Industry Without Borders

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Engaging Content Assaf Sagy, VP, International Markets

Transcript of Industry Without Borders

Engaging Content

Engaging ContentAssaf Sagy, VP, International Markets

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Consumers have lost patience The media industry must make it easier.Robert Iger, Chairman & CEO,

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Youve Stopped Reading...and Publishers Expect It.

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101

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One medium dies. Another one emerges.

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1. Filter away.

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2. Bot it.

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3. Playbuzz. Format-based heavy lifting.

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Communicating with millennials. Hillary.

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Science.

VS

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Sexify a family car.

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Assaf Sagy, VP, International [email protected].

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