3rd Annual Bicycle Festival in Breckenridge, Colorado Wednesday, July 6 – Sunday, July 10, 2011

Mission Statement: Breck Bike Week is a multi-day celebration that promotes bicycling culture, community and the pursuit of a healthy, active lifestyle. BBW’s dynamic programming draws all types of cyclists – beginners, experts, parents and kids, roadies, mountain bikers and commuters. It’s our goal to foster the growth and appreciation of cycling as a whole and to have BIG fun from start to finish. Why Breck Bike Week? This is a one-of-kind opportunity to demo your goods in front of 30,000 - 50,000 people during the biggest vacation weeks of the season! Our Expo is located on Main Street, Breckenridge, the center of the shopping and historic district, so you are guaranteed continuous foot traffic all day and all night. By joining BBW, you’ll be getting maximum exposure to an affluent outdoor demographic at exceptionally discounted event rates! Strategic Dates: Immediately following the 4th of July Weekend and ‘Firecracker 50’ Mountain Bike Race and preceding the Triple Bypass, we capitalize on the greatest volume of cyclists, families, seasonal visitors, second homeowners and incidental tourists that fill the streets of Breckenridge each summer. This year’s dates are: Wednesday, July 6 – Sunday, July 10, 2011. Marketing and Promotion: By joining Breck Bike Week you will benefit from:

• Media Coverage: o KBCO and NRC Radio Advertisements o Live Local TV Interviews o Newspaper and Magazine Ads and Articles o Social Media Campaign o Press Releases

o Website Presence • Venue centrally located in one of Colorado’s top-rated mountain

destinations • Exposure to over 40,000 overnight holiday visitors taking part in

recreation-based activities • 1,000s of ‘Front Rangers’ from Denver, Boulder and Ft. Collins • 750 Firecracker 50 mountain bike racers and their families • Experiential Marketing • Customer Hospitality • On-site Networking

About Breckenridge Breckenridge is a 151-year-old historic Victorian mining town located 70 miles west of Denver. Well before Breckenridge was a ski resort, it was a town. And the spirit of the town hasn’t changed much: equal parts outcast and visionary, frontier and fine living. Full of gold finds and mining, exploration and adventure, brothels and saloons, booms and busts, the town’s history set the stage for the modern day adventures for which Breckenridge is known and loved. Breck, as locals like to call it, is unique because of the seamless connection between the historic district, nightlife, shopping, hotels, and the ski resort - and everything is within walking distance of each other! When you combine those features with the breathtaking scenery and hundreds of miles of world-class single track departing right from the center of town, you will see why Breckenridge is considered one of the top cycling (and tourist) destinations in the world. In 2010 the League of American Bicyclists, designated Breckenridge as a “Bicycle Friendly Community” with special recognition for our access to single track, paved bike paths, painted bike lanes and bicycle way-finding signage. Breckenridge annually hosts dozens of cycling events including the Firecracker 50, the Breck Epic, the Breck 100, the Courage Classic and the Summit Mountain Challenge Race Series. During August of 2011, Breck will also host a stage of the USA Pro Cycling Challenge – a multi-stage road race drawing the highest- ranking international cyclists in the world! As you can tell, cycling is an integral part of life in Breckenridge and Breck Bike Week contributes to and thrives off of this energy.

Local Facts and Information

• Located 70 miles west of Denver • Host to dozens of outdoor competitions and events annually • Local experts with proven success hosting nationally-recognized, high-

profile events • Lodging resources: over 3,000 available units • Free in-town and in-county bus systems • Over 70 restaurants and bars – most of them independently-owned • Large parking/expo areas inside and outside of town • A large community base with a huge visitor base • Average household income: $180,000 • Average visitor age: 35-55 • Active outdoor enthusiasts (and fanatics) • Authentic, historic town and friendly, welcoming community • An independent nature and a progressive outlook • A thriving cycling culture • A local government and community that is invested in improving

conditions for bicyclists / bicycling • Safe routes to school program • Bicycling way-finding signage • Striped bike lanes on town roadways • Bike path and trail directional signage • Bike to Work Day & Green Commutes promotions • Comprehensive, durable on and off-road town bike map • Mayor and Town Council that prefer alternate transportation

Daily Events and Special Features (Individual Sponsorships Available)

MONDAY 7/4

• Firecracker 50: 10:00 a.m. Racers lead the holiday parade down Main St. then tackle two, technical 25 mile laps and finish at Carter Park. Come cheer them on!

