Brick & Pixel: Designing for future retail technology
-
Upload
sarah-anne-white -
Category
Design
-
view
608 -
download
2
description
Transcript of Brick & Pixel: Designing for future retail technology
![Page 1: Brick & Pixel: Designing for future retail technology](https://reader031.fdocuments.us/reader031/viewer/2022020306/54c384c44a79593a698b459e/html5/thumbnails/1.jpg)
SURELY THERE’S A BETTER WAY
![Page 2: Brick & Pixel: Designing for future retail technology](https://reader031.fdocuments.us/reader031/viewer/2022020306/54c384c44a79593a698b459e/html5/thumbnails/2.jpg)
LIGHT
MATERIALTECHNOLOGY
SOUNDMOTION
TIME
![Page 3: Brick & Pixel: Designing for future retail technology](https://reader031.fdocuments.us/reader031/viewer/2022020306/54c384c44a79593a698b459e/html5/thumbnails/3.jpg)
BRICK & PIXEL
![Page 4: Brick & Pixel: Designing for future retail technology](https://reader031.fdocuments.us/reader031/viewer/2022020306/54c384c44a79593a698b459e/html5/thumbnails/4.jpg)
DESIGNING FOR THE FUTURE
OF RETAIL TECHNOLOGY
![Page 5: Brick & Pixel: Designing for future retail technology](https://reader031.fdocuments.us/reader031/viewer/2022020306/54c384c44a79593a698b459e/html5/thumbnails/5.jpg)
![Page 6: Brick & Pixel: Designing for future retail technology](https://reader031.fdocuments.us/reader031/viewer/2022020306/54c384c44a79593a698b459e/html5/thumbnails/6.jpg)
HOW MIGHT WE DESIGN INTERACTIONS THAT BRIDGE BRICK & MORTAR AND ECOMMERCE IN WAYS THAT
EMOTIONALLY SUPPORT SHOPPERS AS AUTHORS OF THEIR OWN EXPERIENCE?
![Page 7: Brick & Pixel: Designing for future retail technology](https://reader031.fdocuments.us/reader031/viewer/2022020306/54c384c44a79593a698b459e/html5/thumbnails/7.jpg)
EXPLORING SELECTIVE
REVEAL
![Page 8: Brick & Pixel: Designing for future retail technology](https://reader031.fdocuments.us/reader031/viewer/2022020306/54c384c44a79593a698b459e/html5/thumbnails/8.jpg)
THE WORLD DOESN’T NEED MORE “STUFF”...
![Page 9: Brick & Pixel: Designing for future retail technology](https://reader031.fdocuments.us/reader031/viewer/2022020306/54c384c44a79593a698b459e/html5/thumbnails/9.jpg)
k
“COULD I RESTORE THE POWER OF TOUCH?”
![Page 10: Brick & Pixel: Designing for future retail technology](https://reader031.fdocuments.us/reader031/viewer/2022020306/54c384c44a79593a698b459e/html5/thumbnails/10.jpg)
![Page 11: Brick & Pixel: Designing for future retail technology](https://reader031.fdocuments.us/reader031/viewer/2022020306/54c384c44a79593a698b459e/html5/thumbnails/11.jpg)
LOOK MORE CLOSELY AT THE EMOTIONAL CONDITIONS
ENSURE CLARITY OF GOALS
IMMEDIATE FEEDBACK EMBRACE SELECTIVE REVEAL/PROGRESSIVE DISCLOSURE
BALANCE OPPORTUNITY AND CAPACITY FOR JOYFUL INTERACTION IN EXPRESSING INFORMATION AND OPTIONS
BE RESPECTFUL OF THE NUANCED SOCIAL INTERACTIONS THAT NATURALLY TAKE PLACE, DO NOT FORCE
MAKE THE CONTRIBUTION VISIBLE SO THAT IT BECOMES THE INTRINSIC REWARD
EMBRACE THE PHYSICALITY THAT BRICK & MORTAR ALLOWS FOR
DESIGNPRINCIPLES
![Page 12: Brick & Pixel: Designing for future retail technology](https://reader031.fdocuments.us/reader031/viewer/2022020306/54c384c44a79593a698b459e/html5/thumbnails/12.jpg)
NO MEANINGFUL
EXPERIENCE CAN BE CREATED
WITHOUT FIRST BEING ABLE TO
SOLVE A STICKY PROBLEM
![Page 13: Brick & Pixel: Designing for future retail technology](https://reader031.fdocuments.us/reader031/viewer/2022020306/54c384c44a79593a698b459e/html5/thumbnails/13.jpg)
SIZE
![Page 14: Brick & Pixel: Designing for future retail technology](https://reader031.fdocuments.us/reader031/viewer/2022020306/54c384c44a79593a698b459e/html5/thumbnails/14.jpg)
SIMPLIFICATIONOF SIZE
CONNECTIONconnecting your individual measurements to the correct size
IDENTIFICATIONan easier way to identify what size from what brand will fit best
VISUALIZATION an easier method of selecting the “best fit” in-store...
