Cookey App

PRESENTED by GROUP 8DENNIS MARCELL (12)

RUCHI DOSHI (13)GAURAV SINGH CHAUHAN (15)

HARMANPREET PALL (17)KANIKA BATRA (21)

NISHITH MOHANTY (35)04/19/2023 Symbiosis Institute Of Telecom Management

04/19/2023 Symbiosis Institute Of Telecom Management

New Product Development Id

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Perfect nutrition is most important in the current scenario for the corporate employees and the young generation as we see, these categories don’t give enough attention to healthy food in their busy lives.

Hence this idea of creating an app which will give enough information about healthy food.

So after brainstorming and screening several number of ideas, we came to decision of developing an app with the healthy recipes from best chefs and delivery of the ingredients will also be done.

Idea Generation & Screening

04/19/2023 Symbiosis Institute Of Telecom Management

Concept Development and TestingNeed for this app is to provide information about healthy food.

We have consulted with the top chefs in the country about the best and easy to make healthy recipes.

And the health specialists about the calorie needed for a human body to remain healthy and also about the junk food items that harm our body and exactly which part of the body it affects.

Apart from this, we will be delivering the ordered ingredients at the customer’s door steps.

We took a survey for this application and the sample used was the corporate employees. The result was very encouraging.

The customers gave feedback and asked us to add on the comparison in terms of calories of different food recipes.

04/19/2023 Symbiosis Institute Of Telecom Management

Marketing Strategy Development

We are looking to market our app heavily in corporate sector via awareness programs in corporate offices like Infosys, TCS, CTS. They take special care of the employees and aware them of good health.

We will spread awareness in the colleges especially graduation and post graduation colleges. We will use social networking sites; such as Facebook, Instagram and Twitter.

Push notification messages and email advertising will also be adopted for Android, IOS and Windows users.

We will put up pop up stalls in college events to market our application.

Early bird offers of discount will be distributed and referral discounts will also be given.

04/19/2023 Symbiosis Institute Of Telecom Management

ANSOFF MODEL

Why Product development ???

1. Existing market of various apps promoting health like Healthifyme, ibody , iFitness etc.

2. Completely new differentiated product with extended features .

Business AnalysisCurrently in India there is no competitive product as ours’.

The corporate sector employee base in India is more than 1milion and the average age of the work force in India is 35. So they are tech savvy and assumed to be health conscious.

We are not charging anything to install the app or order from our app. But to be a premier account holder where one can access the whole database and will be able to consult the health specialists and have video chat with the top chefs of India, they have to pay a very reasonable price.

So as per the reviews given at the testing phase we will be having a huge customer base and as per the new rule of 30/70 for the carrier/app owner we will be generating quite a revenue.

We will take feedbacks from customers and regularly keep updating the app which will keep the customers interested in our app.

Our objective is to meet 10000 downloads in the 1st week of the launch of the app.

04/19/2023 Symbiosis Institute Of Telecom Management

Product DevelopmentThis is the phase where we actually execute all our planning and develop the application.

We have our logistics department in order, which will track the order and get the ingredients delivered at the door steps of the customers.

We are planning to launch the product in a week and push our product in the market with the marketing techniques and keep on improvising on the product as per the customers requirements.

We are going to launch this app in Android, IOS and Windows and observe which OS is responding the most and subsequently focus.

The competitors like JustEAT.in, FoodPanda, and a few others already in the market, but non of them came into the market as a healthy food guide and ordering app.

The main obstacle we might face is collecting the fresh food ingredients from the farm fields and delivering them at the door steps at the earliest. But for that we have nearest vendors to deliver the items.

04/19/2023 Symbiosis Institute Of Telecom Management

Test Market and CommercializationWe are taking Bengaluru as our test market for now as most of corporate employees are in there and the educational institutions are placed in the Capital of Karnataka.

As we are introducing a completely new application into the market, we first would like to test the market in real scenario and the competition and the customer reaction to the new product.

Our objective in Bengaluru is to gain 25% of the market and at least 10000 downloads and 1000 successful orders through our application.

If we successfully achieve the objective, then we will slowly expand our business and provide our service all over India in the next 2 months.

But during the test period, people can download the app and get the advantage of healthy recipes but delivery of items wont be possible.

04/19/2023 Symbiosis Institute Of Telecom Management

Go-to-Market Strategies

Go-To-Market strategy is the mechanism by which firms propose to deliver their unique value proposition to their target market

Value proposition is based on the focus of the business on and its investments in markets and solutions that they believe will respond positively to the increased attention

04/19/2023 Symbiosis Institute Of Telecom Management

Doing it the right way!

04/19/2023 Symbiosis Institute Of Telecom Management

WHO will we target ?

Health Conscious-

Food loving

Youngsters Corporates Working women

04/19/2023 Symbiosis Institute Of Telecom Management

04/19/2023 Symbiosis Institute Of Telecom Management

WHAT will be our product?“Cookey”-

Phone/tablet App

Healthy recipes by expert Chefs across nation

Diet Plans (only paid accounts) by expert dieticians

Fresh ingredient delivery at doorstep

Multi cuisine recipe list from

across the globe

HOW MUCH will we charge?

Free accounts for all- limited access to recipes

Delivery on demand-charge as per ingredients

Premium accounts-Paid

Premium- Elite @ 1000 pm (first two deliveries free)

Premium- Youngster @ 500 pm (no free delivery)

04/19/2023 Symbiosis Institute Of Telecom Management

HOW will we promote our products?

Online campaigns on Twitter and FB

Promotion through Gyms and health centers

Promotional events- Chef’s secret, Food Facts, food eating contests

04/19/2023 Symbiosis Institute Of Telecom Management

WH

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• Online-Across various platforms

• Start off with metros

• Major promotion through social media

• Off line promotion through Food Festivals and promotional events

• Completely online service04/19/2023 Symbiosis Institute Of Telecom Management

WH

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Cookey Fittest Player of the Match

Advertise In

04/19/2023 Symbiosis Institute Of Telecom Management

Sponsors for the event

THANK YOU

04/19/2023 Symbiosis Institute Of Telecom Management