NAME ROLL NUMBER

Abhishek Kumar 2015321Ashwini Agarwal 201600222Himanshu Sharda 201601225Mohit Bhatter 201601124Sagar Kewalramani 201611103Shashank Sharma 201601329

GROUP NO. 9 Section F

Submitted To:Dr.Santhi Perumal

BUSINESS RESEARCH ON

Impact of Online shopping upon retail Business

Conducting Research to analyze the sales drop in Retail outlets in India due to upcoming online shopping sites/applications and existing players.

RESEARCH PROBLEM

THE MOTIVATION

Our motivation is based on the increasing popularity of online trade and declining retail trade business.

Online trade has gained so much popularity because of its convenience model and customer satisfaction in terms of product delivery, quality and services.

Whereas the retail trade business has taken a hit because of the discount model followed by the online trade business which is lucrative for the customers.

RESEARCH OBJECTIVEThe research has been conducted with the following objectives:

• To study the effect on profitability of retail stores due to upcoming e-stores

• To analyze the effect upon pricing patterns of retail stores.

• To analyze the change in business pattern to achieve customer satisfaction

RESEARCH DESIGN

Descriptive Research

To identify the characteristics or behavior of sample population about decision making.

Quantitative data collection methods include Online Surveys.

Sampling DesignSample Size And Sample Unit- surveying population of students of IMT-Nagpur.

Sampling Techniques- For the study convenient sampling technique method has been applied on the basis of suitability for the availability of information and which has a substantial share in the market so as to give more accurate picture of the impact of online shopping.

Data Collection Techniques- The data for the study has been collected through applying the following techniques: Direct interaction and Investigation through trends.

Representation Tools- The data collected and classified, will be tabulated and represented through chart and bar diagram in the main presentation.

How frequently do you visit any retail store?•Once in a week                                       • Once in 15 days• Once in a month                                    • Once in 2-3 months

Which products do you purchase more often ?• Groceries                  • Electronic Goods                 •Apparels•Others (specify)________________

Which source made you to buy product from online store?• Google ads            • Television                      •News paper         •Friends/others

Why do you make purchase of products online ?• Low price                 •Better Quality                        •Variety of products•Various Brands        •others (specify)__________________

 

QUESTIONNAIRE

How are the re-preventatives interactions are at retail stores?• Effective               • not effective           • Good            • No Interaction  How is the customer service department in retail store, is it effective in providing service?•fast service          •slow service           • not sufficient service         • not good service

Does retail stores offer any special, discount on prices?• yes season wise service                  • no special offers

Are you waiting for a long time at the billing section at retail store ?• YES    • NO

DO you prefer retail store over online store ?• YES        • NO How is online store maintaining product QUALITY, QUANTITY compare to other retail stores?• Good     • Normal       • Not good                • Poor

ANALYSIS• Trends shows that people are preferring online

store over retail store because of its discount model and easy to buy services which will be practically done by floating a google form in further research.

• People have to spend time looking for products at retail stores and also at the billing counter which can be negated by using the online shopping model.

THANK YOU