Brian Miller
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Innovating with muses Brian Millar, Head of Strategy Sense Worldwide @arthurascii Confidential for commercial purposes. Sense Worldwide operates on a basis of trust. Please treat these materials as you would treat your own. Sense Worldwide 341-349 Oxford St London : W1C 2JE United Kingdom T +44 (0)20 7025 6040 F +44 (0)20 7025 6041 E [email protected] W www.senseworldwide.com Ⓒ2015 Sense Worldwide
Transcript of Brian Miller
Innovating with musesBrian Millar, Head of StrategySense Worldwide@arthurascii
Confidential for commercial purposes.Sense Worldwide operates on a basis of trust. Please treat these materials as you would treat your own.
Sense Worldwide341-349 Oxford StLondon : W1C 2JEUnited Kingdom
T +44 (0)20 7025 6040F +44 (0)20 7025 6041E [email protected] www.senseworldwide.com
Ⓒ2015 Sense Worldwide
SUPERMODEL
MUSESUPERMODEL
WELCOME TO MY WORLD
ELEANOR20, BATTERSEA
BEFORE
AFTER
Where are your muses?
Your typical average
consumers
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Toilet cleaners
•Obsessive Compulsives
Running shoe design?
Sweaty feet and blisters?
If research is not an adventure, you’re doing it wrong