Sheep Dog Trials

Alannah HaigAdriana Green

Erica MasonKatrina Fortner

74 600 – City of Peterborough’s population 135,000 (County and City of Peterborough) Surrounding area consists of farms

(Ennismore) which is a matching target for the Sheep Dog Trials

On the Trent-Severn Waterway (Liftlocks) In the heart of the Kawarthas tourism region

Focus – Peterborough Market

Strong turnout annually

A large variety of events

Lack of advance ticket sales

Lack of group ticket sales

Situation Analysis

Strengths One of Ontario’s top

100 events Bring in roughly

7000 attendees yearly

Well known Lots of events and

activities

S.W.O.T – Strengths & Weaknesses

Weaknesses Not very many

advance tickets Not a high sale of

three day passes

Opportunities Targeting Liftlock

Cruise Targeting

Peterborough and area

Promote three day ticket bundle

Promote advance sales

S.W.O.T – Opportunities and Threats

Threats Weather

Peterborough - Liftlocks

Peterborough –Farmers Market

Peterborough – Surrounding Areas

Rack CardsKingston Sheep Dog

Trials

August 9th-11th 2013Grass Creek Park

Booths Include:- Handmade t-shirts- Art work and paintings- Sheep products(sweaters, socks, etc.)

Activities Include:- Chef demonstrations from local restaurants- Petting zoo- Birds of prey show- Crafts show- Dock dogs- Canine show- Hog race

and much more

$10 a day$25 for three day passChildren under 10 free

Advance Passes Available

www.kingstonsheepdogtrials.com

Thank You