Bright talk media relations session 16 oct final.pptx

@bdbmarketing www.bdb.co.uk October 2014

INSERT HEADER SLIDE HERE

Read all about it: maximising b2b media relations for your business

Jenny Masonaccount director, BDB

www.bdb.co.uk@bdbmarketing

http://www.bdb.co.uk/

Session objectives



What is PR?

“Public relations is about reputation - the result of what you do, what you say and what others say about you.

“Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.”



Reputation matters

• No reputation is bulletproof

• Help to present company favourably

• Competitive advantage



How is PR changing?



It’s all in the story



What’s stopping you?



The good stuff…

steps to getting more value out of PR



1. Get the right team in place



1. Get the right team in place

Co-ordinator Strategist Spokesperson

ApproverTechnicalsupport

Copywriter

Mediacontact

Budgetholder



2. Know what you want



3. Agree what you want to say



4. Read the media



5. Be prepared


6. Find your story angle


6. Find your story angle

Have we won any awards recently? Why do you think we won?

Have we won any awards recently? Why do you think we won?

When are our financial results due out? How does our performance compare against the wider industry?

When are our financial results due out? How does our performance compare against the wider industry?

Can you tell me some more details about upcoming new product launches? How does the new

product compare to our competitors?

Can you tell me some more details about upcoming new product launches? How does the new

product compare to our competitors?

How is the new office performing? Is there anything

we can say about our presence in the region?

How is the new office performing? Is there anything

we can say about our presence in the region?

Are there any new appointments to the team? Is there a reason

why we’ve expanded the team?

Are there any new appointments to the team? Is there a reason

why we’ve expanded the team?

Why are we launching this language microsite? Is

there a particular focus on the market?

Why are we launching this language microsite? Is

there a particular focus on the market?

What are the most common challenges that our

customers face?

What are the most common challenges that our

customers face?

What is the hot topic in the industry at the

moment?

What is the hot topic in the industry at the

moment?


7. Know your tools


8. Build strong relationships


9. Measure your success


Recap: nine steps123456789


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Bright talk media relations session 16 oct final.pptx

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Transcript of Bright talk media relations session 16 oct final.pptx