![Page 15: Brick & Pixel: Designing for future retail technology](https://reader031.fdocuments.us/reader031/viewer/2022020306/54c384c44a79593a698b459e/html5/thumbnails/15.jpg)
LET’S MAP IT
![Page 16: Brick & Pixel: Designing for future retail technology](https://reader031.fdocuments.us/reader031/viewer/2022020306/54c384c44a79593a698b459e/html5/thumbnails/16.jpg)
ENTRY EXIT
c^NEG
ATI
VE
PO
SITI
VE
EXISTING
searching trying on discover purchase
emot
ions
![Page 17: Brick & Pixel: Designing for future retail technology](https://reader031.fdocuments.us/reader031/viewer/2022020306/54c384c44a79593a698b459e/html5/thumbnails/17.jpg)
EXIT
c^
A + s
ENTRY
NEG
ATI
VE
PO
SITI
VE
POTENTIAL
![Page 18: Brick & Pixel: Designing for future retail technology](https://reader031.fdocuments.us/reader031/viewer/2022020306/54c384c44a79593a698b459e/html5/thumbnails/18.jpg)
NOW THE BIG QUESTION IS HOW DO WEGET THERE?
![Page 19: Brick & Pixel: Designing for future retail technology](https://reader031.fdocuments.us/reader031/viewer/2022020306/54c384c44a79593a698b459e/html5/thumbnails/19.jpg)
FITWELL
A PLATFORM THAT HELPS SHOPPERS VISUALIZE
YOUR PERFECT FIT.
![Page 20: Brick & Pixel: Designing for future retail technology](https://reader031.fdocuments.us/reader031/viewer/2022020306/54c384c44a79593a698b459e/html5/thumbnails/20.jpg)
YOU+
BRANDS
![Page 21: Brick & Pixel: Designing for future retail technology](https://reader031.fdocuments.us/reader031/viewer/2022020306/54c384c44a79593a698b459e/html5/thumbnails/21.jpg)
![Page 22: Brick & Pixel: Designing for future retail technology](https://reader031.fdocuments.us/reader031/viewer/2022020306/54c384c44a79593a698b459e/html5/thumbnails/22.jpg)
![Page 23: Brick & Pixel: Designing for future retail technology](https://reader031.fdocuments.us/reader031/viewer/2022020306/54c384c44a79593a698b459e/html5/thumbnails/23.jpg)
button down flannel $48
try on a medium
![Page 24: Brick & Pixel: Designing for future retail technology](https://reader031.fdocuments.us/reader031/viewer/2022020306/54c384c44a79593a698b459e/html5/thumbnails/24.jpg)
![Page 25: Brick & Pixel: Designing for future retail technology](https://reader031.fdocuments.us/reader031/viewer/2022020306/54c384c44a79593a698b459e/html5/thumbnails/25.jpg)
PURCHASE SAVE SHARE
crew neck tee $35
gold bracelet $68
cropped pant $59
![Page 26: Brick & Pixel: Designing for future retail technology](https://reader031.fdocuments.us/reader031/viewer/2022020306/54c384c44a79593a698b459e/html5/thumbnails/26.jpg)
DON’T FIGHT THE FORCESUSE THEM
- Buckminster Fuller
![Page 27: Brick & Pixel: Designing for future retail technology](https://reader031.fdocuments.us/reader031/viewer/2022020306/54c384c44a79593a698b459e/html5/thumbnails/27.jpg)
PROCESS