BREU-Feb11-Facebook
-
Upload
philip-diehl -
Category
Documents
-
view
214 -
download
0
Transcript of BREU-Feb11-Facebook
-
8/7/2019 BREU-Feb11-Facebook
1/11
www.businessevieweupe.eu | Feb 2011
WHAT ISTHe cover
HeAdlIne?WHAT IS THecover SubHeAdlIne?
WHAT IS THecover Sub
HeAdlIne?WHAT IS THecover SubHeAdlIne?
TecHnoloGY: THIS IS THe feATure HeAdlIne
ImAGeSHApe
cuT ouT
www.sissiw. | F 2011
revIvIng THeAuTomoTIve
InduSTryWITHelecTrIc cArS
Top TeneuropeAn
GolfcourSeS
loAd THe SeodIce In YourfAvour
TIpS & TrIckS For
revIeWInG europeS Ipo
AcTIvITY In 2010
SpecIAlreporT
europeSTop fIveTelecom
compAnIeS
http://www.businessrevieweurope.eu/http://www.businessrevieweurope.eu/ -
8/7/2019 BREU-Feb11-Facebook
2/11visit s i at www.sissiw.
http://www.businessrevieweurope.eu/http://www.businessrevieweurope.eu/http://www.businessrevieweurope.eu/ -
8/7/2019 BREU-Feb11-Facebook
3/11
by roSS denSley
Fa 2011
Maet 2.0
loADing ThE SEo DiCEin your FAvour
TIpS AndTrIckSFor
google
-
8/7/2019 BREU-Feb11-Facebook
4/11
Markein 2.0 tips and ric
visit s i atwww.sissiw.
For buSIneSSeS HopIng To Succeed
and increase profitability online, whether it be
marketing, sales or simply gaining a stronger
online presence, understanding the evolving
nature of cyberspace and the nuances of searchengines - namely Google - is desperately important to
its overall health moving forward.
Since Google burst onto our desktops as a primary
search engine in 1997, it has taken cyberspace by
the scruff of the neck and taken stewardship of howconsumers search for products and services online.
But Google is not just a wickedly efficient search
engine - it has evolved numerous
tools in the past decade, which
if operated and utilisedcorrectly, can make a positive
difference for businesses of
any size or format.
At the 2010 iStrategy
Conference in Singapore,
http://www.businessrevieweurope.eu/http://www.businessrevieweurope.eu/ -
8/7/2019 BREU-Feb11-Facebook
5/11
s for goole pae 91
Fa 2011
Aza kx, gehead f oe Saes
Google Head of Online Sales
Aliza Knox outlined a plethora
of succinct and useful online
apparatus that can aid a
business in making additionalprofit the most popular and
well-known being tools such as
AdWords and AdSense.
However, before committing
money and time on every Google tool, every companyshould be looking to rank as high as possible and that
is where efficient Search Engine Optimisation (SEO)
comes into play.
drIvIng TrAFFIc vIA google
Let us put this into perspective. In North America,
Google accounts for roughly 65 percent of the US
search market. In the UK, those numbers are increased
further to about 90 percent, and according
to Hitwise, Google controls 36.55 percent of the traffic
-
8/7/2019 BREU-Feb11-Facebook
6/11
http://www.turkishairlines.com/ -
8/7/2019 BREU-Feb11-Facebook
7/11
pae 93
visit s i atwww.sissiw. Fa 2011
Markein 2.0
going to UK websites. In other words, if a business
is destined to succeed online, utilising SEO within
Google is a large cog in its strategic wheel.
Of course, no amount
of well-sculpted SEOcan guarantee a
business landing on
the front page of every
search engine. There
are, however, stepsbusinesses can take
to give themselves a
far better chance of
ranking highly among
competitors.There are also a
number of tricks that
businesses can adopt to
improve their ranking.
This is central to
GooGleS SHAre ofTHe SeArcH mArkeT
IN thE uS
IN thE uK
65%
90%
http://www.businessrevieweurope.eu/http://www.businessrevieweurope.eu/ -
8/7/2019 BREU-Feb11-Facebook
8/11
Markein 2.0 tips and ric
visit s i atwww.sissiw.
success, because, quite frankly, if your business is not
located within the top five rankings on the front page
of a Google search, you may as well be on page 1,087.
Even when your business ranks on the front page of
a Google search, the work is not always done.Seobook.com highlights an example of a Bingo
Card Creator who ranked fifth and enjoyed 6,000
unique visitors per month, yet according to leaked
AOL search data, ranking number one on Google is
worth 8.5 times more than number five. So in this
keds ae dde sts f text tat geseaces f t me ae a
http://www.businessrevieweurope.eu/http://www.businessrevieweurope.eu/ -
8/7/2019 BREU-Feb11-Facebook
9/11
s for goole
EvEn whEn your BuSinESSrAnkS on ThE FronT pAgE oF
A googlE SEArCh, ThE workiS noT AlwAyS DonE
pae 95
Fa 2011
case, 6,000 unique visitors becomes 50,000.
If the business plans to sell products or services,the upsurge in traffic will obviously mean potential
customers casting their eye over what that company
has to sell, and if a business site has the lure of adverts
on a pay-per-click (PCP) basis, then more traffic means
more clicks, thus more cash.
keyWord, keyWord, keyWord
So first things first - make your website keyword rich.
This simply means words and phrases that potential
visitors are likely to be searching for.
-
8/7/2019 BREU-Feb11-Facebook
10/11
Markein 2.0 tips and ric
visit s i atwww.sissiw.
To Google, keywords are the clues that are hidden
on a website, which informs the search engine what
that site is about. With keyword-rich body text, picture
headings, titles and standfirsts, the website can be
ranked highly according to its keyword density.Think about the words users would type to find
your pages and make sure that your site actually
includes those words within it, says
Googles website.
Google has a number of tools thatcan point you in the direction of what
keywords are searched for and also
what words and phrases drive traffic
to your site.
Google AdWords is a great tool for thispurpose; its primary function is highlighting
what phrases are being searched for and how much
value they have.
A great addition to AdWords is Wonderwheel, which
aims to simplify and arrange search results of input
http://www.businessrevieweurope.eu/http://www.businessrevieweurope.eu/ -
8/7/2019 BREU-Feb11-Facebook
11/11
www.google.com/webmasters/guidelines.
www.iStrategyconference.com/
blog
s for goole pae 97
Fa 2011
keyword searches, and Traffic Estimator, which lets the
user search a word or phrase and provides information
such as global and local monthly searches and the
estimated average CPC.
Using links on your website is another importantcontributing factor to a good ranking. Google uses
PageRank, an algorithm that accesses not only your
website, but the websites that have URLs linked
within yours. The better the links and the
better the websites linked to yours the betterranked your site will be.
Understanding the algorithms of
Google is incredibly important for any
business looking to operate digitally.
To read more hints and tips regardingGoogle ranking directly from the search engines
website click here. Alternatively the international
iStrategy Conference constantly provides blogs
and daily updates from global marketing experts;
to read up-to-date industry advise click here.
http://www.google.com/webmasters/guidelineshttp://www.istrategyconference.com/bloghttp://www.istrategyconference.com/bloghttp://www.google.com/webmasters/guidelines