DAILY (Wednesday 7/6 – Sunday 7/10)

• Tour de France Daily Viewing: 7:30 – 9:30 am Broadcast live every morning at the Expo (with replays in the afternoon).

• Bike Concierge Desk: 7:30 a.m. – 4:00 p.m. Local experts provide visitors with ride tips,

event updates, general information, maps and merchandise. Open daily from 7:30-4:00 at the Expo.

• Top-of-the-line Bike Demos: 10:00 a.m. – 4:00 p.m. At the Expo area on Main St in the

center of town. All day, every day!

• Tour de Town Trails: 10:00 a.m. One hour, guided group rides on Breck’s epic single track.

• Technical Support: 10:00 a.m. – 4:00 p.m Local bike shops offer their expertise for free

at the Expo from 10:00-4:00 pm the all week-long.

• Gear-up Tech Classes: 12:00 – 1:00 p.m. Daily bike maintenance clinics and tech tips from 12 to 1 p.m. at the Expo.

• Self-guided Loops: Several 10 to 30-mile rides that guests can explore on their own.

Maps with designated routes will be available through the Concierge Desk. WEDNESDAY 7/6

• Volunteer Trail Maintenance: 9:00 a.m. 1/2 day outings to maintain and improve conditions on the Town Trails.

• Mechanic Panic: 3:00 - 4:00 p.m. See your favorite bike mechanics race against each other in this unique a decathlon style event. Alternating between common tasks like derailleur adjustment and wheel truing and wind-sprints and push up contests, we’ll see who can handle the red zone and keep their cool under pressure.

• Yoga for Bikers: 4:15 - 5:30 p.m. Increase your riding efficiency and bike handling skills through mindful yoga geared towards cyclists. Just mention "BIke Week" for an $8 drop in fee. Mat's included. For more details: www.metayogastudios.com or 970-547- 9642 (YOGA)

• Kick-off Party: 7:00 p.m.- 10:00 Meet the BBW sponsors and enjoy food and drink specials in celebration of Breck Bike Week. Be sure to wear your race face as you’ll have a chance to school your friends in a custom Indoor Time Trial series. (Details TBD)

THURSDAY 7/7

• Volunteer Trail Maintenance: 9:00 a.m. 1/2 day outings to maintain and improve conditions on the Town Trails.

• Wildflower Ride: 9:00 a.m. Pedal out in search of wildflowers at their peak with the local

experts. All levels of riders welcome.

• Dirt Divas Trail Maintenance: 8:30-1:00 a.m. This one is especially for the ladies. 1/2 day outing to maintain and improve conditions on the Town Trails hosted by Babes in the Backcountry.

• Breckenridge Cruisers Ride: 6:00 p.m. Calling all cruisers, klunkers and townie bikes – its time to let your bike-freak flag fly! Dress in costume and come out for some wacky laps and general antics around Breck.

• Bike Rodeo and Outdoor Concert: 7:30 – 9:30 p.m. A three-ringed, two-wheeled

circus of fun! A series of wacky competitions inspired by the old west and traveling carnivals. With live music to follow.

FRIDAY 7/8

• Wildflower Ride: 9:00 a.m. Pedal out in search of wildflowers at their peak with the local experts. All levels welcome.

• Volunteer Trail Maintenance: 9:00 a.m. 1/2 day outings to maintain and improve conditions on the Town Trails.

• Women’s MTB Skills Clinic: TBD Mountain bike skills workshop designed by women, for women. Rider of all ages and skill levels are welcome.

