Brochura John Sadowsky
1
DESCRIPTION In recent years, the Internet has changed many of the traditional rules and principles of branding. In this conference, John Sadowsky will discuss the world of e-marketing today, and how social media is changing our concept of branding. The best companies nowadays are not only using the Internet to tell their stories of identity. They are using the powerful tools of social media—platforms such as Facebook, YouTube, and Twitter—to engage in a continuing dialog with all the stakeholders of the brand. Today, branding is a co-creation between a company and its user community. In the best cases, the brand community is a community of shared passion. In this talk, some best practices will be explained, from large well-known companies but also from small companies and start-ups. We discuss how anyone can use the power of storytelling, and the vehicle of the Internet, to build a brand community at very low cost Fee: 125,00 EUR | 160,00 USD Please contact (Ricardo Almeida) +351916077723 or email [email protected] REGISTRATIONS THE NEW WORLD OF BRANDING, SOCIAL MEDIA AND E-MARKETING 26 September 2012 Hilton San Francisco Union Square 11h00 – 12h00 ABOUT THE SPEAKER Offer of the book “The New Marketing: Social Media, Email, and the Art of Storytelling” John Sadowsky has vast experience as a consultant and public speaker in Internet marketing. He is the author of the highly successful book The New Marketing: Social Media, Email, and the Art of Storytelling, and of the Harvard Business Review article “Historias de liderazgo, branding y narraciones” (Mayo 2011). In general, this presentation is about telling your brand story, and cultivating and managing your brand community, using all the tools of e-marketing.
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Transcript of Brochura John Sadowsky
DESCRIPTION
In recent years, the Internet has changed many of the traditional rules and principles of branding.
In this conference, John Sadowsky will discuss the world of e-marketing today, and how social media is
changing our concept of branding. The best companies nowadays are not only using the Internet to tell their
stories of identity. They are using the powerful tools of social media—platforms such as Facebook, YouTube, and
Twitter—to engage in a continuing dialog with all the stakeholders of the brand.
Today, branding is a co-creation between a company and its user community. In the best cases, the brand
community is a community of shared passion.
In this talk, some best practices will be explained, from large well-known companies but also from small
companies and start-ups. We discuss how anyone can use the power of storytelling, and the vehicle of the
Internet, to build a brand community at very low cost
Fee: 125,00 EUR | 160,00 USD
Please contact (Ricardo Almeida) +351916077723 or email [email protected]
REGISTRATIONS
THE NEW WORLD OF BRANDING, SOCIAL MEDIA AND E-MARKETING26 September 2012Hilton San Francisco Union Square11h00 – 12h00
ABOUT THE SPEAKER
Offer of the book “The New Marketing: Social Media, Email, and the Art of Storytelling”
John Sadowsky has vast experience as a
consultant and public speaker in Internet
marketing. He is the author of the highly
successful book The New Marketing:
Social Media, Email, and the Art of
Storytelling, and of the Harvard Business
Review article “Historias de liderazgo,
branding y narraciones” (Mayo 2011).
In general, this presentation is about telling your brand story, and cultivating and managing your brand community, using all the tools of e-marketing.
