting up many research projects for exploration into ‘how good they are’. This is where our students come to act.

Programme - a unique business case The content of this programme is connected to solution-oriented collaboration with companies selected beforehand. Every business case contains multidisciplinary issues e.g. project management, change management, communication, finance, sales & marketing and entrepreneurship.

The subjects in this programme are strongly related to the actual business environment. Topics such as social environmental ethical sourcing and corporate responsibility are dominant factors for innovators in a global market. During this programme you will deal with working on a business case provided by an international operating firm. You will work on the enhancement of performance of a company under global stress. The business case is unique. At the end of the programme you give advice to the company.


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Willem de Kooning Academy CREATING PIONEERS "It is our mission to help our students become the creative pioneers the economy demands and to prepare them for their international professional careers."

10. Lifestyle & Design: 60 ECTS (major programme), one year

Jeroen Bloemers With the term "lifestyle", we mean how people express their personal lives through their choice of clothing, the gadgets they purchase and use, how they decorate their homes and their work and living spaces, and their choice of leisure activities. By shaping our lifestyle and by carefully constructing our identity, we tell others about ourselves and how we wish to be seen in our world. On the one hand the profession focuses on the communication and presentation of products for a specific group of users (art direction and styling), and on the other hand on the industry or the manufacturer. In the latter capacity, you are the advisor in areas concerning future desires, needs and consumer behaviour (trend forecasting of trend analysis).

What will you learn at the academy?

You will develop the capacity to design visually innovative or market-oriented concepts drawing on your own artistic vision, and to create striking visual images. You will also learn and recognise the essential styles and currents in culture, art and design. You are interested in both historical contexts as well as in the current developments in your field,


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and you know how to apply your knowledge appropriately in practical projects. To this end, you will expand your knowledge and skills in the area of presentation techniques, photography, digital media and materials. You will also gain an understanding and skills in the areas of art and design, marketing and societal developments.

The study programme will start by looking at the subjects that are essential for the profession, such as social identity, cultural currents, the era we live in, the consumer society, market forces, and societal developments. You will then start to develop your own profile in the profession by applying what you have learned and the skills that you have acquired to specific areas such as consumer groups, communications, branding, market strategies and concept development.

The broad orientation of this particular study programme prepares you for an overarching position, managing multidisciplinary projects, giving them a cutting edge in their field. To be able to do this, you need to be a valuable designer with a wide body of knowledge of market trends and society. You will also have sensitive antennae for future values and a clear vision for the right use of visuals.

For more information: www.wdka.nl or extra.wdka.nl/exchange

11. Graphic Design: 60 ECTS (major programme), one year

Coen van Leeuwen

Graphic designers shape information into text and image through media. You will list, analyse and organise information. You will select, edit, manipulate images or create them yourself. You will use, edit, write texts and shape typography. You use techniques, both for traditional media or print media, or for the latest cross-media technological

http://www.wdka.nl/


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developments. You will use all this continuously to create your very own, artistic, communication product.

As a graphic designer you are both a specialist and a mediator. Specialist, because you are able to develop a creative or autonomous concept and design a meaningful visual form with the components listed above. Mediator, because you are the pivotal lynchpin in the publicity process as a creator, but also as an initiator and motivator. From this central position you will develop strategies to reach your audience and to take them with you into the story you want to tell, and give your client an identity.

What will you learn at the academy?

The connection between the profession and an innovative, open, individual and artistic outlook are at the heart of graphic design. You will learn how to develop the "tools", knowledge and skills required for the profession and use them for your personal design mentality. Your personal design mentality entails creative research, the desire to be innovative and bring innovation to the world around you, to experiment, to self-reflect, to adopt a critical attitude to the media, and to think and act in cross-media terms.

As a graphic designer you visualise the message and are responsible for it. You may sometimes be the initiator of the message. In this case, design and art almost merge. You develop the form in which a message will go out into the world. You design the experience that goes with the message.

After completing our study programme, you will be equipped to start your own business, or work as a freelancer or at a design agency. You will design house styles and decors and design for magazines, books, newspapers, websites, leaders, and posters. Your designs will appear in the public arena, on textiles, on the internet and on new media carriers such as the iPad.


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Coen van Leeuwen

12. Fine Arts: 30 ECTS (major programme) – start Fall semester

Jacky Hystek


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Art is a universal form of expression. It contributes to our visual and cultural awareness, to visual communication and to diversity in the private and public environments. As a medium of culture, art is given meaning through personal expression and interpretation and thus takes on cultural meaning. This is what makes art a professional craft embodied in the artist.

Art has changed radically over the last decades in terms of media, methodology and materials. Many dividing lines have blurred, those between "high" en "low" culture for example and between autonomous and applied works. Further, artists have now acquired the role of multi-facetted cultural entrepreneur.

Changes are also clearly visible in the exhibiting of the work. Apart from the traditional environments such as museums and galleries, there are now countless platforms – some of which are very influential. These include festivals, biennales, artists' initiatives and digital environments.

Artists are continuously entering new territories in order to connect themselves and their work to society. They define their own areas of interest and demonstrate their understanding of their position at the heart of societal development and at the dynamic centre of image culture worldwide.

What will you learn at the academy? You will develop your visual skills through multi-dimensional training in all aspects of the profession. These include artistic research, concept development, technical skills, communication and presentation, and entrepreneurial skills in the arts. You will also study theory and acquire research skills that will enable you to delve into the treasures of art history and to make connections to current discourse in the arts. By doing projects every term which cover all the facets of the profession, you learn to collaborate with others, and to organise and document your activities. You will design a personal artistic plan and will develop its content and structure with your tutors. Your focus will be on the international aspects of the profession, on current practices or on the continuation of your studies at master level. You will also learn to work in the public space and to work with the multitude of new possibilities that digital technology offers. During the final phase of your study programme, you will apply your professional knowledge to areas of research drawn from current developments in culture and society. You will select a graduation specialisation from one of three areas of practice on which to concentrate during your study: autonomous, social or commercial practice.

This study programme is demanding. Apart from talent and a great affinity with various forms of visual expression, it requires a feeling for tradition and the daring to experiment.


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Contact Information International Office Rotterdam University of Applied Sciences

P.O. Box 25035

3001 HA Rotterdam

The Netherlands

+31 (0)10 794 6292

+31 (0) 10 794 6005

[email protected]

Please contact the International Office for more information. For your application, please use the online application form: http://hogeschoolrotterdam.nl/international-students/exchange-programmes


http://hogeschoolrotterdam.nl/international-students/exchange-programmes

Brochure Science without Borders 2013-2014

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