• Shimano Youth Series: 5:30 p.m. Fun-filled races at the pump track at the Stephen C.

west Ice Arena. Open to children ages 3 to 12 (helmet mandatory, and please, no training wheels).

SATURDAY 7/9

• Poker Ride: 9:00 a.m. - 1:00 p.m. Hit the dirt on an all-for-fun, 20 mile marked ride highlighting the best singletrack in town. Arrival at each of the 5 designated checkpoints earns you one playing card. Bring all your cards to the after party to be eligible for cool prizes, and food and beer specials. Best poker hand wins big!

• Go Fish Ride: 9:00 a.m. - 1:00 p.m. Affectionately named, this is the kids’ version of the Poker Ride. Little ones and their parents will take to some kid-friendly singletrack to collect playing cards by completing tasks at several action stations staged along the way. At the end kids will play a round of Go Fish with another rider and everybody wins a prize.

• Poker Ride / Go Fish Ride AFTER PARTY: 1:00 p.m. Come and celebrate your fellow

riders/gamblers. Present your number plate for free beer and specials on food. Several prizes awarded in both categories.

SUNDAY 7/10

• Yoga for Bikers: 8:30 - 9:45 a.m. Increase your riding efficiency and bike handling skills through mindful yoga geared towards cyclists. Just mention "BIke Week" for an $8 drop in fee. Mat's included. For more details: www.metayogastudios.com or 970-547- 9642 (YOGA)

• Rocky Mountain Unicycle Fun Race: 10:00 a.m. Come watch folks cruise some serious singletrack on ONE WHEEL! A 15-20 mile race on town trails that concludes with a potluck party in the park. Open only to unicyclists with off-road experience.

• Mountain Bike Ride With the Mayor: 10:00 a.m. Enjoy a scenic and informative tour of

historic sites located on town trails with Breckenridge’s Mayor, John Warner and the Breckenridge Heritage Alliance. Gain perspective on preservation projects and behind the scenes advocacy.

• Road Ride: 10:00 a.m. Meet other roadies for a scenic, go-at-your-own-pace ride

thoughout the area.

• Ripstoke trials show: 2:00 p.m. Athletes perform a multitude of bike tricks and techniques to navigate their bicycles over seemingly impossible obstacles at the Riverwalk Center.

All events are subject to change. For more information on the Breck Bike Week, visit BreckBikeWeek.com, call 877-593-5260 or visit the Breck Bike Week Concierge in the Blue River Plaza

SPONSORSHIP PACKAGES By investing is one of our Sponsorship Packages your business will be aligned with a dynamic, outdoor event and create product awareness with visitors and locals of a prime active, affluent demographic during one of the busiest weeks of the summer season. Title Sponsor: One available

• Exclusive Title Ownership of Breck Bike Week • Company Name embedded in Breck Bike Week title • Company Name broadcast in 70+ KBCO commercials and dozens of NRC

advertisements reaching millions of listeners in the Denver, Boulder, Summit and Eagle Counties

• Most prominent logo on all media • Company Name and/or Logo placed at the top of all media • Company Name on all merchandise • Name and Logo on banner hung across Main St, Breckenridge • Name and Logo on banner at the entrance to the Expo • Inclusion on breckbikeweek.com, gobreck.com townofbreck.com and

KBCO.org sites • 10x10 Tent Site and Tent at the Expo • Your promotional materials presented at the Concierge Desk at the Expo • Discounted accommodations in Breckenridge for 2-4 people, July 6-10

Presenting Sponsor: One available

• Sole presenter of Breck Bike Week • Company Name broadcast in 70+ KBCO commercials and dozens of NRC

advertisements reaching millions of listeners in the Denver, Boulder, Summit and Eagle Counties

