Océ Case Study

Everything in decoratingGiving the decorator everything that couldpossibly be needed for a perfect finish wasClement Brewer’s dream when he opened his first shop in Eastbourne on the Sussex coast, in 1904. Brewers now have over 130 branches covering the South of England, East Anglia and the Midlands, and employ over 1000 people. The Company hasprospered by its readiness to anticipate market needs, and nurture a hard-won reputation for having everything the decorator will ever need, reinforced with

knowledgeable, well-trained staff in all the branches.

Production challengesUntil recently, Brewers printed 4 posters every month for each of their 130 stores. The posters fit inside floor standing ‘A-frames’, normally positioned by the entrance to each store. The ‘A-frames’ are two sided, however a set of 4 posters were needed because the colors tended to run in the frames due to condensation, and fade in bright sunshine, resulting in the need for replacements.

David Relf, IT Manager for Brewers explains: “For this one application, the branch requirements equated to 520 posters per month, which represents quite an undertaking for an in-house operation. On our previous equipment, the sheer volume, and hand holding required equated to around 3 days production per month on this one application. I was therefore keen to look for ways in which to achieve some cost savings.”

Brewer’s and Sons, Ltd.

Brewer’sBrewers are the UK’s largest independent supplier of decorating materials, providing the widest range of paints, wallpapers and sundries in the marketplace. Brewers supply virtually every known brand, and recommend the right product or solution for any type of surface. The company is a family business and takes pride in its high standard of customer service - a tradition going back over 100 years. Operating from a network of over 130 branches covering the South and the Midlands, Brewers benefits from its use of wide format color posters for point of sale, and point of purchase applications. These are printed centrally at head office, where until recently, print productivity had suffered. Brewers enlist-ed the help of Océ to address the problem, and have subsequently installed the multi-award winning Océ ColorWave® 600 – resulting in a 50% increase in productivity, reduced waste, and real sustainability.

1/4

2/4

the technology was slow. We needed a faster technology, preferably one in which theprints would be sufficiently water-fast for outdoor use. The Océ ColorWave 600 has proved to be significantly faster, and the prints are definitely robust enough for

The right technologyIn recent years Brewers have operated a wide format machine from one of Océ’s major competitors. David Relf explains: “Our previous machine was a high quality product, but like others in the marketplace,

outdoor use. The machine alsopossesses significant environmental credentials, something to which Brewers is very committed.”

Designer paint

All brands available to order,if not already in stock

“Our print production used to be lengthy, with a lot of hand holding. Having invested in the latest wide format technology from Océ, our biggest saving has been in labor, plus we now have much greater production flexibility. It has certainly proved straightforward to cost justify the business benefits of the Océ ColorWave 600.”

David Relf, I.T. Manager, Brewers

Designer paint

All brands available to order,if not already in stock

Brewer’s Point-of-Sale Outdoor Posters.

Business payoffSince adopting the Océ ColorWave 600, Brewers have achieved multiple business benefits, including approximately £10k of cost savings in combined annual rental, service and consumables. David Relf expands: “Productivity has improved dramatically. The printing time for the ‘A-frame’ posters has been reduced by half. In addition, we no longer need to produce two sets of posters because the weather resistance of the prints is so good.”

Retail benefitsFrom a retail perspective, Brewers has found that the Océ ColorWave 600 is well suited. David Relf concludes: “The marketing team

Traditions is a collection of 112 classic colourscarefully selected for Albany. They representa labour of love and reflect a timeless appealfor colour which has endured at Brewers formore than a century.

new

collectionpaint colour

Christmas traditions

t r a d i t i o n s

A L B A N Y

traditional paint colours for modern times

®

®

3/4

Over 100 years of delivering service to decorators

2004

1960

1980

2001

Electric van2008

1990

1970

1940

1928

1920

2006

1904

Transport rola banner 16/11/07 2:26 pm Page 1

“Productivity at Brewer’s has improved dramatically. The

printing time for the retail posters has been reduced by half.

In addition, we no longer need to produce two sets of

posters because the weather resistance of the prints is so

good.” David Relf, IT Manager, Brewer’s

ODGS-1307 DS 9/11 CC/PDF

©2011 Océ. “Océ”, the Océ logo, “Océ ColorWave”, “Océ CrystalPoint” and “Océ TonerPearls” are registered trademarks

CANON is a registered trademark of Canon Inc. in the United States and may also be a registered trademark or trademark

in other countries. All product and company names are trademarks or registered trademarks and are the property of their

owners and are respectfully acknowledged.

Printing forProfessionals

Creating global leadership in printingCanon and Océ join forces to create the global leader in the printing industry. For our customers this combines Canon and Océ technology with the support of the Océ direct sales and service organizations. Look to the new Canon-Océ combination for:• Enterprise printing in the office and corporate printroom • Large format printing of technical documentation, signage and display graphics• Production printing for marketing service bureaus and graphic arts• Business Services for document process outsourcing Océ North AmericaWide Format Printing Systems5450 North Cumberland AvenueChicago, Illinois 606561-800-714-44271-773-714-4076Fax 1-773-714-4056email: us.info@oce.com

Océ-Canada, Inc.4711 Yonge Street, Suite 1100Toronto, Ontario, M2N 6K8Canada1-800-668-1945Fax 1-416-224-5778email: info.ca@oce.com

Océ Mexico, S.A. de C.V.Ave. Pol. Paseo de laReforma No. 1236 Piso 4Mexico City, DF 0534852-55-5089-8700email: mex.info@oce.com

To request a price quote, visit:www.oceusa.com/WFPSquote Have a question? Visit:www.oceusa.com/WFPSquestion

For information and services, visit us at:

www.oceusa.com

like its speed and flexibility. They use it for last minute, on-demand jobs, and also to support the Brewers exhibitions team, pro-viding banners and posters. Color matching is very important, and it has provedreassuring to be able to match a difficult solid color from the Farrow and Ball range of paints. Overall, applications are quite varied. When we need A3 or A4 size prints for point of sale, we make use of a narrow roll of paper – thereby mini-mizing cutting, and waste.”

HAPPY EASTER

with Albany Paint

While stocks last. Excludes Albany tester pots.

Pick up your FREE

Creme Egg Albany 20x30 2.2.10 09:52 Page 1

Brewer’s example of water-fast outdoor, point-of-sale

seasonal retail posters.

Kind to the environment In terms of the environment, the technology is very clean. The Océ TonerPearls® are solid, odorless, and the system does not produce any fine dust or ozone emissions. In addition, the cartridges for the Océ TonerPearls are made of 100% recyclable materials. David Relf sums up: “Design features like these support the initiatives in Brewers own Environmental Policy Statement.”