• Second-most prominent logo on most media • Company Name and/or Logo placed near the top of most media • Name and Logo on banner hung across Main St, Breckenridge • Name and Logo on banner at the entrance to the Expo • Your promotional materials presented at the Concierge Desk at the Expo • Inclusion on breckbikeweek.com, gobreck.com, townofbreckenridge.com

and KBCO.org • Discounted accommodations for 2 people in Breckenridge, July 6-10

Signature Sponsors: Three available

• A highly visible sponsor of Breck Bike Week • Company Name broadcast in 70+ KBCO commercials and dozens of NRC

advertisements reaching millions of listeners in the Denver, Boulder, Summit and Eagle Counties

• Third-most prominent logo on most media • Logo placed on the lower half of most media • Logo or Company Name on banner hung across Main St, Breckenridge • Logo or Company Name on signage at the entrance to the Expo • Your promotional materials presented at Concierge Desk at Expo • Inclusion on breckbikeweek.com, gobreck.com, townofbreckenridge.com

and KBCO.org • Discounted room rates in Breckenridge, July 6-10

Partner Sponsors: Six available

• A visible sponsor of Breck Bike Week • Company Name broadcast in 70+ KBCO commercials and dozens of NRC

advertisements reaching millions of listeners in the Denver, Boulder, Summit and Eagle Counties

• Fourth-most prominent logo on of most media • Logo placed on the lower half of most media • Logo or Company Name on signage at the entrance to the Expo • Your promotional materials presented at Concierge Desk at Expo • Inclusion on breckbikeweek.com, gobreck.com, townofbreckenridge.com

and KBCO.org • Discounted room rates in Breckenridge, July 6-10

Co-Op Sponsors: Fifteen available, Investment: Product and/or Services Provided

• A visible sponsor of Breck Bike Week • Logo placed on the lower half of most media • Logo or Company Name on signage at the entrance to the Expo • Your promotional materials presented at Concierge Desk at Expo • Inclusion on breckbikeweek.com, gobreck.com, townofbreckenridge.com

and KBCO.org • Discounted room rates in Breckenridge, July 6-10 (subject to availability)

EXHIBITOR PACKAGES The Expo, open daily from 10:00am-4:00pm, is situated in the center of town directly on Main Street and is the hub of all BBW scheduled events. You can expect waves of attendees stopping by throughout the day in addition to the high volume foot-traffic afforded by this prime location. This is a rare opportunity to demo you product in front of a broad spectrum of people not limited to just racers and bike industry counterparts. Your participation also affords your business strategic media coverage like:

• Company Name mentioned in several KBCO and/or NRC radio station commercials reaching millions of listeners in the Denver, Boulder, Summit and Eagle Counties

• Company Name and Logo on program print media • Logo and/or Company Name on signage at the entrance to the Expo • Inclusion on breckbikeweek.com, gobreck.com, townofbreckenridge.com

and KBCO.org • Discounted room rates in Breckenridge, July 6-10

BOOTH SIZE*

COST

10x10 Call for prices

10x20 Call for prices

10x30 Call for prices

10x40 Call for prices

*Tents must be weighted

AGREEMENT/PAYMENT/CANCELLATION POLICY: Payment in full is expected at the time of registration to be considered as an Exhibitor at Breckenridge Bike Week. All cancellation requests must be made in writing. Sponsors or Exhibitors cancelling after May 1, 2011 will forfeit 50% of Exhibitor Fee. No refunds will be given to those cancelling after May 31, 2010. Please FAX the signed contract (this page) and payment details to: 970-668-2085. Business Name: _________________________________________________________

Contact Person: _________________________________________________________

Phone Number: _________________________________________________________

Email Address: _________________________________________________________

Services Provided: _______________________________________________________

Dates of Attendance: _____________________________________________________

Signature ________________________________________________________________________ ………………………………………………………………………………………………

Visa ___________ MasterCard _____________ American Express _____________

Name (as it appears on card)

_______________________________________________________________________

Credit Card # _____________________________________ Exp Date ____________

Card Security Code ________________ Amount of Payment: _______________

Authorized Cardholder Signature

_______________________________________________________________________

If paying by check, make check payable to ‘CBST Adventures’ and send to: CBST Adventures P.O. Box 1041 Silverthorne, CO 80498